Ty Mcrae Email & Phone Number

Ventura, Ca, Us

Work on The Trade Desk's core and co-branded ad platforms, generating 1.5B+ in revenue with a public valuation of 41B+.Manage a diverse product portfolio, serving users across North America, Asia, Europe, and South America with measurement, self-service, reporting, data API, regional security/privacy, and marketplace features. Responsible for end-to-end delivery of critical products for clients like Samsung, Xiaomi, Apple, and P&G, resulting in increased product adoption, advertising spending, and platform trust.Collaborate on innovative co-branded projects with Walmart, Adobe, and Nielsen, centered on maximizing data and advertising profits increasing user adoption by 20%.Manage the roadmap, R&D, and development of products leveraging AI and machine learning models to increase internal efficiencies and/or enhance advertising.Implemented a product roadmap to release features that enabled our data partnership team to increase data revenue, through my managed marketplace, by 125%.Work with engineering and UX to strengthen product technical specifications.

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Consult early and growth stage companies on their product. Research markets to define promotion, pricing, placement, and product strategy.Build OKRs and go-to-market strategy for clients. Define UI/UX and build initial design teams for clients.Standup analytics across all products and features to measure success.Utilize market data to identify revenue opportunities.Built custom solutions for clients using global engineering resources to accommodate budgets.Designed scalable database architecture for multiple clients. Familiar with CTV/Streaming, Blockchain, health-tech, A.I, and Ad-Tech.A.I. technologies include NLP, computer vision, stable diffusion, PyTorch, LLM, embedding, etc.Built a team of product managers to support larger client requests.Scope out exit strategies for VC clients. Conduct product diligence for venture capital and incubators pre-investment.

Menlo Park, Ca, Us

Led the advertising attribution reporting and measurement strategies, which resulted in a 17% increase in revenue across online advertisers for Meta.Successfully launched the Instagram stories ad reporting and measurement features.Roadmapped, MVP'ed, and iterated on Meta attribution, resulting in a 15% increase in ad credit revenue for Meta. Worked on the strategic releases and roadmaps for Facebook’s educational go-to-market strategy for ads manager, resulting in new account advertiser account sign-ups.Drove adoption of API integrations across various products for analytical and measurement solutions.Worked with Facebook engineering teams to develop new solutions, prioritize product roadmaps, and consolidate feedback.Worked on developing machine learning and data science products to measure ad performance, detect fraud, and automatically remove inappropriate content.

Chicago, Il, Us

Tasked with building a product that would automate ad measurement for the Pharma industry through a customer-accessible API.Increase revenue by 15% by creating more efficient machine learning software for measuring ad performance.Leverage stakeholders, users' feedback, and strategic incentives to build our product’s release roadmap. Iterated on our product leading to the software being able to scope out health care advertising deals within 10 minutes decreasing time spent by 8 hours on a daily task.Manage the UAT and bugs of the product with engineering.Continuously trained our sales team on how to size and scope $10MM+ deals utilizing our internal tool.Led the initial build, development, and growth of the product that led to a $500MM round of funding.

Us

Build analytically driven, custom targeting products for online advertising campaigns for large Pharmaceutical companiesWork with data science and eng. to build in house reporting tools that automatically report the return on investment and hard to discover insights for digital ad campaigns.Utilize proprietary data, along with third party data using multiple Integrated Data Managers to extract, manipulate, and clean data with upwards of a million plus observations (IMS Vopex, Excel, SQL, Content consumer data, Dx/Rx behavior data, and SAS)Worked with sales, program managers, and ad agencies to fine tune features that would deliver a ROI of 2.5, or higher for Johnson and Johnson, Pfizer and other big clientsCreated custom presentations for clients in order to highlight how my custom built campaigns using the product would increase their revenue.