Tyrone Smith, Cd Email & Phone Number

Montreal, QC, CA

Montreal, Quebec, Canada

Since 2013, Captain Smith has served part-time with The Black Watch (Royal Highland Regiment of Canada), taking on various roles such as Recruiting Officer, Unit Public Affairs Representative (UPAR), and Platoon Commander. Notably, he commanded a platoon during three domestic operations, including Op LENTUS during the Quebec floods in 2017 and 2019, and Op.

Montreal, Quebec, Canada

• Owned the strategy and execution of the entire marketing function, from end-to-end solutions, goal setting, and budget management through to a variety of special initiatives
• Motivated and managed a team responsible for elevating several key accounts to resounding success
• Created a global ambassador program and leveraged affiliates and influencers to gain traction for followers, fundraising, and subscriptions for a highlighted account, with a total of $1MM in net new revenue following.
• Drove testing and acquisition strategies while partnering with brand managers across all robust paid and organic growth efforts
• Executed large-scale brand shoots with a focus on professional and engaging content
• Built, nurtured and led a team of digital experts while developing sales-based marketing strategies to drive significant growth across eComm, Amazon, Indigogo, and Kickstarter

St-Bruno-de-Montarville, Quebec, Canada

Montreal, Canada Area

• Managed full-funnel approaches and digital advertising strategies for both campaign and project-based contracts
• Led strategic planning sessions on social media marketing techniques, including organic content planning, paid media, and analytics
• Led the onboarding of new clients and build proposals for new business opportunities
• Managed all aspects of creative campaign planning and media buys, including content generation, production, and deployment

Montreal, Canada Area

• Developed innovative creative digital campaigns for product launches, audience acquisition, and promotion through Facebook and Instagram Audience Networks
• Significantly drove online site traffic through new display ads, custom audiences, integrated pixels, paid search, SEO, and PPC
• Led regional partners in web development best practices to achieve global brand marketing and sales goals based on aggressive KPIs for ultimate ROI
• Established new social media best practices based on lead and goal generation and engaging community management
• Vastly improved the usability, design, content, and conversion of the corporate website
• Evaluated new technologies and demonstrated leadership in the area of digital marketing strategy

Montreal, Canada

• Led the comprehensive development of Concordia’s first large-scale online giving platform
• Managed the development of the University’s web-based Event Registration Application
• Executed new strategies in event management, including e-ticketing and real-time check-in services using mobile devices
• Planned and deployed new peer-to-peer fundraising platforms for faculty and staff giving
• Oversaw the deployment of iPhone and iPad for business use (Integrated MDM platform)

Montreal, Canada Area

• Recruiting and managing upwards of 25 freelance writers
• Developed strategic roadmaps for an evolving web platform to meet the needs of the changing digital environment
• Established operational sustainability

Montreal, Quebec, Canada

• Updated and maintained corporate web portfolios and assisted in web merchandising
• Designed and created various promotional print materials, including ads, brochures, and business cards
• Provided artwork for motivational campaigns placed in corporate offices across the country

Ba, Concentrations In Marketing And Management Information Systems

Professional Diploma, Graphic Design, Web Design/Development