Tyler Van Houwelingen Email & Phone Number

Grand Rapids, MI, US

Chicago, Illinois, United States

• Directed a global, cross-functional team of 40 senior leaders within a matrix structure to create and implement a strategic reseller program. Collaborated across the organization to maximize revenue & ensure regulatory.
• Spearheaded an innovative partnership program, focusing on the ‘enhanced reselling’ of 3rd party products, successfully capturing 100% of revenue through this strategic approach.
• Orchestrated the end-to-end partner selection and diligence process, negotiated, and finalized contracts. This effort resulted in strategic partnerships with 2 leading T&L firms and an expected revenue of $100m.
• Product managed a new T&L SaaS product and it's integration into the company's offerings, leading the Decision Checkpoint Process (DCP) and securing unanimous LT approval.
• Guided the onboarding and Go-To-Market strategy of a new product using the RACI methodology. Coordinated a dedicated team of 15 senior managers across core workstreams, ensuring synchronized efforts and seamless.

Chicago / Berlin

• Advised customer C-suite executives, directed the TMT portfolio and GTM strategy, and delivered over 15 leading industry keynotes & webinars to reinforce brand visibility and sector leadership.
• Drove TMT revenue growth from $35M to $60M over 2 years by assembling and leading a specialized team of 5 experts. Enhanced the TMT sales pipeline and market positioning, refined messaging strategies, and introduced.
• Pioneered key strategic initiatives, including guiding a 20-person team for C-V2X & 5G roadmap development and managing TMT industry associations and standards like the 5GAA.
• Implemented an annual 30-person TMT multi-day workshop and global knowledge sharing.

Chicago, Illinois, United States

• Advised the C-suite, executive leadership, and advisory board on strategic areas such as AI / ML, geo-location services, ADAS, connected vehicle services, navigation, telecom, and T&L in addition to driving key.
• Co-led the development and integration of AI / ML into company services, increasing AI based offerings from 1 to 4 and creating the strategy for an AI based efficiency program.
• Formulated the company-wide IoT strategy, establishing a dedicated Business Unit, forging key partnerships with major LPWAN operators, and successfully launching two IoT products.
• Program managed a collaborative 12-month co-creation project with Audi in Germany, leading a 20-person joint team to develop and launch a full-stack asset tracking service.
• Organized the consolidation of 6 service and support groups into a single, for-profit business unit; formulated the integrated Fleet/Telematic strategy which resulted in the creation of a new T&L business unit, which.

Grand Haven, MI

• Founded and grew a 4G wireless telecom operator to $1.5m in annual revenue and secured $3M in venture funding to expand operations across 5 US states.
• Engineered the design and deployment of 4G wireless networks and services for numerous municipalities, state governments and global automakers.
• Specialized in C-V2X and connected vehicle wireless technology, including a $3m 90-mile solar powered wireless rail network connecting Albuquerque and Santa Fe, NM.

Madrid, Community Of Madrid, Spain

• Advised the CEO and executive leadership team of a leading EU-based global telecom operator, crafting a $400M M&A and international expansion strategy for their business DSL and fiber ISP into the German market.
• Directed a 30-person team for the creation and launch of an online Spanish financial services firm, serving as Director of Marketing and Web Development. Conceptualized and executed a comprehensive $3m marketing.
• Co-led the development of innovative consumer Value-Added Services (VAS) for a major European Telecom firm, including VoIP, videoconferencing, and IP-TV, resulting in commercial services that continue to serve millions.

Santa Clara, California, United States

• Oversaw 11 key east-coast customer accounts including Cisco, 3COM, and Avid, providing expert technical sales and application support while implementing strategic product marketing initiatives.
• Co-directed operations of a 10-city B2B marketing campaign for the Pentium Pro processor and contributed to the launch of 3 generations of x86 microprocessors.
• Played a pivotal role in the system-level design and deployment of Intel's innovative embedded x86-based system on a chip, consolidating 5 chips into 1 and significantly reducing development time & system cost.

Bs - Eecs, Electrical Engineering & Computer Science

Mba, International Business - Bilingual English / Spanish

Mba, International Business - International Exchange Program