Tyron Fussell Email & Phone Number

Newbury, GB

Swindon, England, United Kingdom

M4 Corridor, UK

Managing Intel's multi million dollar Retail Partner marketing investments for the Europe, Middle East and Africa geography. Identifying key collaborative opportunities to extend Intel's brand presence and preference with shoppers at all points of the buyer journey. Influencing internal and external stakeholders to align with Intel's strategy and objectives

M4 Corridor, UK

Responsible for the development of a strategy and plan to recruit, engage and derive enhanced revenue from primary Retail partners in growth markets scaling existing, proven retail programs in addition to the creation of bespoke activities. Work in close collaboration both with WW and Regional Teams on the delivery of the program and measurement/ reporting.

Responsible for all go-to-market activities for Telecom Service Provider Channel across Europe, Middle East & Africa including budget management, sales forecasting, campaign strategy, channel development etc.

Responsible for identifying, developing and managing joint marketing opportunities with the IT eco-system focussing on OEMs, ISVs, ITOs and Channel Distribution partners.

Senior position with responsibility for managing & developing a team of 4 direct reports collaborating with product teams to define & validate the end-to-end customer experience of Enterprise products prior to & post launch with a remit to drive out support costs so that business case margins can be realised.

Based within Enterprise Managed Services marketing team with complete responsibility for integrated IT and telecoms support services for small business customers, managing associated revenues & costs (full P&L control with revenue projected to be in the region of £52m NPV over 5 years).

Responsibility for defining customer experience vision & measurement including support model for entire Enterprise customer base, implementing an agenda for change through influencing key stakeholders & representing marketing in key strategic change programmes such as billing, CRM & eCare.

Responsibility for establishing and championing SME & Corporate customer needs across the organisation, ensuring needs & wants are reflected in the delivery of all aspects of the customer experience across product, propositions, CRM, channel marketing, sales etc.

Managing 42 key independent channel partners -representing 350,000 business customers (30% of base)- defining performance targets (connections, ARPU and churn) and driving them to deliver the quantity and quality of connections required whilst simultaneously managing their existing bases.

Sole responsibility for the definition & production of BTL communications to business customers through all channels -including via Retail stores and comms to channel partners themselves- including product literature, Direct Mail, electronic and static POS, multimedia presentations, events, sales aids etc.

A full service B2B marketing, design and PR agency with a predominantly scientific & technical client base, acting as Account Manager for literature, DM, advertising, media buying and exhibition work in addition to specific responsibility for driving the development of website business.

Based within a HPLC manufacturing company serving the analytical laboratory market, dealing with customer technical queries, handling marketing and promotion activities including training & presentations both internally & at customer sites.