Marketing Assistant
Current- Utilized Canva and the Adobe Suite to create daily social media content to engage with students, graduates, and potential leads.
- Refined, drafted, and monitored, social media content in accordance with the monthly Social Media Calendar; increasing reach and engagement by 15%.
- Produced email reports emphasizing user CTR, Bounce Backs, and implementing A/B Testing via MailChimp to better adapt email copy tailored to prospective students.