Tyler Whitlock Email & Phone Number

United States

Set direction for marketing activities, driving impactful content creation and substantial growth, while also leading strategic initiatives for client engagements• Directed the creation of video content as a core focus, resulting in a remarkable 2,000% surge in YouTube views and a 350% increase in view time within a 3-month period, far surpassing previous metrics• Oversaw publishing across web and social, leading to a notable increase in traffic and hitting performance levels above industry standards• Worked with tech startups to develop category positioning and create compelling narratives for sales and pitch decks, aligning the team on effective communication of the company's value proposition and differentiation• Led research and discovery processes on client projects, including conducting stakeholder interviews and performing in-depth industry and competitor analysis

Primary consultant for clients leading innovation in tech and healthcare• Led cross-functional teams in driving strategic initiatives from ideation to execution, ensuring alignment with clients' business objectives and project timelines• Supported both Asia outbound and US based clients on the development of creative strategy and embedding creative capabilities into their business• Embedded with US-based biotech company to identify communication needs and develop creative solutions, guiding them through branding, leadership presentations, and investor-focused assets• Orchestrated end-to-end management for projects across all aspects of business, contributing to securing more than $200MM in investor funding and a successful NASDAQ listing valued at $1.2B• Worked in collaboration with scientists, corporate affairs function, and other internal teams to help uncover how best to explain deep science in an approachable way that builds an understanding and acceptance of RNA technology• Managed the creation of a training series delivered to the World Economic Forum’s UpLink community aimed at helping founders improve communications for greater access to capital• Engineered the transformation of a Web3 company into a captivating anime entertainment brand through innovative buyer anticipation strategies, resulting in a successful pivot and raising $471K

Asheville, Nc

Led artist collaborations and support business growth through launching new services and ventures• Leveraged project management skills to guide teams through creative processes, producing print and digital artwork reproductions, preparing images for book and media publishing, and planning and launching gallery exhibitions• Spearheaded a comprehensive analysis of online brand presence and positioning, resulting in a strategic plan that enhanced identity and reach; implemented a website rebuild, CRM program, and refined content strategy• Developed proficiency in Adobe’s photo editing software for imaging and color work• Work appeared in The New York Times, ESPN, and galleries and museums around the US• Tools of the trade: Epson 9900, 11880, and SureColor P20000 printers, Heidelberg Primescan drum scanner, Hasselblad H3D camera, Phocus image processing software, Photoshop and Camera Raw photo editing software, and more

New York, New York

Member of the global social team reporting directly to the Global CEO, helping to drive the narrative for the Social@Ogilvy brand while supporting creative and strategic needs for US clients• Coordinated cross-functional teams and managed projects that executed content strategies, ensuring brand consistency across diverse online platforms• Led the branding and execution of a new business initiative, including creating and hosting a high-impact weekly educational video series that reached 14,000 individuals and drove revenue exceeding $2MM• Helped launch Merck’s global social media center of excellence, including developing OKRs, defining roles and responsibilities, and establishing workflows

Hong Kong

As a Digital Creative, I focused on ideation and creating campaigns grounded in digital that tie into the real world. Having a deep understanding of and experience with social networks and how they inform other media channels, I helped brands across the auto, hospitality, retail, insurance, and FMCG industries develop integrated campaigns and create experiences that make consumers talk. Based in Hong Kong, my work primarily focused on Asia-Pacific but often extended to a global scale. I was awarded merits at the local, regional, and international level, including from the Cannes Lions Festival, London International Awards, New York Festivals World’s Best Advertising, CLIO Image, and Kam Fan Awards shows.I managed teams, projects, and client relationships; and in addition to responding to creative briefs from current clients, I also focused on new business opportunities by proactively developing and pitching ideas to new clients.

Hong Kong

As a Digital Strategist I worked with clients to build cross-platform social media strategies and campaigns at the local, regional, and global levels. In addition to helping clients develop social media strategies and campaigns, I also managed a cross-regional team of analysts to create weekly social media reports used by our client to manage online brand reputation and inform communications strategies. Additionally, I delivered workshops for a number of clients, informing how to implement social media across disciplines to build leads, manage crisis, and drive business results.Nurtured a community of city leaders for IBM’s Smarter Cities Connect lead generation activities, introducing novel solutions for engaging global decision-makers on and offline, with more than 12,000 civic leaders joining in the first year and successfully migrating online connections to offline events at 12x lower cost per engagement, totaling a savings of over US$2MMCreated new products to drive innovation for Social@Ogilvy Skills developed include client management, account management, people management, and client training.

Hong Kong

As a Digital Analyst I was part of a team that assisted clients in understanding and engaging in social media. I used a number of research and social media tools to derive consumer insights and build programs and campaigns that would help clients use social media more effectively to better engage with their target audiences.I also helped run the Social@Ogilvy APAC social media training program, delivering weekly internal trainings to our cross-regional teams as well as a number of client-facing trainings in partnership with Wall Street Journal Asia. Tasks included setting the training topics and schedule, researching topics, and creating and delivering trainings.Skills developed include social media research, data analysis, project management, storytelling, and PowerPoint presentation.