Ty Michael Email & Phone Number

Torrance, California, United States

• Qualitative and Quantitative research project management, from RFQ/proposal writing, screener and recruitment management, fielding, research objective management, and final reporting.• Building and maintaining key client and vendor relationships.

Long Beach, California

• Performed analysis of large data sets (using SPSS) from a national syndicated automotive brand tracking study in order to communicate brand stories and recommendations. • Helped to create final client deliverables and present to automotive client audiences ranging from marketing managers to C-level executives.

• Managed an annual automotive syndicated study of new-vehicle buyers, developed/ececuted consumer surveys (using Qualtrics), provided data analysis and helped to create final client deliverables.• Managed automotive client focus groups and product clinics, which included screener/discussion guide and survey design, focus group moderation, conducting IDIs, vendor management, providing data analysis and presenting key findings and recommendations.

• Provided product sales analysis and created daily Microsoft Excel reports of sales patterns in order to attain ideal product levels within stores within a defined territory.

• Executed primary market research studies, including survey design, data analysis, and final research report writing and presentation. • Managed market research vendor relationships and provided analysis of secondary research data sets.