-Directed development of data and insight backed brand solutions, positioning, and communication to craft convincing business stories for multicultural audiences for: Lowes Home Improvement, City of Chicago, Doves Men Deodorant, Color of Change, Meridian Healthcare and Lipton Tea -Aided in commissioning and executing research, including guiding the type of research to be performed and selling the proposal to clients then assisted with collection and moderation of data research to provide culturally relevant brand insights that will inform future multicultural creative asset production for Meridian Healthcare -Lead and supported the development of strategic projects cross-functionally for Account, Creative, Production and Integrated Communications to ultimately produce fully integrated brand campaigns -Orchestrated and distributed trend forecasting and predictions through syndicated data tools such as WGSN, Resonate and Mintel

-Assisted our Brand Strategist and Associate Director of Strategy on multiple CPG accounts including initial strategy proposals, brand repositioning, and creative briefing.-Supported new business pitches with research, strategy, and presentations-Aided in strategic development across brands including YMCA, Kraft-Heinz (Velveeta, Bagel Bites, Claussen, Ore-Ida), OGX, and Butterball-Assisted in strategic global agency efforts for various large-scale projects 2021 International Women’s Monthby creating thought starters, managing creative execution and retaining relationships with our third-party graphic designer

-Supported strategy team by understanding cultural, consumer and competitive landscape-Synthesized trends and research to provide strategic direction for POV’s, briefs, pitches and other presentations-Created and handled social media audit decks for multiple clients including Claussen, Butterball, Kraft Heinz-Assisted with research syndication to produce actionable insights

-Coordinated, maintained, and tracked multiple strategic projects for Butterball Turkey and Y-USA-Acted as a liaison between VMLY&R account management team and Y-USA executive team for related internal and external communications-Built, created and managed brands by organizing meetings, creating presentation decks and building relationships with upper management-Provided administrative support and organization, including but not limited to calendar management, email drafting, deck building and deck send outs

Main Hill Media is an advertising agency on campus, run by students and targets students- Sold advertisements and advertising services to businesses in Northwest Arkansas- Managed client accounts semi-weekly by corresponding with over 20 local businesses, scheduling meetings, and planning events

-Assisted in content production by providing topics, schedules and outlines-Created engaging visuals to build out content creation packages for ongoing content creation- Oversaw scheduling social media engagement - Wrote engaging social media captions and blog post twice a week- Created social media post for assigned clients- Wrote blog posts for clients and Modthink twice a month- Participated in new business development by providing key research to create presentation documents-Participated in client roadmaps where we provide clients with a plan to increase their online platform by providing research and presentable slides-Optimized weekly blogs for SEO

-Drafted media releases, audits and briefs for automotive, lifestyle and consumer clients three to four times a week-Tracked media coverage for clients daily-Attended and participated in twice-weekly team brainstorms-Wrote and summarized weekly/monthly Sales Reports-Authored client biographies that are presented during journalism meetups, expositions, and meetings-Prepared Share of Voice reports for clients to be used at end of quarter meetings to provide Insights on where they were at the end of the quarter