Tyson Heesacker Email & Phone Number

Sidney, NE

Sidney, NE

Leverage and explore client data to deliver data solutions, business intelligence reporting, and business analytics to provide clients with valuable insights from their data to make more informed business decisions.

Sidney, NE

• In this role within the Data Sciences department, I provide strategic value to Omni Channel marketing and maximize revenue via customer data enhancement, ensuring cleanliness and accuracy of data. I implement large.
• Built robust demographic data model that allowed for seamless transitions from different data sources, ultimately making it easier for personnel to use this information.
• Extended life of existing CRM system 9 years by purging 20M+ customer records with low value.
• Led continuous improvement efforts through evaluation and reduction of process waste by automating customer hygiene processes to reduce time from hours to just minutes.
• Developed first-of-its-kind data guide to ensure data integrity and make it easier for staff to access and utilize relevant data as needed. This also kept users informed of any changes to data.
• Created sophisticated processes that captured 10% more customer merges.

Sidney, NE

• I managed key customer data used for marketing, ensuring the accuracy and quality of information.Here are a few of my significant accomplishments:
• Automated 50+ recurring audits to optimize time requirements from manual processes and provide critical detail on results, allowing for reallocation of hours equivalent to ½ of one FTE.
• Customized processes to suit individualized personnel needs; trained staff on use.
• Conducted audits on data received from outside companies, identifying discrepancies and mitigating errors based on incorrect information.
• Trained and mentored new team members on SQL, SAS, EDW and source system structures, allowing them to make immediate contributions to company.
• Productionalized programs to update commonly used customer data attributes by taking flat files and turning them into usable data in the warehouse.

Sidney, NE

• As a data management analyst, I sought to increase efficiency of data processing, reduce errors, and make it easier for personnel to access data essential to their roles.
• Developed innovative processes to merge additional 850K customers into company’s house file.
• Created standardized reports using Teradata SQL, SAS, Excel (Pivot Tables & VLOOKUP).

Sidney, NE

• In this role, I executed programs/procedures to generate reporting and data files for marketing purposes and completed necessary data transfers.Key accomplishments include:
• Increased efficiency and reduced time necessary to process data.
• Ensured data quality and alignment by performing cross validation.

Sidney, NE

• I analyzed/built reports on in-store product inventory and labor allocation utilized across all company levels, utilizing Crystal Reports and Microsoft Excel. Significant contributions:
• Assisted in determining proper retail staffing levels by department, time of day, traffic, sales per square foot, and other pertinent metrics.
• Provided increased visibility into current product availability utilized to determine proper back room inventory based on daily sales, product volume, and distribution center availability.

Sidney, NE

Greeley, CO