Tylor Hoekstra is a UX/UI specialist and business analyst with over ten years of software development, project management, user-centered/accessible design, and usability research experience. He has led teams that produced several successful academic research proposals and university departmental websites. He founded, managed, and trained a group of students who formed a college innovation team that created and maintained several vital functions for the College of Arts & Letters at Michigan State University. At Kunz, Leigh, and Associates, he specialized in planning and designing accessible user interfaces for online applications and websites. Additionally, Mr. Hoekstra has experience analyzing and working with existing software systems and clientele to help improve usability and performance. He has the skills necessary to organize and conduct Joint Application Design (JAD) sessions with clients, during which system requirements and user stories are defined. He often is tasked with exploring and understanding the business process flows and writing various forms of technical documentation, including functional and end-user documentation. Mr. Hoekstra also creates test plans, writes test cases, performs functional and system testing, and facilitates user acceptance testing.Mr. Hoekstra, in his current capacity as the Product Manager at Emerge, spearheads software development initiatives that closely align with the organization's long-term strategic objectives. He demonstrates efficiently driving projects to completion, employing innovative approaches to surmount challenges and optimize outcomes. Mr. Hoekstra is distinguished for his leadership in building, mentoring, and guiding high-performing teams, nurturing a culture that emphasizes continuous learning and development. Furthermore, as a Product Manager, he excels in ensuring the utmost satisfaction of both internal and external stakeholders through effective communication and meticulous project deliverable management. With his background as a UX Specialist, he serves as an authority offering valuable guidance on usability and accessibility for Emerge's products and solutions.