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A customer focused, financially astute Marketing Professional with a proven record of project and stakeholder management; proposition development & delivery; channel & brand management and marketing communications execution within Global Top 10 Brand companies; relishes challenging roles that utilise my breadth of experience, knowledge and ability to gain sustainable competitive advantage and drive revenue through focusing on customer needs and delivering world-class products and service.Specialties: Strategy Development & ExecutionMargin ImprovementProject ManagementRevenue GenerationPerformance ImprovementResults OrientationProposition EvaluationConcept DevelopmentPartner ManagementInfluencing Senior ManagementCustomer Experience ImprovementSubject Matter ExpertBusiness PlanningInsight-led MarketingChannel DevelopmentEvent ManagementBudget ManagementAgency ManagementCampaign EffectivenessInnovative Execution
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Go To Market Director And Co-FounderMavenb2BNewbury, Gb
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Head Of Retail Marketing, EmeaIntel Corporation Apr 2023 - PresentSwindon, England, United Kingdom -
Retail Partner Marketing Manager, EmeaIntel Corporation Apr 2019 - PresentM4 Corridor, UkManaging Intel's multi million dollar Retail Partner marketing investments for the Europe, Middle East and Africa geography. Identifying key collaborative opportunities to extend Intel's brand presence and preference with shoppers at all points of the buyer journey. Influencing internal and external stakeholders to align with Intel's strategy and objectives
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Emea Retail In Store Marketing ManagerIntel Corporation Jan 2011 - Apr 2019M4 Corridor, UkResponsible for the development of a strategy and plan to recruit, engage and derive enhanced revenue from primary Retail partners in growth markets scaling existing, proven retail programs in addition to the creation of bespoke activities. Work in close collaboration both with WW and Regional Teams on the delivery of the program and measurement/ reporting of activities (such as category segmentation, merchandisers, RSP training, POS materials, incentives etc) to determine ROI. Management of program budget to optimize return between centralized & regional spend on assets, incentives etc.
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Consumer Channels Marketing Manager, EmeaIntel Corporation Nov 2009 - Dec 2010Responsible for all go-to-market activities for Telecom Service Provider Channel across Europe, Middle East & Africa including budget management, sales forecasting, campaign strategy, channel development etc.
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Co-Marketing ManagerIntel Corporation Sep 2008 - Oct 2009Responsible for identifying, developing and managing joint marketing opportunities with the IT eco-system focussing on OEMs, ISVs, ITOs and Channel Distribution partners.
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Marketing Manager -Customer Experience Design & TrialsVodafone Ltd Aug 2007 - Jul 2008Senior position with responsibility for managing & developing a team of 4 direct reports collaborating with product teams to define & validate the end-to-end customer experience of Enterprise products prior to & post launch with a remit to drive out support costs so that business case margins can be realised. -
Product Manager - Small Business It SupportVodafone Ltd Dec 2006 - Aug 2007Based within Enterprise Managed Services marketing team with complete responsibility for integrated IT and telecoms support services for small business customers, managing associated revenues & costs (full P&L control with revenue projected to be in the region of £52m NPV over 5 years).
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Brand Differentiation & Service Proposition ManagerVodafone Ltd Aug 2005 - Dec 2006Responsibility for defining customer experience vision & measurement including support model for entire Enterprise customer base, implementing an agenda for change through influencing key stakeholders & representing marketing in key strategic change programmes such as billing, CRM & eCare.
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Service & Brand Marketing ManagerVodafone Ltd Dec 2004 - Aug 2005Responsibility for establishing and championing SME & Corporate customer needs across the organisation, ensuring needs & wants are reflected in the delivery of all aspects of the customer experience across product, propositions, CRM, channel marketing, sales etc.
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Channel Marketing Manager, IndirectVodafone Ltd Feb 2003 - Dec 2004Managing 42 key independent channel partners -representing 350,000 business customers (30% of base)- defining performance targets (connections, ARPU and churn) and driving them to deliver the quantity and quality of connections required whilst simultaneously managing their existing bases.
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Marketing Communications Manager, BusinessVodafone Ltd Oct 1999 - Feb 2003Sole responsibility for the definition & production of BTL communications to business customers through all channels -including via Retail stores and comms to channel partners themselves- including product literature, Direct Mail, electronic and static POS, multimedia presentations, events, sales aids etc.
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Account ManagerIn Press Pr Ltd Nov 1996 - Oct 1999A full service B2B marketing, design and PR agency with a predominantly scientific & technical client base, acting as Account Manager for literature, DM, advertising, media buying and exhibition work in addition to specific responsibility for driving the development of website business.
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Technical SpecialistHichrom Ltd Sep 1992 - Nov 1996Based within a HPLC manufacturing company serving the analytical laboratory market, dealing with customer technical queries, handling marketing and promotion activities including training & presentations both internally & at customer sites.
Tyron Fussell Skills
Tyron Fussell Education Details
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Chemistry
Frequently Asked Questions about Tyron Fussell
What company does Tyron Fussell work for?
Tyron Fussell works for Mavenb2b
What is Tyron Fussell's role at the current company?
Tyron Fussell's current role is Go to Market Director and Co-Founder.
What is Tyron Fussell's email address?
Tyron Fussell's email address is tn****@****ail.com
What is Tyron Fussell's direct phone number?
Tyron Fussell's direct phone number is (408)-765*****
What schools did Tyron Fussell attend?
Tyron Fussell attended University Of Nottingham.
What skills is Tyron Fussell known for?
Tyron Fussell has skills like Partner Management, Channel, Customer Experience, Project Management, Business Planning, Budgets, Event Management, Performance Improvement, Concept Development, Result Oriented, Segmentation, Strategy.
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