Tyra Jones-Hurst Email & Phone Number

New York, NY, US

New York, New York, United States

• As Managing Partner at OLIVER, Tyra Jones Hurst plays a pivotal role in driving growth and operational excellence across multiple client accounts and initiatives. Reporting directly to the CEO of North America, her.
• Member of the US Executive Leadership team reporting to the CEO, NA
• Leaders of SLT, Senior Leadership Team
• Participate in assessing opportunities, designing solutions, and presenting OLIVER/IIG credentials and proposals to prospective clients.
• Detailed focus on gaining new business and partnering with global and regional growth teams, finance, operations, and implementations.
• Organic business development/growth, implementation, operational management, team recruitment and motivation, across multiple accounts.

Toronto, Canada Area

• Founder, InKroud Agency (Sept 2022 - Present) Business Director (April 2021 - May 2023) Content Team Director (Aug 2020 - April 2021)Content Team Lead (Feb 2020 - Aug 2020)
• Lead all studio client service functions, working collaboratively with the global teams, central team and the various departmental teams, suppliers and agencies in the Inside Ideas group (Ustudio)
• Build an agency within an agency to extend reach diverse audiences for clients/brands within their existing product portfolio (InKroud)
• Leverage client engagement skills with the ability to proactively organize and influence client, manage expectations and build strong and effective collaborative working relationships.
• Demonstrate excellent account leadership skills with a developed production, visionary and creative judgment, strategic thinking and direction, talent management, commercial acumen, and business growth (reports direct.
• Respond to RFPs, internally and with biz dev teams, presenting and meeting with potential clients within the c-suite to collaborate on WoW in new business endeavours

InKroud Agency is a curated collective of culturally immersed creatives, strategists, and account leads within OLIVER Agency/The Inside Ideas Group (IIG). Our team is dedicated to fostering accurate representation and authenticity with brands that desire to engage honestly with their audience. Powered by purpose, we market beyond those who ‘fit the mold.’.

Toronto, Canada Area

• Clients include: Supreme Cannabis, DoorDash, H&M, PMA, Sony, INK Entertainment, Flowers Canada, Flight Centre, YELP, Walmart
• Lead our clients and manage internal team members of all levels from ideation to execution with a thorough understanding of the client’s business.
• Develop strong client relationships and address clients’ day-to-day asks or issues.
• Budget reconciliations. Maintaining a substantial revenue stream and closing with profitable margins.
• Direct the management of operational logistics: procurement + production process, creative design, estimate approvals, and workback schedules
• RFP Completion including concept & strategy, coordination of meetings, creative revisions and approvals

Toronto, Canada Area

Toronto, Ontario, Canada

• Clients: Bacardi Canada (Grey Goose, Bombay), Dermalogica
• Provide direct support to Account Director
• Builds and strengthens positive client relationshipsby ensuring all client requests are met in a timelyfashion and expectations are managed
• Lead and supervise an internal account team of2-4 (including Field Managers, Account Interns, Account Coordinators and Account Executives ) on all aspects, delegating and managing the workloads of more junior team.
• Fosters teamwork and a constructive work environment with internal divisions including
• Provide line of sight to client annual plans and actively adds strategic value beyond the immediate request or brief(s).

Mississauga

• Launch! - Shoppers Drug Mart In-Retail & XM Business October 2015 – PresentProgram Manager, Client Services
• Manage retail demo portfolio, providing end-to-end Client and Vendor communication pre and post execution
• Ideate, pitch and execute nationwide marketing events for prestige beauty portfolio (beautyBOUTIQUE)
• Set meaningful, measurable performance objectives to effectively work with and manage team
• Provide insightful industry knowledge to manage client expectations and drive desired results
• Collaborate with internal integration/shared-services partners and develop long-term strategies for improved operations and strengthened relationships

Mississauga

• Shoppers Solutions – Core Retail Business October 2014 – October 2015Resource Coordinator (Contract)
• Staff programs for retail clients, including: Shoppers Drug Mart, Loblaw and Real Canadian Superstore
• Hire/Head/Train brand ambassadors for various branded product launches
• Flawlessly execute administrative tasks requiring strict attention to detail while meeting mandatory deadlines
• Maintain trackers, communication and reports for transparency through all levels of the core retail business team
• Manage recruitment needs of team resulting in over $60,000 recruitment cost savings – awarded with most improved margin certificate

Mississauga

• Anheuser Busch InBev “Global Management Trainee Program” – Talent Acquisition Programs August 2014 –October 2014Programs Coordinator
• Own full contact and candidate relationship for applicants of 8/18 top American Colleges throughout entire interview process (incl. Stanford and Princeton)
• Support campus marketing through information sessions and career fair correspondence
• Flawlessly execute administrative task (i.e. shared mailbox, tracking documents, FAQ’s, application inquires) and timely correspondence
• Expertly navigate internal online application system (Taleo), supporting applicants through steps and sending appropriate correspondence on behalf of client
• Coordinate all travel arrangements and scheduling for candidates through all application phases

Mississauga

• Wal-Mart “Store of the Future” Blitz Program – Mosaic Entertainment Team April 2014 – August 2014Marketing Coordinator
• Responsible for coordinating entertainment department merchandising reset for all of Alberta
• Work collaboratively with marketing manager, regional manager and execution team to complete program throughout province
• Hired/coordinated teams of 8-24 reps to fulfill schedule
• Diligently and effectively maintain strong communication to combat province time differences
• Communicated all logistics to representatives and management (Mosaic and Wal-Mart).

Toronto, Canada Area

• Public Relations/Media Volunteer Stand Up To Cancer Canada Telecast September 2014: Charity Event Red Carpet, Talent & Media Sign-in
• Live Charity Event and Telecast in conjunction with Stand Up To Cancer US Telecast (live from Hollywood)
• Signed in media as they arrived to interview talent on the red carpet (i.e. CTV, Global, CityTV etc.)
• Provided general assistance to event guests
• Utilized “Face sheet” to provide tickets for Red carpet Talent in timely and discrete manner
• Worked with numerous media/communication outlets to ensure/maintain seamlessness of eventWarner Bros. Advanced Screening @ ScotiaBank Theatre May 2014: Movie Release Event Red Carpet, Special Guest “Bodyguard”

Clarkson Village, Mississauga

• Associate of the Quarter (Aug 2013)
• Support and deliver exceptional customer service
• Perform purchases, exchanges, returns and resolve customer related issues in an efficient and timely manner
• Assist store in achieving and surpassing store sales, productivity and shrink goals
• Assist in the training of new staff for optimal performance
• Knowledgeable of BEST operational standards and uphold performance towards these standards

Honours B.A In Media Communications Specializing In Public Relations, Public Relations, Media , Communications, 80% Cumulative Average

In conjunction with Humber College (University of Guelph-Humber)

Graduate Certificate, Fashion Styling And Coordination With A Focus On Fashion Communications

Focus on Fashion Communications

Media Communications, Public Relations, Advertising, And Applied Communication, 80% Cumulative Average

In conjunction with Guelph Degree (University of Guelph-Humber)

Graduate Certificate, Entrepreneurial And Small Business Operations