Tyson White

Tyson White Email and Phone Number

President and Founder @ Salvation Brands
Eden, UT, US
Tyson White's Location
Eden, Utah, United States, United States
About Tyson White

Tyson has spent the past three decades building successful brands and products in the Outdoor, Action Sports and Fashion Industries. He’s been a successful Brand Creator, Creative Director, General Manager, Head Marketer and Vice President for brands such as Quiksilver, Diesel, Burton Snowboards, Rip Curl, Alpinestars, Nixon and Powerdot. Tyson has produced and managed dozens of corporate and strategic partnerships (including with Disney/Lucasfilms, Sony, Google and Adidas), and has been interviewed and had his work featured in Outside Magazine, GQ, Wired, Gear Patrol, National Geographic, Fast Company, High Snobiety, Hypebeast, and dozens of others. His work has won several awards and accolades, including from Vogue Magazine and National Geographic (Gear of the Year Award). Currently, Tyson is the founder and President of Salvation Brands, and co-owns/manages the brands within that umbrella. Salvation Brands is Ruby Mint™, The Brown Buffalo®, Bootcap® and SPC/LST™.

Tyson White's Current Company Details
Salvation Brands

Salvation Brands

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President and Founder
Eden, UT, US
Employees:
1
Tyson White Work Experience Details
  • Salvation Brands
    President And Founder
    Salvation Brands
    Eden, Ut, Us
  • Salvation Brands
    President / Founder
    Salvation Brands Nov 2021 - Present
    Launched in November of 2021, and headquartered in Costa Mesa, CA, Salvation Brands acts as a parent company for the brands: The Brand Buffalo®, Ruby Mint®, Bootcap®, and SPC/LST®.
  • The Brown Buffalo
    President / Co-Founder
    The Brown Buffalo Oct 2021 - Present
    Costa Mesa, Ca, Us
    Originally founded in 2005 as a design studio specializing in the bags and accessories category, The Brown Buffalo Design Studio became a major bag design source for a large number of major brands, including Nike, The North Face, Adidas and many more. In 2017, we launched our own bags and accessories brand and named it.. (you guessed it) The Brown Buffalo. At The Brown Buffalo®, we design and manufacture purpose built backpacks and accessories under our own brand name in Costa Mesa, California. We also continue to supply product design and manufacturing support to the World's Leading Brands, Military Personnel, Law Enforcement, First Responders, Tier 1 Athletes and Music Artists.
  • Ruby Mint Llc
    President / Co-Founder
    Ruby Mint Llc Oct 2023 - Present
    Laguna Beach, California, Us
    Originally Founded in 2014 in Laguna Beach, California, RUBY MINT™ is a premium beach towel and lifestyle brand. Created for the sun-worshiping individual with a penchant for style and sophistication, each season offers thoughtfully-designed, premium products with the aim to bring style and joy to outdoor living. Relaunched May 2024. RUBY MINT™ only uses premium quality OEKO-Tex Certified 100% Sustainable Cotton, and our products are produced in Limited Edition runs.
  • Bootcap, Llc
    Co-Founder / Coo
    Bootcap, Llc Apr 2020 - Present
    Bootcap™ is a revolutionary new product that is as smart as it is simple. Invented by a 25 year veteran in ski boot fitting and innovation and in development for more than a decade, Bootcap™ is a simple application for your ski boots that provides 20 degrees more warmth for up to 5 hours. Total game changer. Ski Longer and Stay Warmer with Bootcap™. www.bootcap.com
  • Monument Group
    Cmo / Creative Director / Managing Member
    Monument Group Sep 2017 - Present
    Brand Vision, Marketing, Business Development, Strategy and General Management for Monument Holdings, LLC. Acting CMO & Senior Manager for Powder Mountain, overseeing Marketing, Brand & Hospitality, F&B, & Retail.Monument is a 20,000 acre, private, members-only adventure club in Eden, Utah. In collaboration with Powder Mountain Ski Resort.
  • Powder Mountain
    C-Level Consultant
    Powder Mountain Oct 2023 - Jun 2024
    Eden, Ut, Us
    Provide support to the C-Level team, assistance in Business Development, Mentoring to the Senior Team, Managing and Overseeing various projects, including: Website Redesign, Hospitality Design, Integration with CRM (Hubspot), Retail Development, Partnerships, Brand Development.
  • Powder Mountain
    Cmo, Vp Retail & Hospitality (Interim/Acting)
    Powder Mountain May 2022 - Sep 2023
    Eden, Ut, Us
    Interim C-Level Management: Overseeing Marketing, Creative Direction, Hospitality, F&B, and Retail. Appointed by Board of Directors. Advisor to the GM. Led 3 different profit centers to achieve record-breaking numbers for the 2023 Ski Season. Opened a popular (Powder Mountain-owned) restaurant. Produced Powder Mountain's new, modern website (powdermountain.com). Led Retail to 218% growth.
  • Stopdigging Usa / Groundbreakers, Llc
    Co-Founder
    Stopdigging Usa / Groundbreakers, Llc Mar 2019 - Apr 2021
    Investor, Partner and Co-Founder.
  • Surf Industry Members Association (Sima)
    Advisory Board Member, Sima
    Surf Industry Members Association (Sima) Oct 2016 - Dec 2020
    SIMA Board Member (advisory), SIMA Humanitarian Fund Committee Member. Creator/Producer of the Float Collective.
  • Powerdot, Inc.
    General Manager, Investor, Board Advisor
    Powerdot, Inc. Aug 2017 - Feb 2019
    Carlsbad, Ca , Us
    Investor, Advisor and General Manager overseeing Operations, Product Manufacturing, International Distribution, Global Sales and Marketing. Played lead role in the raise of $5M in capital. Exited April 2021, upon the merger/acquisition to Therabody (Theragun®).
  • Nixon
    Global Vice President, Product & Business Development
    Nixon Oct 2012 - Jun 2017
    Carlsbad, California, Us
    Member of Nixon's executive team; oversaw all categories and aspects of Nixon, with focus on Product Innovation, Merchandising, Design, Sourcing, Development Operations and General Business Development. Driver of relationships and key stakeholder in business with major accounts, global partnerships, and licensing contracts (Google, Adidas, Disney, etc.). Executive Producer of Watches, Smart/Wearable products, Audio, Accessories, Apparel. Frequent interaction and accountability to/with Nixon Board of Directors.Producer of the Nixon Ultratide - the world's first real-time conditions surf watch; in partnership with Surfline.Produced and oversaw the creation and development of the Nixon Mission, the world's first action sports smart watch, featuring live surf and snow conditions, professional-level surf and snowboard activity tracking (via Trace), and an Androidwear operating system (Google).Led and produced Nixon's Regulus Project (best selling watch from 2017 to present), working closely with U.S. Special Operations and Navy SEAL R&D teams to develop watches and advanced products for the military.Led establishment of 5-year license partnership with Adidas for Adidas Watches (begins 2017)Led developmental, collaborative and licensing relationships with Fitbit, Motorola, Sony, GoPro, Trace, Acer, Pebble, Qualcomm, Broadcom, Google, Disney, Lucasfilms (Star Wars), and Adidas.Extensive list of artist and brand collaborations (fashion and action sports):Disney, Adidas, Vans, Star Wars, Pendleton, Clare V, Amuse Society, Kate Spade, Liberty London, Colette Paris, Taka Hayashi, Steven Harrington, Poler, Chocolate Skateboards, Grizzly, Primitive Skateboards, Etc.Extensive experience and relationships with major accounts:Nordstrom, Bloomingdales, Barneys, Pac Sun, Macys, Dillards, Buckle, Zumiez, Tillys, Lids, Best BuyCo-inventor on utility patents and dozens of design patents.Managed all IP & Licensing Contracts with legal counsel.
  • Alpinestars
    General Manager, Mens Clothing
    Alpinestars Nov 2009 - Oct 2012
    Asolo, Treviso, It
    Responsible for General Business Management, Merchandising, Design, Development, Sourcing, Production, Global Distributor Relations, and Brand/Licensing Partnerships. including: Red Bull, Ducati, ESPN/X-Games, Moto GP, Incipio, Young & Reckless, Rockstar Energy, Yamaha, Pro Circuit, Monster Energy, Honda, Aerial 7 and many others.Established and managed many licensing and distribution contracts, both domestic and international (Asia, South America, EMEA).Driver of relationships with Major accounts, including Pac Sun, Tilly's, Zumiez, the Buckle, Macy's, Dillards, Nordstrom, and Amazon.Developed and Launched Oscar by Alpinestars, a mens fashion technical collection rooted in the brand's 50 year heritage developing fashion-forward, award-winning technical products, inspired by the brand's "Oscar" win for a motorcycling boot in 1969.Strategic Partner to the owner/CEO.
  • Rip Curl
    Director Of Merchandising & Design / Creative Director, Mens Divisions
    Rip Curl 2006 - 2009
    Torquay, Victoria, Au
    Direction over Merchandising and Design, with indirect management over marketing, sales and production. Acted as Business Unit Director, with complete P&L responsibility. Served as Creative Director for all Mens products in USA. Served as Manager/Chairman of non-technical products. Managed the Wintersport Division, developed Bag/Luggage Collections. Hired by Global CEO. Played a lead role in the creation of Rip Curl's highly successful "Mirage" boardshort program/franchise.
  • Burton Snowboards
    Creative Director & Business Unit Director, Analog Clothing / Burton Basics
    Burton Snowboards 2002 - 2005
    Burlington, Vermont, Us
    Hired by Burton to launch and Develop Analog Clothing. Creative Direction, Business Management of the Analog Clothing brand. Implemented and Developed the Burton Basics Division, greatly increasing sales in the basics category (tees, printables, headwear, accessories). Played lead role in Analog growth - from $500k to $12M in 3 Years, and Burton Basics from $1m to $35M in 4 Years.
  • Diesel
    Marketing Director, Diesel (55Dsl)
    Diesel 2001 - 2002
    Breganze, Vi, It
    Managed all marketing staff, budgets. Directed and implemented all PR and advertising campaigns, working in conjunction with the Diesel marketing teams and advertising agencies. Managed and implemented global and regional marketing campaigns, business and action plans. Implemented and managed design and production of new website for the 55DSL brand. Management over Events and Team, signed professional athletes. Worked directly with Diesel executive management and company founder/owner.
  • Quiksilver
    Product Art Director / Creative Director Marketing
    Quiksilver 1995 - 2001
    Huntington Beach, California, Us
    Management and Art Direction for Printables Division. Founded the Product Art Department, servicing all art and branding needs for the major departments including Printables, Sportswear, Wetsuits, Watches, Eyewear, Youth. Expanded into marketing the become the Marketing Art Director, founded the Creative Department, Quiksilver's internal design agency which developed all branding direction, advertising campaigns, marketing materials and direction. Produced notable ad campaigns. Created and implemented (globally) the Quiksilver Saturn logo (1999, used globally through 2003). Founded the X70 brand of Quiksilver.

Tyson White Skills

Brand Development Creative Direction Apparel Merchandising Fashion Brand Management Product Development Marketing Marketing Strategy Sportswear Art Direction Retail Management Action Sports Trade Shows Sourcing Sales Footwear Fashion Design Advertising Business Development Graphic Design Team Leadership Logo Design Trend Product Design P&l Management Leadership Operational Planning Concept Development Executive Management Trend Analysis Production Purchasing Public Relations Wholesale Business Management Licensing Agreements Graphics Textiles Strategy Wearables Product Management Business Strategy Watches Bluetooth Android Development Corporate Partnerships Product Innovation Licensing

Frequently Asked Questions about Tyson White

What company does Tyson White work for?

Tyson White works for Salvation Brands

What is Tyson White's role at the current company?

Tyson White's current role is President and Founder.

What is Tyson White's email address?

Tyson White's email address is ty****@****alo.com

What is Tyson White's direct phone number?

Tyson White's direct phone number is +176094*****

What are some of Tyson White's interests?

Tyson White has interest in Children, Politics, Environment, Education, Poverty Alleviation, Human Rights, Animal Welfare, Health.

What skills is Tyson White known for?

Tyson White has skills like Brand Development, Creative Direction, Apparel, Merchandising, Fashion, Brand Management, Product Development, Marketing, Marketing Strategy, Sportswear, Art Direction, Retail.

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