Girl Code is an NGO based in Accra with an initiative set up to bridge the gender divide of women in tech in Africa by helping young girls between the ages of 12-18 learn more about STEM subjects in the early stages of their lives.

- Advisory role to the CEO with the aim of diversifying the Devtraco Plus portfolio.- Key management stakeholder in the 5,000 units real estate development in Monrovia, Liberia.- Business development in key West African markets to increase portfolio.- Lead the digital marketing strategy for the execution of the upcoming Nova development project- Working with the team to create opportunities to diversify the companies portfolio- Assisted in the investment and financial model for the Liberia project.

- Grew the Devtraco brand awareness & consideration through both Above The Line and Digital campaigns.- Implemented Devtraco’s Marketing Communications Strategy (goals, tactics and actions) to achieve and exceed foretasted revenue figures in revenue for property sales.- Decreased Cost Per Acquisition by 15% by aligning sales and marketing strategy and increasing qualified leads through the sales pipeline.- Managed content updates for Devtraco group website, calendar and brochures for events and interviews.- Assisted in internally auditing Devtraco, which led to Devtraco becoming the first real esate company to be ISO 9001 Certified in Ghana within a record time.

- Built a go to market social media plan to drive awareness to Devtraco’s properties which lead to an increase an increase in page likes and engagement with the brand by 10 fold.- Optimized campaigns across multiple online channels through Display Ads, Social Media Marketing, Content and Email to drive short-term and long-term results.- Managed tactical execution of content marketing strategy which increased leads by 33%.- Optimized the Devtraco website by making it responsive and more user friendly with the focus on efficiency and scalability which decreased bounce rate by 20% and sessions by 1 minute.

- Implemented new promotional strategy integrating goals across business units resulting in conversion increase that exceeded company plan with double-digit growth.- Developed promotional calendar working with key stakeholders to identify targets and objectives while executing against company goals.- Led CMS migration effort from classic to new platform with seamless customer experience and improved metrics post conversion.- Spearheaded and project managed the ebookers holiday tool across 10 countries which increased session times and increased package sales 2 fold.- Led migration of content for ebookers mobile app across 12 countries and 6 languages, which increased attachment rate of hotels by 20%.

- Led the development and deployment of 4 RBS Bank partner white label sites, which increased brand loyalty and an increase in sales by 5%.- Analyzed internal and external competitor trends using WebTrends and Hitwise to monitor trends and conversion rate.- Managing merchandising relationship between Air, Hotel, Car and Insurance teams to promote content through PR and classified ads which increased calls.- Designed and implemented the layout of the merchandising pages with improved call to action buttons which improved conversion by 2%.

- Consistently exceeding sales targets by 20%- Top car sales agent for two consecutive years which lead to a full expense trip to Florida- Swiftly responding to leads generated by online inquiries increased my closing rate to 33% and up sale rate to 15% - Worked with customer service to follow up on customer complaints to achieve customer satisfaction rate of 80%

- Ensuring that all customers tickets were ticketed and issued promptly to avoid cancellation- Keeping accurate and concise records of all bookings made- Effectively cross selling and up-selling other travel products such as transfers, insurance- Dealing with all customer care issues to increase my referral rate