Tyrone Thomas Email & Phone Number

San Jose, California, Us

Partner with Product Managers to validate quarterly feature releases for video inventory supply routing and ad-serving.Provide technical support for programmatic video ad delivery across the Roku Channel, including AVOD and FAST streaming apps.Collaborate with Technical Account Management to optimize third-party publisher integrations, focusing on TRC partnerships.Experience with big data visualization tools like Looker, DataDog, Tableau, and working knowledge of SQL and HIVE.

San Jose, California, Us

San Jose, California, Us

Provide world-class technical support to internal and external stakeholders for Roku publishing partners. Serve as technical lead for publisher onboarding, when necessary.Work with engineering teams to review existing documentation and test cases. Contribute to the evolution of testing strategies across the Roku advertising stack.Create documentation on all processes and ad guidelines and educate operational, product, and sales stakeholders.Monitor Google Ad Manager and SpotXChange network activities and escalate system discrepancies. Troubleshoot and debug fill rates, render rates, Vast Opt-Out Rates, VAST Timeout Rates, and other Direct and Programmatic-specific advertising deficiencies specific to the Roku Ad Mediation Service.Leverage Looker and Tableau to provide support to the Technical Operations team and acting as a liaison for data issues.

San Jose, California, Us

Lead Ad Ops point of contact for the Direct Response division; drive communication and collaboration across sales, inventory, and ad ops management and plan initiatives on workflow and campaign management strategies to grow this developing division of Roku. Collaborated with Account Managers to ensure PMP and Programmatic Guaranteed deals perform optimally in the Roku ecosystem; primary troubleshooting contact for the strategic sales team, partner with inventory to evaluate overall supply trends that may affect performance and scale.

San Jose, California, Us

Own implementation of programmatic and direct advertising campaigns from start to finish: monitor and optimize several campaigns at a time, ensure campaigns deliver according to client expectations. Test and perform quality assurance on video and display ad tags and creatives to ensure client adhere to Roku's specifications. Including partnering with the product team to verify ad calls for pixel implementations using a variety of web debugging tools (Charles and Wireshark); troubleshooting and testing deep-links from channel partners using terminal; and editing video files to match Roku's LUFS specifications. Support the supply ops team in miscellaneous tasks: creating, issuing, and troubleshooting Roku publisher tags with internal teams and channel partners; updating DFP network setting documentation in confluence; and building and maintaining DFP ad units based on channel contractual obligations for the billing team. Partner with Account Management to launch campaigns on time and address any client concerns about campaign performance.

Brookhaven, Georgia, Us

Campaign Management: Provided guidance to sales on campaign setup, delivery and performance optimizations. Main point of contact for troubleshooting for any issue where advertising campaigns might impact including creative issues, delivery concerns, product execution and configuration, QA, and campaign setup.Utilized analytic and targeting systems (DFPP, Adjuster, MOAT, Lotame, Comscore, Nielsen, Omniture, etc.) to analyze and troubleshoot campaign delivery and performance.Performed wrap-up analysis reporting, pulling in various sets of performance data and metrics to help tell a story to the client about how the campaign performed and help recommend best practices for future campaigns.

Brookhaven, Georgia, Us

Helped with advertising campaign reporting requests: Pulled third party reporting (Sizmek, Atlas, DCM Flashtalking, and etc.) for Campaign Managers and Account Managers, prepared pacing reports for Regional Managers, provided end of campaign analysis for sales, and helped Campaign Managers actualize media plans for monthly billing. Interim Campaign Manager: Managed the day-to-day campaign activities of several Account Executives in the Mid-Market territory. Trafficked house advertisements for www.weather.com: Uploaded and tested creative assets in DoubleClick for Publishers (DFP) and worked with the marketing team and Campaign Managers to shore up campaign assets and requests. Managed the Weather Channel proprietary discrepancy system (NARC): Worked with Campaign Managers and Ad Traffickers to fix database problems and also helped the digital team minimize revenue risks by monitoring system entries. Approved and troubleshoot orders in the Rubicon Seller Cloud Self-Serve UI.

Norcross, Ga, Us

Advised clients on best practices to generate leads from online advertisements such as sponsored emails, banner advertisements and online directory listings.Assisted digital ad coordinator with entering online campaigns in Open AdStream, updating the online directories and posting sponsorships on www.bizbash.com.Managed clients' deliverables for all print and digital products, ensuring they are to spec and also processed internally to make sure that all creatives are launched within 5 business days.As the main customer service contact: send specs, define roles and procedures for all clients.

Long Island City, Ny, Us

Supported sales staff by processing insertion orders for both print and online advertising campaigns, sending mechanical specifications and schedules to new clients, and maintaining the advertising reports for 5 publications and 6 websites.Managed the production of Lockwood Publications’ business-to-business directories and trade show catalogs which entails training interns on our CRM database, communicating with clients on address updates and changes, and managing the sales of print logos. Processed all advertisements for:•Tea & Coffee Trade Journal•Tobacco International•Tobacco Products International•Smoke Magazine•Smokeshop Magazine

Long Island City, Ny, Us

Provided administrative support to the marketing/circulation manager by maintaining the circulation databases, assembling contact lists for promotional mailings and blast campaigns, and invoicing subscription renewals as needed.Assisted marketing manager in building brand awareness of Smoke Magazine by researching public events to sponsor.

Bachelor Of Arts, Political Science

Certificate In Digital Design