Graphic Designer
Vancouver, British Columbia, Canada
At Shack Shine, I was responsible for creative development across both physical and digital channels. I worked closely with stakeholders on a wide range of campaigns, creating assets such as direct mail, signage, brochures, reports, animations for social media and video content.I also collaborated with our digital marketing team in creating optimized ads for our digital marketing channels across Google Ads, Facebook and Youtube. This work helped to increase digital leads for the brand and promote strong conversions for our franchises.Another key part of my role was to liaise with our network of vendors, such as our web developer and printers. This included working with them to improve the brand's web experience by providing UI mock ups and prototypes, as well as ensuring any printed materials or vehicle wraps were up to corporate brand standards. I also worked with franchise owners to provide them with creative support and custom materials to better fit the audiences in their individual markets.