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Organizational leader focused on the creation and growth of strategic client and partner relationships in addition to the development of omni-channel and digital transformation strategies across industry multiple verticals for enterprise brands. Wired like a brand marketer who has led company rebrands, built go to market strategies from the ground up and brings a history of success selling complex and custom solutions to a diverse set of Fortune 500 clients and industries. More than 25+ years experience managing all phases of client and partner engagements in addition to leading marketing, channel development, launching new practices and providing end to end retail and digital transformation consulting including all pieces of marketing technology and content supply chain solutions. Responsible for development of new relationships and execution of strategy, go to market and partnerships for hundreds of Fortune 1000 brands across retail, CPG, technology, telecommunications, manufacturing, healthcare, QSR, education and media verticals. Clients have included: Amazon, eBay, AT&T, Adobe, Fanatics, YUM! Brands, Hershey, Advance Autoparts, Autodesk, Five Guys, McGraw Hill, SEE, Tivo, Honeywell, Ahold Delhaize, Lowe’s Home Improvement, Bloomin' Brands, Tailored Brands, Wal-Mart and Home Depot and hundreds of other organizations and brands. Specialties: New logo acquisition, business development, digital transformation, strategy creation, implementation, run and operate client services, rebranding/brand development, product launch and management, public relations, contract negotiations, client engagement, alliance development and management, social media, analytics, UI/UX and data transformation. Technology experience includes omni-channel retail, e-commerce, digital experience platforms, digital marketing platforms, data clouds, data lakes, data clean rooms, 1st party data strategy, 3rd party data acquisition, artificial intelligence (AI), loyalty, global delivery, custom web applications, mobile applications and in-store media.Technology experience includes: Adobe, Salesforce, Optimizely, Sitecore, SAP, IBM, Microsoft, Amazon, ActionIQ, Treasure Data, Snowflake, Databricks, Braze, CommerceTools, BigCommerce, Shopify, Andavo, Akeneo, inriver, Fluent Commerce and many others.
Salty Sea Strategy
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Founder, Digital Transformation AdvisorSalty Sea Strategy Sep 2023 - PresentOffering a one to many digital advisory service that speaks with brands for business outcomes related to technology initiatives while providing an wide aperture of digital capabilities from a group of ~25 best in class technology and services providers. Services companies represented include both enterprise boutiques and global consulting organizations. Some sample capabilities brought include: - Data Strategy and support for data clouds, data governance, migration and modernization. - Strategies and implementation models for AI and AI tools for digital transformation. - DXP, martech and architecture strategies for personalization capabilities and removal of technical debt. - Content and commerce strategy, implementation and support. - CDP strategy and technology support. - Digital commerce platforms, search, PIM, OMS and marketplaces.- Composable, headless architecture, AI and solutions around these trends. Advisory Tech Partners include:Databricks, Snowflake, Adobe (full stack), Optimizely (full stack), Salesforce, ActionIQ, Braze, Antavo, Daasity, Bloomreach, Shopify, BigCommerce, Coveo, Claravine, ChannelEngine, FluentCommerce, Korber OMS, Metrical.ai, Fastn.ai, Maru.ai
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Vp, Enterprise Sales (Cloud And Personalization Services), Retail/Cpg North AmericaAcxiom Feb 2024 - Jun 2024Conway, Arkansas, Us* Developing go to market strategy for new consulting sales org both with Acxiom partners (Adobe, Salesforce, ActionIQ, Treasure Data, Snowflake, Databricks, Braze and Antavo) and IPG Holding company. * Evangelize for Acxiom at industry events including ShopTalk, Adobe Summit, Salesforce World Tour (DC/NY) and for Acxiom hosted events. * Consult brands and organizations in order to deliver on the business outcomes and promise of omni-channel personalization for data services, martech and cloud solutions. *Work with enterprise marketing technology systems and helping clients develop the best marketing architecture and data strategies to break down silos and drive personalized experiences at scale. * Manage and collaborate with best-in-class technologies including Adobe, Salesforce, ActionIQ, Treasure Data, Databricks, Snowflake, Braze and Andavo. * Consult with clients in all phases of development of data or MarTech strategy, implementation and run and operation phases for marketing campaign execution. * Advise clients of methods for 1st party data acquisition and enhancements, 3rd party conversion from look-alike modeling, audience strategy, retail media network optimization and execution of Data Clean Rooms.* Provide strategy and resources for analytics on various commercial platforms. * Implement data cloud services with Snowflake, Databricks, Google Cloud Platform and AWS. * Consulting clients on how to leverage AI in their customer experience and marketing strategies including Content Supply Chain. -
Digital Experience, Commerce And Omnichannel Services ExecutivePerficient Apr 2020 - Feb 2024St Louis, Mo 63141, Mo, UsSupported a Fortune 1000 base of clients and our best-of-breed eCommerce and Martech partners to build strategies, implement plans and optimize digital CX. Specialized areas include digital commerce for our 650+ person digital commerce practice, 10+ go-to-market eCommerce technologies and personal support for 15+ enterprise strategic organizations. Commercial technology partners include Adobe Experience Platform, HCL Technologies, SAP Commerce, Optimizely, BigCommerce, CommerceTools, inriver, Akeneo, IBM, Korber OMS, Fluent Commerce, Mirkal, Forter and Coveo. Solution sets focusing on all stages of acquisition, conversion, optimization for digital commerce, product information management, supply chain, UX, data strategies, digital marketing, AI/ML and mobile.* Recognized as company Red Jacket Club Award Winner in 2021. * Given the company Fast Start Award at the company conference in 2022. * "New Logo Ninja" Award Recipient. Created new partnerships with over 15 enterprise clients. * Supported practiceds in achieving Partner of the Year status with Adobe, Optimizely, HCL and inriver. * Exceeded all company targets and success metrics in tenure. * Successfully helped the company initiate delivery on two new enterprise technologies. * Successfully supported a myriad of executive events.* Helped produce and launch company Podcast through the recruitment of brand leaders to podcast.* Represented organization and brand at a variety of industry events.* Quoted in Digital Commerce 360 in 2023 on perspective on AI and commerce trends for B2B.* Committee leader for Perficient Women in Technology (WIT) Ally recruitment team.* Completed and earned Perficient Leadership certificate with a select group of internal candidates. -
Director Of Digital ServicesBlue Acorn Ici Jan 2018 - Apr 2020Charleston, South Carolina, UsI helped brands navigate the complexity of digital transformation through strategies and execution around powerful technology ecosystems and services for content, commerce, analytics & CX. Some of my action areas at Blue Acorn iCi entailed: * Spearheaded field alignment initiative with Adobe Experience Cloud Corporate Accounts* Developed partnership with Adobe eCommerce Business unit to support the strategy and integration of these platforms for end clients* Helped lead initiative to achieve Adobe Partner of the Year status. * Development of brand partnerships aligned to technology services including strategy, design, UI/UX, analytics and implementation for retailers, B2B, media and technology companies across North America* Management of strategic partner agency relationships* Collaboration and advocacy with Beringer Digital Experience Portfolio of companies including Adweek and Hypergiant.* Represent Blue Acorn iCi at industry events such as Adobe Summit, Gartner Marketing Symposium and through hosted Dinner and Digital Series run in over 15+ geographical markets. -
Vice President Of Business DevelopmentKadro Mar 2014 - Dec 2017Raleigh, Nc, Us• Led Kadro rebranding and launch initiative• Led Kadro launch and management of eBay Certified Partner Program• Led Kadro initiative to achieve Magento Silver/Professional partner standing• Led business and growth strategy for launch of Kadro’s SaaS Product, Marketplace Manager• Launch of Salesforce Adapter in Bronto App Center• Launch of Bronto Connector in BigCommerce Marketplace and Bronto App Center• Initiated strategic partnership as a Charter Partner with Reflektion and initiation of partnerships with Amazon, Wal-Mart.com, BigCommerce, Jet.com and other leading technology companies. -
Director Of Business DevelopmentKadro Nov 2010 - Mar 2014Raleigh, Nc, UsResponsibilities include:• Development of company strategic marketing and sales plans• Client engagement strategies for new and existing business clients• Development and management of channel partnerships including AT&T, Bronto, eBay and Magento.• Public Relations• Development and execution of company's social media plan• Ongoing marketing, product and competitive analysis
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Major Account ExecutiveMuzak Holdings Llc May 2010 - Oct 2010• Closed and developed a multimillion dollar pipeline for enterprise accounts and corresponding multimedia initiatives• Responsible and accountable for targeting new solutions for existing accounts• Manage re-contracts, end of term clients and develop new client account opportunities • Strategically focused on client penetration strategies for new services and higher level relationships• Lead an enterprise selling team in creation and response to dynamic client brand opportunities -
National Sales & Account ManagerMuzak Holdings Llc Oct 2002 - May 2010• Managed hundreds of enterprise level and Fortune 1000 account relationships• Strategic focus on increasing monthly revenues, contract negotiation and execution • Aligned with executive level decision makers across various markets and industries• Designated resource to execute and resolve for at risk client case solutions
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National Account SpecialistMuzak Holdings Llc Jul 2001 - Oct 2002
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National Key/Account CoordinatorMuzak Holdings Llc Nov 2000 - Jul 2001
Ty Rhudy Skills
Ty Rhudy Education Details
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Unc Kenan-Flagler Business SchoolGeneral -
Maastricht University
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Maastricht UniversityInternational Business
Frequently Asked Questions about Ty Rhudy
What company does Ty Rhudy work for?
Ty Rhudy works for Salty Sea Strategy
What is Ty Rhudy's role at the current company?
Ty Rhudy's current role is Executive leader passionate about relationships, mutual growth, solving business problems and digital technology..
What is Ty Rhudy's email address?
Ty Rhudy's email address is ty****@****ail.com
What is Ty Rhudy's direct phone number?
Ty Rhudy's direct phone number is +191961*****
What schools did Ty Rhudy attend?
Ty Rhudy attended Unc Kenan-Flagler Business School, Maastricht University, Maastricht University.
What are some of Ty Rhudy's interests?
Ty Rhudy has interest in Professional Networking, International Travel, Community Organizations, Volunteering, Environment, Non Profit, Photography, Hiking, Running.
What skills is Ty Rhudy known for?
Ty Rhudy has skills like Strategic Partnerships, E Commerce, Marketing Strategy, Account Management, Business Development, Crm, Enterprise Software, Strategic Planning, Leadership, Solution Selling, Management, Social Media Marketing.
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