Develop and execute complete strategic marketing programs for organizations that are refocusing their marketing and communications efforts utilizing omni-channel targeted marketing tactics to communicate more relevant information to the right recipient at the right time using the right channel.Areas of solution expertise in strategic consultation, web site development, mobile optimization, sites, E-commerce, short message service, multi-media message service, quick reference codes, electronic mail, automated telephony, data processing, data hygiene, data analytics, consumer driven content development, process improvement, search engine marketing, blogging, social media, creative design, internet hosting service, custom e-commerce applications, marketing automation, inbound / outbound marketing strategy, traditional media deployment, and customer relationship management,

Responsible for facilitating growth, sales, and marketing strategy along with revenue generation, and consistency in brand message and content distribution across Apollo Flow Controls' North America family of businesses through a team of highly talented marketing professionals. Oversee and lead a team of Product Managers to drive the sales and profitability of assigned product lines. Proactively plan, organize, and manage assigned products from conceptual stages throughout the product life cycle to meet sales, financial and growth objectives and to optimally allocate "Apollo" resources. Guide and lead the Piping Design Services and New Product Development business units to facilitate new growth revenue streams.Execute business excellence initiatives across our organizational departments including ERP pricing, CRM sales and service, PIM master data assimilation and organization, while utilizing agile methodology to accelerate speed to complete and functional implementation.

Consult, create, develop and sell strategic marketing plans for organizations that are refocusing their marketing and communications efforts utilizing multichannel one 2 one marketing tactics to communicate more relevant information to end users. Areas of solution expertise in strategic consultation, web site development, personal/general uniform resource locator (URL), E-commerce, short message service, multi-media message service, mobile optimized web sites, quick reference codes, electronic mail, automated telephony, data processing, blogging, social media, creative design, internet hosting service, custom e-commerce applications, web-to-print solutions, customer relationship management, and reporting of 360 view.

Created start-up multimedia publishing company from 0 capital to gross revenue of over $550,000 in 24 months. Operated every aspect of 3 operating channels for all new business development, promotional marketing, account acquisition, P&L, and employee daily activities. Integrated digital printing business to maximize client development producing over $36,000 in new revenue channel.Launched New Home Magazine and generated over $500,000 in gross sales within 24 monthsDeveloped first-of-its-kind prospect progression program for clientele dramatically decreasing costs and improving closing ratiosDeveloped client marketing plan and affiliated collateral dramatically increasing market visibilityLaunched Motorcycle Magazine and generated over $180,000 in gross sales revenue in first 6 monthsOperated at 65% profit margin within second year of operationMaintained 90% market saturation and still grew by 3.5% quarterly Established print, digital, and ancillary revenue generating streams within plan across 3 product lines.Oversaw all collection activity with less than 2% annual write-offs for first 4 yearsSustained contractual growth in downturned economy with new account acquisitionsIncreased circulation and exposure of Association monthly publication increasing revenue by 300% and respective EBITDA growthNegotiated paper purchases on behalf of print vendors to maximize profitabilityDirected and developed all aspects of start-up multimedia publishing company. Launched 3 consecutive multimedia magazines in 3 separate geographic markets within 6 months, achieving 100% organic growth in each market. Responsible for all business development, product launch, design and implementation of each vertical within company. Recruited, hired and trained 3 magazine publishers and 2 account executivesManaged call center staff of 3 to generate sales leads in each market launch with 23% appointment ratiosAnalyze all P&L activity to consistently reach profitability goals.

Turned failing publication title that was operating in the red for over 12 months into only profitable title within vertical enjoying 38% margins and consistent growth. Implemented strategic horizontal growth plan across other titles within vertical turning the division into profitable corporate entity. Established corporate "Super Star" training program integrating successful practices increasing the division employee retention by 32% and increasing EBITDA growth in 12 of the 17 titles within vertical. Ranked first in horizontal revenue growth and retention out of 17 magazine titles every yearStreamlined office expenditures by cutting cost by 8% resulting in 38% profitability marginsDoubled revenue from $32,000 quarterly in sales to $84,000.00 in first 8 monthsIncreased page count by 78% while increasing revenue margins to 42% per pageIncreased overall market share from 40% to average of 86%Led Publication through frequency change from quarterly to bi-monthly with 13% sales increaseReduced printing expenditures by 12% in first 12 months Ranked number 1 in vertical division for growth and quarterly sales for entire 3 years of employmentMaintained 100% rate card and contract integrityIncreased market distribution outlets by 18% without increasing costsLaunched initial web media value add with a 45% revenue increase to total quarterly salesOversaw all collection activities with less than 3% annual write offsDesigned and launched 5 day corporate Account Executive and Publisher training program as a new directive for corporate office.Organized corporate training of 25 to 35 new / existing Account Executives and Publishers quarterlyDeveloped all material for pre-training assessment and "Super Star Training Week"

Increased underperforming branch location total gross revenue and client retention resulting in increased branch location ranking to top 5 of 165. Implemented consultative sales training program to increase account acquisition by 65% in competitive sale arena. Streamlined branch database sales tools to target client accounts with highest level of purchase opportunities that was later utilized across entire sales division of the company. Oversaw 32 professional sales people across 3 State mid-west regionDoubled sales revenue in six months from 1.6M to 3.9M through new account acquisitionsRecruited, hired, and trained successful sales team with less than 15% turn over