Ty Root Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

Dorval, Quebec, Ca

Compete.gg was a premier esports tournament platform, leveraging a unique honor dispute system and AI to streamline and improve the tournament process for competitive gamers.➥Accountable for leading a 5-member team to drive the full cycle product design, development, and marketing process for a high-growth startup specialized in the creation and management of online global esports tournaments.

Austin, Tx, Us

Recruited and managed 5-16 creative/technical direct reports (including Head of Engineering, Director of Production, Designers, Developers, Project Managers, and contracted staff) to drive all aspects of production and delivery operations related to immersive/social, XR, web, video, and software projects.➥ Steered end-to-end creative projects worth up to $2MM, overseeing concept development, strategic planning, project scoping, contract management, vendor oversight, and budget management.➥ Catalyzed YoY revenue growth through mobile applications and immersive websites, enhancing clients' marketing efforts and product visibility.➥ Helped create/establish the Subvrsive Media Studio, a hub specializing in creating social media branded experiences across TikTok, Snapchat, and Instagram, for brands and influencers.➥ Collaboratively built an agile, self-directed team alongside the CEO and CFO, successfully securing over $4MM in funding within the first two years.➥ Identified client marketing requirements, defined business needs, established brand priorities, and crafted immersive solution strategies to fulfill these objectives.➥ Fostered partnerships with Heads of Engineering, Strategy and Growth, and Creative to establish cohesive strategies related to project scoping, technical feasibility, design philosophy, and value proposition.

San Francisco, Ca, Us

Responsible for managing all aspects of day-to-day production & content operations including VOD, live streaming, and channel operations, delivering tech/gaming related video content encompassing news, live streams, event coverage, and brand content for subsidiary publications (GameSpot, Giant Bomb, CNET). Some of my key contributions include:➥ Led a team of 12 Producers, Editors, and on-screen talent; ensured alignment with established brand/design standards (tone, voice, and visuals).➥ Maintained productive relationships with a network of third-party advertisers/sponsors to manage 10-20 campaigns annually.➥ Ensured fulfillment on marketing spend of up to $2MM per project. ➥ Expanded CBSi’s reach and digital footprint via strategic partnerships, sponsorships, and brand and social integrations.➥ Scaled YouTube subscribers from 1M to 4M+.➥ Rebuilt the team to coincide with a comprehensive overhaul of the Video Department; established a trust-based and collaborative team culture while recruiting top-tier talent to replace exited staff.➥ Drove the development of CBS Interactive's new video player which increased Gamespot.com’s video traffic by 15%.

As Senior Product Marketing Manager, I was tasked with developing a product marketing strategy to promote a PC video game in the final stages of development (Loadout). I negotiated partnerships with major hardware manufacturers, including Alienware, AMD, Razer, and NVIDIA. And I also drove the development of promotional materials, including gameplay clips and trailers to drive brand awareness. Some of my additional contributions include:➥ Designed a GTM strategy to facilitate a successful product launch with sales of over $10MM in 1 year.➥ Launched a marketing strategy encompassing influencer marketing campaigns, in-game events, and a demonstration program to maintain growth momentum.➥ Delivered a 25% increase in brand awareness, a 15% increase in positive brand sentiment via YouTube partners, a 25% increase in Steam Early Access sales, and a 30% increase in player engagement.

Los Angeles, Us

Managed IGN’s overall video content & product strategy, and created an award-winning daily news show called ‘The Daily Fix’ with over 6 million monthly viewers and an average of $750K in monthly ad revenue.➥Oversaw content production and coverage of global gaming events including Electronic Entertainment Expo (E3), Tokyo Game Show, Gamescom, Consumer Electronics Show (CES), and ComicCon.➥ Executed multimillion-dollar collaborations with sponsors and studios including Sprint, Ford, and Universal Studios that saw the production of video series, ad campaigns, and live event coverage.➥ Produced 30+ video projects over the course of employment in partnership with Sales and Marketing, generating millions of dollars in sponsor ad revenue.➥ Launched and grew IGN's YouTube footprint by starting the company's core YouTube Channel, and helped facilitate the growth of other IGN ventures in eSports (IPL), Social Video (Snap / FB), and custom endemic / non-endemic video content.

Certificate, Data Analytics / Product Development (2020)

Bachelor Of Arts - Ba, Digital Media

Certificate, Digital Product Design (2016)

Computer Science & Journalism