The Marketing Director role assists in shaping the future of CargoQuotes with strong customer and carrier engagement strategies, lead generation and increasing our brand recognition. We were recognized as the #1 Fastest Growing KC Company in 2023 by Ingram's Magazine! - Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.- Lead the execution of marketing programs, leveraging internal support and driving collaboration.- Conceptualizing and executing on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.- Managing content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes and providing sales support. - Gathering customer and market insights to inform outreach strategies, increase customer conversions, and generate qualified leads. - Developing creative briefs and direction to meet objectives for all advertising and public facing communications, including print, digital and video assets.- Identifying effectiveness and impact of current marketing initiatives with tracking and analysis. - Presenting ideas and final deliverables to internal and external teams, and communicating with senior leaders and marketing programs, strategies and budgets.- Creating and sharing engaging content, including text, images, and videos that promote the company's brand while ensuring current social media strategy aligns with the company goals and values.- Monitoring engagement on platforms, responding to comments and direct messages on social media platforms, responding to generate positive correspondence.- Create an ABM strategy for strategic and prospect accounts.- Tracking social media engagement to identify high-performing ideas and campaigns for scalability and measuring the success using KPIs.

Reply is a Billion+ global technology consulting firm growing its footprint in the US. I was to assist the US Reply Marketing Team to grow the Reply brand, awareness and sales opportunities for all US Reply companies. Some strategies used were assisting those companies setting up ABM efforts and strategic events, working with Analyst Relations, researching to provide thought leadership material, setting up analyst sessions, sharing new content for emerging trends in their industry, setting up and executing campaigns, social listening efforts and more.Assisted in the execution of the overall marketing strategy with shared services, within the Valorem Reply Marketing team. Created brand messaging and positioning for services, product offerings and events. Worked to develop innovative programs driving demand and translated technical capabilities into customer benefits. Executed ABM goals for both strategic and top of funnel accounts. Created activities with buyer persona to grow the brand, awareness and sales opportunities.- Communicated with Marketing, Sr Leadership, and Sales Management regarding campaign and performance results, current initiatives and course corrections, to improve performance.- Managed industry analyst relationships and thought leadership resources for technology trends and GTM agenda for business units- Created quarterly marketing plans as a subset of overall plan including elements, key performance indicators (KPIs), and continuous progress updates- Developed demand generation campaigns, with spending priorities, and measuring overall results driving demand for products and services.- Worked with functional departments including Sales and Service Teams to develop deliverables such as sales collateral, training materials, customer testimonials, and newsletters - Worked with the Marketing Team on key deliverables for corporate events-agendas, presentations, signage and logistics, branding, and apparel.

Creates Small Business marketing strategy, upper funnel tactics, budget and measurement for the Sprint brand. - Creates acquisition messaging and content strategy for the small business channel along with value prop, buyer personas for solutions and offers- Develops Social media messaging, content strategy and implementation plans (organic and paid). Responsible for media metrics, engagement performance and conversion from prospects, clients and media. - Collaborate with the Web Manager for site messaging to increase engagement and conversion to leads on non-email landing pages.- Interacts directly with media agencies, product managers, internal stakeholders and sales managers to identify new marketing opportunities, prepares activity reports, responds to questions and handles presentations to the sales organization.- Coordinates and attends trade shows and other marketing events for the small business channel with regional sales teams.- Identifies, evaluates and recommends marketing opportunities consistent with product line objectives. -Responsible for website development, landing page content, tracking national marketing campaigns to evaluate results and provide recommendations for future marketing promotions.- B2B campaigns are defined with the media agencies each quarter to reach expected results on a national scale ( Digital, Print, Email, Social, SEM, Business Retail, Video, Collateral, Webinars, Blogs and more).- Apply wireless industry knowledge for future applications in the Small Business channel with services such as IoT, AI and 5G.

Direct branding strategies for service portfolio across multiple channels. Member of Leadership Team to maintain growth directives for the organization and maintain leadership position in our category. Built and outbound B2B call center, manage for organic growth for Sales pipeline, provided $800K in closed sales in qualified leads to sales in 2014, tracking using Salesforce as our CRM. Attended 30 trade shows per year across the U.S. with merchandising, lead tracking, pre and post email campaigns and presentations from our professional staff when possible, to promote brand awareness. Create and distribute internal and external communications regarding company updates. Increased website awareness by over 100% in a year with revision to the site, SEM campaign and content updates. Screens potential strategic partners by analyzing market strategies, deal requirements, potential and financials, evaluating options and resolving internal priorities. Develop marketing campaigns and creative for new and existing products. Manage product and service launches with cross-functional departments. Organize launch activities to meet corporate objectives. Targeted marketing for specific industries - applied to email campaigns, trade shows, sales and call center.

Responsible for overall agency services on animal health care accounts. Supervision of account team personnel and personally responsible for developing a close relationship with senior-level client contacts, establishing marketing objectives effectively while managing income resultsAccountable for market support, branding strategies and promotions for a variety of products.Managed the clients brands by applying strategies, innovations and entrepreneurial approaches to stay ahead of the competition. We targeted both B2B and B2C markets with communication and positioning strategies.

Direct client marketing to established and new accounts for multiple property lines for Hallmark. Lead on licensed accounts to engage interest, negotiate contracts, and bring branded product to market through many approval stages. New accounts need contract discussions to fit their industry, proposed product line and expected gross sales. Establish and meet the company revenue targets for annual growth by property. Accountable for market support, branding strategies and promotions for a variety of industries.

Professional with a proven track record of driving profitable growth through changing market conditions. Committed to providing results for the company's future success. Leader who develops and implements winning business strategies. Responsibilities included managing up to 30 team members, handling diverse technology related projects with cross-functional teams and communicating effectively with all levels within the organization for promotional events and implementing sales programs. Accountable for a departmental budget of $1.25 millionDeveloped and executed creation and training for new Corporate Sales Force Automation Tool for over 100 Sales and Sales Management positionsResponsible for effectively communicating with all levels of Management and Sales on project management tasks and sales initiatives Member of integration projects, merging the Sales processes for both Yellow and Roadway utilizing cross-functional teams to meet time sensitive deadlinesActively engaged in projects including account churn reduction efforts, an integrated Sales Force Automation Tool for both national and regional sales channels, and developed a solid strategic sales process for multi location rolloutsManaged Sales Annual Meetings, various Sales programs, speaker engagements, and customer appreciation functions for over 3000 participants. Communication responsibilities included the CFO and the President. Implemented sales laptop deployments spanning 500 positions in United States, CA and MXManaged an incentive program for channel management entitled, Sales Gold Certification, to reduce sales force turnover, enhance peer recognition and improve profits for the companyProvided Sales Training on sales tool rollouts and ongoing enhancements

Directed two product divisions by applying database management functions, overseeing an inside sales team, and implementing strategies by finding the most effective channels of distribution for the niche markets. Reported directly to the President of the company. Responsible for researching and developing a pet product line through all phases of development, sales presentations, product launches and account managementCreated new product line proposals, pursued industry leaders and presented to clients. Instrumental in defining merchandising options and annual promotion programs to fit client's requirements and their plan-o-grams Accountable to create annual marketing plans for product divisions within budgetary guidelines, defined in profit and loss statementsInstrumental in creating 15% annual growth per division with an inside sales forceIdentified, promoted, set up and managed trade showsApplied consultative sales process for regional and national distributors for each divisionResponsible for improving and updating merchandising tools, creating, testing and implementing enhancements for existing product lines Created and placed ads in effective trade journals for product lines and their niche marketsTargeting niche markets and their SIC codes, imported lists and pursued test markets with direct mail and print media campaigns

Directed project coordinators through the design of point-of-purchase and promotional displays. Assisted in task of reengineering the functional process flow. Worked directly with the sales force and client base to meet and exceed customer's needs.Created new forms and procedures to streamline the project system through production while maintaining the purchasing and estimating responsibilities

Directed and coordinated projects to multiple departments and facilities for product development paths. Worked directly with national companies spanning industries in both human and animal food and health care. Product lines encompassed both promotional and on-going product lines. Responsibilities included client meetings, proposals, shelf life testing, packaging graphics, advertising and product launches.Developed a streamlined, marketing priority system with the Packaging Technology Center, decreasing turnaround by 25% for projects on five product lines. Assisted in the development of advertising inserts for trade journals, product line brochures, annual reports and direct mail campaigns.Guided a complex launch of the first product line extension for the company and met tight customer installation deadlines.Created 55% growth as part of a six person venture sales team