Tyson Vu Email & Phone Number

San Jose, California, Us

Manage partner programs to drive the design, development, and delivery of training and enablement for channel partners and sales force.• Lead channel sales enablement initiatives for specific go-to-market campaigns – define enablement objectives, create internal and partner enablement plans, execute, and assess the effectiveness of those plans.• Work cross-functionally with Sales Enablement, Channel Sales, Channel Marketing and Product Marketing to ensure that new content and tools align with the channel business objectives and relevancy to channel sales roles and responsibilities• Work closely with various teams such as Product and Solution Marketing (PSM) to identify and create customer use cases/sales plays and enable partner reps to have consistent, effective and engaging sales conversations with prospects and customers at each stage of the sales cycle.• Manage Marketing Development Funds (MDF) and Sales incentives partner programs, newsletters, and content portals (partner portal, internal content portal, mobile app) to drive awareness and partner development• Lead planning and execution of partner training activities such as channel sales and technical webinars, workshops, sales and technical conferences, partner events, and roadshows.• Evaluate and engage with external vendors for creation of new messaging and tools such as playbooks, selling guides, whiteboards, etc.• Work with subject-matter-experts to create and institute channel sales–specific programs, promotions, offerings, enablement tools and training events. Manage partner and internal sales on-boarding, certifications for all partner specialization tracks, solutions.

Cupertino, California, Us

Managed sales and technical training projects and communication reaching tens of thousands of Apple certified trainers, partners, and end users to increased sales and field technical knowledge. •Managed projects and relationships with internal and external stakeholders, participate in planning, prioritization, and resource allocation activities within the Sales Training and Communications organization.•Worked collaboratively with cross functional project teams consisting of product managers, program managers, SMEs, instructional designers, editors, and creative media team to deliver impactful training solutions in a fast paced dynamic environment. •Provided internal consulting using quantitative and qualitative analysis to determine success of training programs, leading to actionable insight in course development and operational efficiencies worldwide•Managed in house application development project that delivers a variety of innovative training methods to a worldwide audience, resulting in increased sales and product knowledge.

Needham, Massachusetts, Us

Managed and delivered global custom research based consulting projects to assist technology and business services vendors with market analysis, entry, expansion, brand awareness, competitor assessment, and market modeling and segmentation. Managed projects valued up to $650K.• Managed client engagements, created proposals, managed budgets, performed project management, and delivered a variety of custom research studies including market models, segmentation, white papers, competitor positioning, brand awareness, return on investment, pricing, for companies such as IBM, Accenture, PwC, HP, Dell, Oracle, NetApp, Microsoft, CSC, Capgemini, SAP.• Managed custom research based project teams consisting of over 40 analysts worldwide covering a broad range of markets from Business Services to IT Services (Business Consulting, Business Process Outsourcing, IT Consulting, Systems Integration, Applications Management, Outsourcing, Hardware and Software, NCIS, and IT Education). • Developed procedures and guidelines to align large financial datasets covering 14 services markets and 79 vendors in NA, LA, WE, CEMEA, AP, and Japan. Performed a broad range of quantitative and qualitative analysis on global market and vendor data resulting in actionable insight for clients’ strategic planning.

Watertown, Ma, Us

Analyzed and evaluated potential acquisition targets valued up to $30 MM. Conducted broad range of quantitative and qualitative research to assess potential acquisition targets. Resulted in a recommended list of interactive marketing companies used by executive management for acquisition discussions and decisions. • Prospected and analyzed acquisition targets by working with executives from various targeted companies to determine if they meet the strategic and financial criteria for an acquisition.• Analyzed financial data and developed financial models to improve operational efficiencies used by executive management.• Collaborated with Executives, Strategy Team, Program Managers, and Design Services on development and implementation of a web data analytics business plan. Worked with outside research firm, Forrester Research, to determine business strategies.

San Jose, Ca, Us

Developed, managed and delivered large-scale sales and technical conferences held globally to more than 2000 sales reps, partners, engineers, and distributors, resulting in increased sales and field technical knowledge. Managed events in North America, Europe, and Asia Pacific, with budgets of over $100K per event.• Partnered with executive management, marketing, product groups, instructors, and vendors to develop and implement strategies for world wide training conferences and product marketing. • Managed projects with teams consisting of Program Managers, Marketing Managers, System Managers, and Web Team on development and implementation of creative, interactive, and customized web-based learning solutions used worldwide.

San Jose, Ca, Us

• Managed website, learning systems, and applications to support web-based learning, online assessment, and survey tools resulting in improved training and lower operational costs• Evaluated projects for financial feasibility and served as a project specialist on web-based learning media and systems.

Managed marketing campaign and promotional events for northern California that significantly increased product visibility and regional sales by 50%. Conducted market research and worked cross functionally to develop marketing strategies. Leveraged print media, television, and radio commercials.• Managed promotional events, trade shows, concerts and press releases to communicate and promote product offerings to customers. • Worked with cross-functional teams to develop marketing strategies targeting music retailers and consumers leading to increased sales and greater brand loyalty.• Conducted marketing research and sales analysis, resulting in higher customer awareness and more effective product positioning

Master Of Business Administration (M.B.A.), Product Management And Strategic Operations Management

Bachelor Of Science (B.S.), Business Administration, Marketing And International Business