Tyrone Staben

Tyrone Staben Email and Phone Number

Marketing, Media and Tech Lead @ Oppida
Melbourne, VIC, AU
Tyrone Staben's Location
Greater Melbourne Area, Australia
About Tyrone Staben

As the Marketing & Rich Media Manager for Oppida, I oversee the creation of engaging educational videos for our clients while promoting Oppida's services and content to both educators and large education companies. My marketing strategies involving paid ads, social media, email marketing, SEO, and conversion rate optimisation have helped Oppida grow their following and online community. I have also streamlined Oppida's sales funnels and ensured accurate data is available for effective decision-making. Previously, I worked as a Digital Marketing Manager at a start-up digital marketing agency called 'Value Based Marketing', where I helped scale the agency by managing Facebook Ads accounts with an average ROAS of 9.3. Also generated significant revenue for clients through email marketing and implemented SEO strategies that resulted in increased traffic and improved search engine rankings in the ecommerce store niche.Following my role at 'Value Based Marketing', I took the opportunity to freelance and upskill in a range of digital marketing services, providing full-stack digital marketing services, including lead generation to build my client base. Through freelancing, I have developed a deep understanding of the marketing industry, and my hard work eventually led to my current position at Oppida - a job I am passionate about.When not working, you can find me training as a a professional Australian Taekwondo athlete, pursuing my dream of winning gold at the Paris 2024 Olympic Games. I'm also an avid music lover with skills in composing, mixing, and playing various instruments.

Tyrone Staben's Current Company Details
Oppida

Oppida

View
Marketing, Media and Tech Lead
Melbourne, VIC, AU
Website:
oppida.co
Employees:
6
Tyrone Staben Work Experience Details
  • Oppida
    Marketing, Media And Tech Lead
    Oppida
    Melbourne, Vic, Au
  • Oppida
    Marketing & Rich Media Manager
    Oppida Mar 2022 - Present
    Bali, Indonesia
    As the Marketing & Rich Media Manager for Oppida, my role involves overseeing the entire process of creating engaging educational videos for our clients, embedded within the courses we produce. I work closely with our team of video producers to ensure the highest quality of rich media content, from concept development to post-production. My marketing responsibilities include selling Oppida's self-made courses and promoting our content to two key audiences: education sector workers looking to… Show more As the Marketing & Rich Media Manager for Oppida, my role involves overseeing the entire process of creating engaging educational videos for our clients, embedded within the courses we produce. I work closely with our team of video producers to ensure the highest quality of rich media content, from concept development to post-production. My marketing responsibilities include selling Oppida's self-made courses and promoting our content to two key audiences: education sector workers looking to upskill or transition into a new career as a learning designer, and large education companies and institutions requiring our custom learning design solutions for their digital courses. With my expertise in marketing and education, I am committed to helping individuals and organisations achieve their learning goals through Oppida's innovative solutions. Show less
  • Australian Taekwondo
    Professional Athlete
    Australian Taekwondo Sep 2018 - Present
    Melbourne, Victoria, Australia
    Pro Australian Taekwondo Athlete aiming for gold at the Paris 2024 Olympic Games.BASIC INFO:Age: 23Height: 187cmBelt: Black Belt 2nd DanYears in Sport: 16Olympic Division: -87kgHometown: Adelaide, AustraliaHome Club: Adelaide Taekwondo AcademyCurrent Location: Melbourne, AustraliaCurrent Training Program: Combat Institute of AustraliaAthlete Tier: DevelopingWeekly Training Hours: 20+CAREER2023:· Pacific Games, Gold·… Show more Pro Australian Taekwondo Athlete aiming for gold at the Paris 2024 Olympic Games.BASIC INFO:Age: 23Height: 187cmBelt: Black Belt 2nd DanYears in Sport: 16Olympic Division: -87kgHometown: Adelaide, AustraliaHome Club: Adelaide Taekwondo AcademyCurrent Location: Melbourne, AustraliaCurrent Training Program: Combat Institute of AustraliaAthlete Tier: DevelopingWeekly Training Hours: 20+CAREER2023:· Pacific Games, Gold· Oceania Championships, Gold· National Championships, Gold· Australian Open, Silver· Presidents Cup, Bronze· Dutch & Belgian Open2022:· Dutch Open, Bronze· Serbian Open· Australian National Championships, Gold· Australian National Championships, Silver· Sofia & Belgian Open2019:· Australian Team Representation: Oceania Championships, Silver · Australian Open, Bronze · Croatian Open, Bronze · Presidents Cup · French Open· Australian National Championships, Silver2018:· Invited to join the national training centre in Melbourne, relocating from Adelaide· Competed internationally at the Sofia, Dutch, Belgian and Korean Opens· Australian National Championships, Bronze2017:· Australian National Championships, Gold2016:· Competed at the World Junior Taekwondo Championships· Oceania Junior Taekwondo Championships, Gold· Australian National Championships, Gold Show less
  • Freelance
    Digital Marketing Freelancer
    Freelance Jan 2022 - Dec 2022
    Melbourne, Victoria, Australia
    As a Freelance Digital Marketer, I gained extensive experience in managing 14 clients. In that time I generated an average ROAS of 9.3 in the Facebook Ad accounts I managed. I also generated significant revenue for clients through email marketing, with $75,000 in revenue generated from Klaviyo campaigns alone and $81,540 in revenue generated from an Active Campaign automation. Additionally, I conducted 8 SEO audits, which when actioned resulted in a 283% increase in traffic in just one month… Show more As a Freelance Digital Marketer, I gained extensive experience in managing 14 clients. In that time I generated an average ROAS of 9.3 in the Facebook Ad accounts I managed. I also generated significant revenue for clients through email marketing, with $75,000 in revenue generated from Klaviyo campaigns alone and $81,540 in revenue generated from an Active Campaign automation. Additionally, I conducted 8 SEO audits, which when actioned resulted in a 283% increase in traffic in just one month for one of my clients. I created over 30 keyword optimised content pieces and conducted keyword research and URL mapping for two clients. My expertise in Google Ads typically led to a 500% ROAS, with conversion tracking set up, campaign creation, optimisation, and reporting. Finally, I built 7 long-form landing pages for CRO purposes, resulting in improved conversion rates. Show less
  • Value Based Marketing
    Digital Marketing Manager
    Value Based Marketing Jul 2021 - Dec 2022
    Collingwood, Victoria, Australia
    Previously, I served as a Digital Marketing Manager for a start-up business, 'Value Based Marketing'. This is where I developed my expertise in managing Facebook Ads accounts, email marketing and SEO strategies. Additionally, I was able to extend myself and develop business skills to assist the growth of this start-up agency. This involved cold outreach methods for lead generation, networking, client management, developing business processes, and exploring ways to maximise productivity.

Frequently Asked Questions about Tyrone Staben

What company does Tyrone Staben work for?

Tyrone Staben works for Oppida

What is Tyrone Staben's role at the current company?

Tyrone Staben's current role is Marketing, Media and Tech Lead.

Who are Tyrone Staben's colleagues?

Tyrone Staben's colleagues are Laure Vicherat.

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