Tyra Jones-Hurst Email & Phone Number

New York, Ny, Us

New York, New York, United States

As Managing Partner at OLIVER, Tyra Jones Hurst plays a pivotal role in driving growth and operational excellence across multiple client accounts and initiatives. Reporting directly to the CEO of North America, her role includes: OLIVER, Managing Partner: •Member of the US Executive Leadership team reporting to the CEO, NA •Leaders of SLT, Senior Leadership Team•Participate in assessing opportunities, designing solutions, and presenting OLIVER/IIG credentials and proposals to prospective clients. •Detailed focus on gaining new business and partnering with global and regional growth teams, finance, operations, and implementations. •Organic business development/growth, implementation, operational management, team recruitment and motivation, across multiple accounts. •Ultimate P&L responsibility for these accounts with annual targets with a mindful eye on Ebitda and maximizing profit. •Productive collaboration of account management, strategy, design, and delivery teams, sharing and demonstrating best practice across client management•A positive, meaningful, high-performance working culture, including ERGs (Participant & Sponsor)•Partner with Global client leads on local instances of Global Clients.•Conducting monthly MI pack generation and ensure quarterly and annual business reviews are held with key stakeholders. •Strategic thinking and solution design, partnering at a high level with existing clients and mentoring business directors.INKROUD, Founder & Managing Partner:•The face and voice of InKroud in all media and potential speaking engagements.•Driver of inclusive marketing buy-in across global clients and agency teams/partners•End-toEnd creation of agency, including staffing and operationalizing within the OLIVER business •Overall leadership, strategy and responsibility of InKroud, including marketing, P&L and quality of service and delivery of the model. •Implementation of and ensuring adherence to operational best practices.

Toronto, Canada Area

Founder, InKroud Agency (Sept 2022 - Present) Business Director (April 2021 - May 2023) Content Team Director (Aug 2020 - April 2021)Content Team Lead (Feb 2020 - Aug 2020)•Lead all studio client service functions, working collaboratively with the global teams, central team and the various departmental teams, suppliers and agencies in the Inside Ideas group (Ustudio) •Build an agency within an agency to extend reach diverse audiences for clients/brands within their existing product portfolio (InKroud)•Leverage client engagement skills with the ability to proactively organize and influence client, manage expectations and build strong and effective collaborative working relationships.•Demonstrate excellent account leadership skills with a developed production, visionary and creative judgment, strategic thinking and direction, talent management, commercial acumen, and business growth (reports direct to CEO,NA)•Respond to RFPs, internally and with biz dev teams, presenting and meeting with potential clients within the c-suite to collaborate on WoW in new business endeavours•Develop culture, values, and corporate policies•Strong presentation skills with an innate rapport build with senior leadership, locally and globally•Integrate with a client-side team whilst maintaining a top tier agency service •Oversee budgets, P&L, revenue and new biz streams to grow profit ($5M-$7M)•Support key clients’ marketing activity and initiatives on an ongoing basis•Keep up to date with industry insights, innovations & best practices on digital and social platforms to benefit client & work •Overseeing the development of Ustudo & InKroud’s business goals and objectives•Work to increase business revenue, identify and develop business opportunities & presence •Demonstrate first-rate communications skills, with the ability to be articulate in person and in writing•Be solution driven & strategically activate efficiency between markets regionally & globally

InKroud Agency is a curated collective of culturally immersed creatives, strategists, and account leads within OLIVER Agency/The Inside Ideas Group (IIG). Our team is dedicated to fostering accurate representation and authenticity with brands that desire to engage honestly with their audience. Powered by purpose, we market beyond those who ‘fit the mold.’ Our passion is limitless, and our potential knows no bounds. Our vision is to create award-winning representative, authentic, and nuanced work that accurately and progressively portrays diverse consumers across the globe by 2025. InKroud is the culture. We live it. Breathe it. Walk it. Talk it.We are exclusively inclusive.

Toronto, Canada Area

Clients include: Supreme Cannabis, DoorDash, H&M, PMA, Sony, INK Entertainment , Flowers Canada, Flight Centre, YELP, Walmart•Lead our clients and manage internal team members of all levels from ideation to execution with a thorough understanding of the client’s business.•Develop strong client relationships and address clients’ day-to-day asks or issues.•Budget reconciliations. Maintaining a substantial revenue stream and closing with profitable margins.•Direct the management of operational logistics: procurement + production process, creative design, estimate approvals, and workback schedules•RFP Completion including concept & strategy, coordination of meetings, creative revisions and approvals•Oversee key accounts and manage direct reports through effective meetings, project workbacks, and ongoing coaching.•Support staff development plans of entire agency•Oversee the communication and deliverables with internal team to ensure projects are running smoothly, on time and on budget.•Manage the general communication and collaborative initiatives throughout the agency, brand teams and recognized partners – ensure documentation and clear understanding of expectations.•Maintain thorough understanding of the relevant legal regulations and market guidelines specific to client business / category.•Maintain the necessary records on the portfolio’s business performance + the impact of the brand programs. These include event reporting + data, tracking summaries, and relevant historical data.•Collect key trends and insights which is inclusive of program specific and analyze competitor activity.•Oversee and execute general/miscellaneous requests in the daily running of all agency accounts, direct reports and their juniors•Lead the agency’s financial components: developing SOW, quotes, budgets, invoicing

Toronto, Canada Area

Toronto, Ontario, Canada

Clients: Bacardi Canada (Grey Goose, Bombay), Dermalogica •Provide direct support to Account Director• Builds and strengthens positive client relationshipsby ensuring all client requests are met in a timelyfashion and expectations are managed• Lead and supervise an internal account team of2-4 (including Field Managers, Account Interns, Account Coordinators and Account Executives ) on all aspects, delegating and managing the workloads of more junior team members.• Fosters teamwork and a constructive work environment with internal divisions including• Provide line of sight to client annual plans and actively adds strategic value beyond the immediate request or brief(s).• Bring fresh insights to the client’s business to help them deliver competitive advantage• Assumes responsibility for client financials (i.e. billing and invoicing) and coordinates contact reports, weekly status reports and critical paths on a timely basis• Assist Account Director in delivering forecasted quarter, fiscal financial targets & organic growthAccount Services, Creative, Production, Digitaland Senior Management• Supports and builds positive relationships withpartner agencies and other relevant externalsuppliers• Manages and monitors project budgets, SOWsand work back schedules and proactively advises the team and client of any risks, delays or changes

Mississauga

Launch! - Shoppers Drug Mart In-Retail & XM Business October 2015 – PresentProgram Manager, Client Services •Manage retail demo portfolio, providing end-to-end Client and Vendor communication pre and post execution •Ideate, pitch and execute nationwide marketing events for prestige beauty portfolio (beautyBOUTIQUE) •Set meaningful, measurable performance objectives to effectively work with and manage team •Provide insightful industry knowledge to manage client expectations and drive desired results •Collaborate with internal integration/shared-services partners and develop long-term strategies for improved operations and strengthened relationships•Own and execute multiple projects simultaneously, while managing and tracking budgets•Provide innovative insight and actionable recommendations for improved programs and client results (i.e. Post-Reports) •Offer expertise, bringing innovative ideas to enhance offerings to the client for optimal strategy development •Strategize and collaborate with internal teams to create, present and successfully execute In-Store and Out-of-Store XM marketing campaigns •Simultaneously collaborate with various client marketing managers and teams to meet specific objectives and BU targets, including: personal care, mass beauty, heath, Innovation & corporate brands sectors •Travel nationwide to oversee event/program execution•Manage and synchronize external network of contacts/stakeholders to ensure program deliverables are achieved •Nurture client relationships to drive trust and collaboration •Key Client/Vendor Partnerships: LCL/Shoppers Drug Mart (incl. beautyBOUTIQUE and Joe Fresh), Unilever, Johnson&Johnson, L’Oréal, Mondelez, Hershey, Nestle, Coca-Cola, Maple Leaf Sports & Entertainment, Reckitt Benckiser, P&G

Mississauga

Shoppers Solutions – Core Retail Business October 2014 – October 2015Resource Coordinator (Contract) •Staff programs for retail clients, including: Shoppers Drug Mart, Loblaw and Real Canadian Superstore•Hire/Head/Train brand ambassadors for various branded product launches •Flawlessly execute administrative tasks requiring strict attention to detail while meeting mandatory deadlines•Maintain trackers, communication and reports for transparency through all levels of the core retail business team•Manage recruitment needs of team resulting in over $60,000 recruitment cost savings – awarded with most improved margin certificate•Expertly navigate internal online application system (Taleo), supporting applicants through steps and sending appropriate correspondence •Manage accounts according to Client Service Level Agreement

Mississauga

Anheuser Busch InBev “Global Management Trainee Program” – Talent Acquisition Programs August 2014 –October 2014Programs Coordinator •Own full contact and candidate relationship for applicants of 8/18 top American Colleges throughout entire interview process (incl. Stanford and Princeton)•Support campus marketing through information sessions and career fair correspondence•Flawlessly execute administrative task (i.e. shared mailbox, tracking documents, FAQ’s, application inquires) and timely correspondence•Expertly navigate internal online application system (Taleo), supporting applicants through steps and sending appropriate correspondence on behalf of client•Coordinate all travel arrangements and scheduling for candidates through all application phases•Manage accounts according to Client Service Level Agreement

Mississauga

Wal-Mart “Store of the Future” Blitz Program – Mosaic Entertainment Team April 2014 – August 2014Marketing Coordinator•Responsible for coordinating entertainment department merchandising reset for all of Alberta•Work collaboratively with marketing manager, regional manager and execution team to complete program throughout province •Hired/coordinated teams of 8-24 reps to fulfill schedule •Diligently and effectively maintain strong communication to combat province time differences•Communicated all logistics to representatives and management (Mosaic and Wal-Mart).•Book Flights, hotels and all travel components for scheduled and rescheduled executions •Approve Time & Expenses of hired reps and remain on-call 24/7 to handle emergencies •Update shared grids and tracker daily for accurate program communication across all levels in the corporate and client offices

Toronto, Canada Area

Public Relations/Media Volunteer Stand Up To Cancer Canada Telecast September 2014: Charity Event Red Carpet, Talent & Media Sign-in • Live Charity Event and Telecast in conjunction with Stand Up To Cancer US Telecast (live from Hollywood)• Signed in media as they arrived to interview talent on the red carpet (i.e. CTV, Global, CityTV etc.)• Provided general assistance to event guests • Utilized “Face sheet” to provide tickets for Red carpet Talent in timely and discrete manner• Worked with numerous media/communication outlets to ensure/maintain seamlessness of eventWarner Bros. Advanced Screening @ ScotiaBank Theatre May 2014: Movie Release Event Red Carpet, Special Guest “Bodyguard”• Advanced Screening of “Edge of Tomorrow” starring Tom Cruise and Emily Blunt• Control media communication and positioning on the red carpet for interviews with special guest • Control/Manage fan/contest winners direct contact with Tom Cruise (act as personal Bodyguard)• Landed on the cover of Metro w/ Tom Cruise AmFAR Fundraising Gala September 2013: TIFF Event Talent/Guest Registration, Ballroom Usher, Live auction spotter• Black-tie Fundraising gala during TIFF hosted by Hilary Swank and Kenneth Cole with fashion presentation by Marc Jacobs• Assist in auction management, finalizing bids and making appropriate contact/payment arrangements • Acted as an ambassadors of amFAR, maintaining utmost professionalism during sensitive celebrity handling on red carpet, ushering and registration• Applied knowledge of Zkipster (leading PR event management tool) for guest check in

Clarkson Village, Mississauga

• Associate of the Quarter (Aug 2013)• Support and deliver exceptional customer service• Perform purchases, exchanges, returns and resolve customer related issues in an efficient and timely manner• Assist store in achieving and surpassing store sales, productivity and shrink goals• Assist in the training of new staff for optimal performance • Knowledgeable of BEST operational standards and uphold performance towards these standards• Execute merchandising while maintaining customer service standards• Perform accurate balancing of transactions, receipts, change orders and security of funds in cash office.

Honours B.A In Media Communications Specializing In Public Relations, Public Relations, Media , Communications, 80% Cumulative Average

In conjunction with Humber College (University of Guelph-Humber)

Graduate Certificate, Fashion Styling And Coordination With A Focus On Fashion Communications

Focus on Fashion Communications

Media Communications, Public Relations, Advertising, And Applied Communication, 80% Cumulative Average

In conjunction with Guelph Degree (University of Guelph-Humber)

Graduate Certificate, Entrepreneurial And Small Business Operations