Manage digital marketing projects involving marketing automation/email marketing, lead management, digital media strategy and implementation, Google Ads/paid search and display, analytics, dashboards and more. Implemented sales lead processes between marketing and sales leveraging various marketing automation platforms and Salesforce. Regular client interaction and consultation both in-person and remote.Clients include Eaton/Danfoss, CAI/Catapult, Propel Marketing Group, ViON, MSA Marketing, Citrix, ATI Industrial Automation and Planning Communities.

StoryWood Music designs and builds pro-quality custom electric guitars and basses using100% reclaimed or salvaged wood that has a history - a story - to pass along. We’ve made guitars with wood reclaimed from the Duke Ellington School of the Arts in DC, the American Tobacco Company warehouses here in NC, and many other places. The 100 year old wood we’ve chosen makes outstanding guitars, and each instrument is unique. www.StoryWoodMusic.com

Managed Campaign Marketing team, supporting strategy and execution of multiple concurrent product campaigns.• Improved marketing campaign performance through improvements in email and landing page content• Managed Paid Search campaigns with external vendor to drive significant quality traffic to campaign landing pages and corporate website. • Developed SEO and content strategy and plan for allscripts.com

Management of Marketing Automation Systems and Campaigns for Toshiba Global Commerce Solutions - leading POS system provider globally• Technology/platform/database management• System deployment - managed mandated transition from Pardot to Silverpop Engage platform in 2015 and back to Pardot in 2016• Training of global marketing staff on campaign strategy and marketing automation system usage• Developed measurement best practices for sales and marketing funnel analytics and measurement• Developed and delivered outbound email marketing content as well as automated drip/nurture campaigns via marketing automation• Improved email campaign performance for both open and click-through rates• Created and managed contact lead scoring program to build sales pipeline

I held the 2nd/Solo Trumpet chair with the Tune Swingers Orchestra - a 20-piece big band that focuses on the most popular and danceable big band music from the '30s to today.http://www.raleighmusicgroups.com/TuneSwingers/index.html

• Managed client relations with agency marketing retainer clients• Expanded client Paid Search campaigns, driving increased site visitation, sales conversions and ROI over prior year• Managed client content creation process for new website development and launch• Helped develop marketing strategy and materials for new Website design and marketing platform – Collegiate Suite• Prepared and submitted proposals for RFP/RFI opportunities, resulting in both wins and short list presentations

Project Manager responsible for implementation of Marketing Automation platforms (Eloqua) in various regions around the globe• Successfully deployed Eloqua 10 in EMEA Region as Project Manager, while integrating with the Salesforce.com platform and other internal Lenovo marketing and permission databases• As Campaign Manager, created and implemented a lead-scoring model and related international, multi-lingual email nurture campaigns for a variety of Lenovo products for both Enterprise and Public Sector audiences• Earned Eloqua Master and Revenue Performance Management Master Certification via Eloqua University

Managed Email Marketing Programs for 6 GVC brands – GlobalGolf.com, GolfShoesOnly.com, Shop.PGATOUR.com, Shop.PGATOURSUPERSTORE.com, TaylorMadeGolfPreOwned.com, and Shop.Golf.com• Increased Email Campaign Revenue by nearly 60% for 2011 vs. 2010 through segmentation, A/B testing, and improvements in email marketing tactics• Increased ROI from email marketing campaigns by implementing Bronto Email Marketing Platform, using an API to merge ecommerce sales data with the email database • Improved campaign performance through analysis of campaign metrics from CoreMetrics and Google Analytics• Developed and managed Banner Ad and Social Media campaigns for both acquisition of new customers and remarketing to existing customers• Served as Editor and contributing author for product descriptions/stories on DIVOT.com, our Deal of the Day Website

Managed Interactive/Digital/New Media advertising campaigns for all agency clients • Produced and presented dynamic interactive media plans utilizing industry data (ComScore, Quantcast, Google Ad Planner) and analysis of past campaign performance• Optimized campaign performance through analysis of results from analytics platforms and prepared performance reports and statistics for strategic discussion with clients• Built Media Attribution model to increase customer satisfaction and understanding of their digital campaigns• Eliminated media silos that separated Display and Paid Search internally to produce stronger performing campaigns• Utilized DoubleClick DFA, 3rd party ad serving and media planning platform to manage, execute and optimize client campaigns

From 2006 to 2009 I was Manager of Digital Media for Ypartnership, a full service advertising agency in Orlando, Florida focusing on travel, tourism and hospitality clients all over the world. I was responsible for management of our clients' interactive and other 'new media' campaigns. I constantly stayed abreast of all forms of digital and new media, determining what our clients can benefit from today, as well as where things are headed for future marketing campaigns for all agency clients. • Managed Interactive/Digital/New Media advertising and promotional campaigns for all agency clients, growing digital media focus and expenditures and educating Agency staff on trends in digital media• Produced and presented dynamic interactive media plans utilizing industry data (Nielsen, ComScore, Quantcast, Google Ad Planner) and analysis of past campaign performance• Worked closely with traditional media planners to create integrated, multi-million dollar ad campaigns utilizing all relevant forms of media via a “consumer touch-points” technique of media planning• Prepared Digital Media strategy and insight for use in new client acquisition presentations• Prepared and analyzed performance reports and statistics to insure strong campaign performance and for strategic discussion with clients• Educated both Media and staff throughout the agency on the latest trends and tactics in digital and new media

Provided technical PPC campaign management and strategy for over two dozen client accounts with a total of nearly $300,000 monthly spend• Earned Google AdWords Certification• Monitored all ongoing PPC campaigns using Yahoo! Marketing Console, Atlas, and other internal software• Consistently increased campaign ROI by producing optimal Click-Through Rates, Cost per Acquisition and Return on Ad Spend while managing client budgets• Expanded campaign profitability through Keyword Analyses to identify non-performing search terms, high performing terms, and sets of additional search terms• Discussed marketing strategy and goals with clients and adjust PPC campaigns to achieve objectives• Provided direction and copy for PPC ad creative to match clients’ offline campaigns, maximizing targeted clicks while maintaining brand equity

Marketing Communications and Graphics• Held primary responsibility for ATI Marketing Department• Led full redesign of corporate image and collateral materials - Corporate brochure, print ad campaign, trade show graphics, and more• Managed all contracts with Public Relations agency • Wrote case studies and white papers detailing new product technologies • Compiled updated specifications, photos, and 3-D product renderings for new/revised product catalogsTechnical & Web Responsibilities• Webmaster: www.ati-ia.com – Cosmetic redesign in 2004, wrote and edited content, assisted in implementing database-driven online product catalog in 2005• Performed ongoing Web site optimization to maintain high search engine rankings• Monitored and updated Paid Search (PPC) campaigns on Google and Yahoo/Overture to reinforce natural listings• Manage trade show scheduling, booth design elements, and construction of island booth at shows nationwide