Ty Shay

Ty Shay Email and Phone Number

Independent Board Member @ GTCR LLC
California, United States
Ty Shay's Location
San Francisco Bay Area, United States, United States
Ty Shay's Contact Details
About Ty Shay

• Transformational, P&L-focused executive who consistently over-delivers on revenue and growth goals enabling four disparate companies to successful exits totaling over $5B.• Inspirational leader who builds high performance cultures, recruits world-class teams and architects efficient systems that scale globally (budgets >$300MM and teams >400 people). • Highly-adaptable GM who has bootstrapped and raised venture capital as a Founder/CEO, grown PE-backed companies to liquidity events and served as a public company CMO of a marketing-driven consumer business with >5MM subscribers.• Inventor of Performance Storytelling, a proprietary playbook for efficiently growing businesses by combining the best of brand and performance marketing. This award-winning system was developed, codified and optimized through unique career experiences spanning brand marketing (P&G and Clorox), performance marketing (LifeLock, Hotwire and Esurance), growth hacking (grew a start-up from 0 to 12 million users with $0 marketing) and finance and accounting (investment banking analyst / passed the CPA on first attempt).

Ty Shay's Current Company Details
GTCR LLC

Gtcr Llc

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Independent Board Member
California, United States
Ty Shay Work Experience Details
  • Gtcr Llc
    Independent Board Member
    Gtcr Llc
    California, United States
    View
  • Self-Employed
    Growth Advisor And Angel Investor
    Self-Employed Jan 2012 - Present
    Advise teams on how to grow faster and more efficiently. I selectively angel invest in great entrepeneurs.
  • Gtcr Llc
    Independent Board Member
    Gtcr Llc Jun 2023 - Present
    Chicago, Il, Us
    View
  • Shutterfly
    Chief Growth And Marketing Officer
    Shutterfly 2022 - Aug 2023
    San Jose, Ca, Us
    View
  • Manscaped
    Chief Growth Officer
    Manscaped 2021 - 2022
    San Diego, California, Us
    Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED™ is the leading men’s lifestyle consumer brand and male grooming category creator trusted by over two million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories that are intelligently designed to introduce and elevate a whole new self-care routine for men. MANSCAPED offers a one-stop-shop at manscaped.com and direct-to-consumer shipping in more than 30 countries spanning the United States, Canada, Australia, New Zealand, the United Kingdom, the European Union, Norway, Switzerland, Singapore, and South Africa. Select products and unique bundles can also be found on Amazon with Prime and pickup options available. Retail placement includes Target, Best Buy, and Macy’s stores throughout the U.S. and Hairhouse locations in Australia. For more information, visit the website or follow on Facebook, Instagram, Twitter, TikTok, YouTube, and Triller.
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  • Thekey
    President And Head Of Growth
    Thekey 2019 - 2021
    Delray Beach, Florida, Us
    President and Head of Growth for America's largest and fastest growing premium Home Care Provider with nearly 10,000 employees over more than 40 states. We have helped more than 100,000 families nationwide.Lead all Go To Market functions including: Product (Services and Digital), CX (Client and Care Giver), Sales, Marketing (Consumer and B2B) and Data/ Analytics. Innovating our brand, product and service offering at TheKey.com.
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  • Ad Council
    Board Of Directors
    Ad Council Oct 2016 - May 2019
    New York, Ny, Us
    Elected to the Board of Directors in 2016. The Ad Council has a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives.
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  • Symantec
    Global Cmo Norton Lifelock (Currently Nasdaq: Nlok)
    Symantec 2017 - 2019
    San Jose, California, Us
    After the $2.3B acquisition of LifeLock, recruited by Symantec CEO to lead Global Marketing for the newly-formed Norton LifeLock business which included $2.4B in revenue, 50MM subscribers across 32 countries and a marketing budget >$300MM. Led the Norton + LifeLock brand and product integration strategy which culminated in the launch of integrated bundles and Norton 360 with LifeLock.The newly combined marketing department beat their Y18 plan by >40% while also under-spending on customer acquisition targets by 22%. This included significantly over-delivering against the LifeLock Acquisition business case and YOY new customer growth on the Norton business for the first time in several years.
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  • Lifelock
    Chief Marketing Officer (Nyse: Lock Acquired By Symantec For $2.3B)
    Lifelock 2015 - 2019
    Tempe, Arizona, Us
    [NYSE company (LOCK) sold to Symantec (NASDAQ:SYMC) for $2.3B in February 2017]Recruited to this public company CMO role to turnaround decelerating subscriber growth and increasing customer acquisition costs. Integrated the B2C and B2B marketing organizations and implemented Performance Storytelling playbook (including building a marketing analytics and data science function, a comprehensive consumer segmentation to develop a new strategic positioning) to optimize a $230+ million plus marketing budget. This transformation re-ignited the company's growth while simultaneously lowering customer acquisition costs. Key member of management team that led a Goldman Sachs sale process that resulted in multiple offers and an acquisition by Symantec for $2.3B.
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  • Squaretrade
    Global Cmo & Head Of Operations And Customer Experience (Acquired By Allstate For $1B))
    Squaretrade Jan 2012 - Mar 2015
    Brisbane, California, Us
    [Bain Capital company sold to Allstate for $1.4B in 2017]Recruited as the company’s first CMO after Bain Capital invested $238M into this customer-centric warranty company. Built a world-class team, re-branded the company and re-architected B2B2C and B2C demand generation. Grew annual revenues from $80MM to over $300MM over three years via a combination of winning multi-million, multi-year RFP’s and driving down direct customer acquisition costs by over 80%. Led a team of >400 worldwide which included B2B and B2C marketing, operations and an award-winning customer service team. SquareTrade was acquired by Allstate for $1.4B.
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  • Faniq
    Founder & Ceo (Acquired By Datran Media)
    Faniq 2006 - 2011
    [VantagePoint Capital Partners funded company sold to Datran Media (dba PulsePoint Media) in 2012]In 2005 I had an idea for a sports social network which we built into one of the largest sports communities in the world. Bootstrapped the initial project, recruited a team and led all UX, product, engineering and marketing. Raised $6MM in capital from top tier venture and angel investors. Without any marketing budget, learned “growth hacking” to attract over 12MM users with $0 marketing spend. Led a sale process that resulted in two offers and eventual sale to PulsePoint Media.
  • Hotwire
    Chief Marketing Officer (Acquired By Expedia/Iac For $660Mm)
    Hotwire 2000 - 2005
    [Texas Pacific Group company sold to IAC/ Expedia for $660MM in 2003]Joined a stealth company called Purple Demon which we branded and launched as Hotwire. Developed the marketing strategy/plans that built a profitable top five online travel agency with annual gross bookings of over $750MM. Developed a “test, measure, optimize” strategy to a $150MM cumulative marketing investment that consistently beat new user growth and CAC targets. Recruited, managed and developed a high-performance marketing organization. Key member of management team that sold Hotwire to IAC/Expedia for >$660 million.
  • Esurance
    Head Of Customer Acquisition And Database Marketing (Acquired By Allstate For $1B)
    Esurance 1999 - 2000
    San Francisco, Ca, Us
    [Redpoint/Trinity Ventures company sold to AllState Corporation for $1B in 2011]Joined a stealth company, Sierra Holdings Corp., which we branded and launched as Esurance. Developed the initial brand, strategic positioning and the launch marketing plan while leading customer acquisition and database marketing. Drove down CAC by 60% over six months by optimizing TV, online and database marketing programs. Esurance was later sold to Allstate for $1B.
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  • The Clorox Company
    Brand Management
    The Clorox Company 1997 - 1999
    Oakland, Ca, Us
    Re-Launched Tilex Brand. Launched new products and advertising for Armor All. Recommended acquisition of STP to senior management and helped integrate the brand once the transaction was complete. Developed first Clorox advertising for STP. Won a company wide marketing award (best promotion).
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  • Procter And Gamble
    Brand Management
    Procter And Gamble 1996 - 1996
    Cincinnati, Ohio, Us
    View

Ty Shay Skills

Marketing Start Ups Strategic Partnerships Marketing Strategy Product Management Analytics Online Marketing Product Marketing Digital Marketing Customer Acquisition Cross Functional Team Leadership Brand Development Direct Marketing Customer Experience Public Relations Email Marketing Mobile Marketing Organizational Leadership Strategic Brand Positioning Database Marketing Brand Awareness Mergers And Acquisitions Financial Analysis E Commerce Market Research Customer Lifecycle Management Customer Experience Transformation Mobile Applications Affiliate Marketing Monetization Agile Methodologies Landing Page Optimization Scrum Agile Project Management Keyword Advertising Online Acquisition Organic Search A/b Testing Marketing Roi Brand Equity Sports Marketing E Commerce Consulting E Mail Management Customer Interaction Management Product Strategy Operations Management Customer Service Call Centers Adjudication Mobile Advertising Customer Advocacy Customer Retention Financial Services Cybersecurity Business Development Product Development Customer Relationship Management Strategy Finance Go To Market Strategy Social Media Marketing Sales Business Strategy Strategic Planning Consulting Investment Banking Private Equity Accounting Corporate Finance Microsoft Excel Management Public Speaking Coaching Mentoring Fintech Leadership

Ty Shay Education Details

  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Artificial Intelligence (Ai)
  • Stanford University Graduate School Of Business
    Stanford University Graduate School Of Business
    Mba
  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Accounting

Frequently Asked Questions about Ty Shay

What company does Ty Shay work for?

Ty Shay works for Gtcr Llc

What is Ty Shay's role at the current company?

Ty Shay's current role is Independent Board Member.

What is Ty Shay's email address?

Ty Shay's email address is ty****@****ped.com

What is Ty Shay's direct phone number?

Ty Shay's direct phone number is +148045*****

What schools did Ty Shay attend?

Ty Shay attended Stanford University Graduate School Of Business, Stanford University Graduate School Of Business, University Of Illinois Urbana-Champaign.

What skills is Ty Shay known for?

Ty Shay has skills like Marketing, Start Ups, Strategic Partnerships, Marketing Strategy, Product Management, Analytics, Online Marketing, Product Marketing, Digital Marketing, Customer Acquisition, Cross Functional Team Leadership, Brand Development.

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