Responsible for all sales priorities and initiatives within Canada and the United States. This includes leading all aspects of sales team development, related customer service, and coordination with operations to drive company revenue.• Deliver sales revenue as budgeted.• Manage a team of sales representatives.• Lead, mentor, and develop the sales team and their selling practices.• Develop a corporate sales strategy; watch trends; implement and report upon components of the strategy.• Analyze and report upon all wholesale, agency, and re-seller relationships; rationalize such relationships as part of the overall sales strategy; ensure all such relationships are appropriately documented and transacted; play the leading role in maintaining such relationships.• Participate in and help to lead a culture of customer service, trust, continuous improvement, safety, reliability, quality, accountability, and discipline. • Establish, monitor, measure, and report sales performance metrics; analyze and identify issues impacting performance and establish initiatives for continuous improvement to ensure the achievement of market share, new business development, customer, and employee satisfaction.

• Sells a broad range of high-end lawn and garden products to dealers including Ag dealers, moto sports and small engine repair within the Western Canada sales territory. • Transitioned from using a third-party distributor to a dealer network in Western Canada, acquiring new dealers and driving more business with existing dealers.• Help create Canada-specific sales and marketing programs from the ground-up and then use these campaigns to increase brand awareness and drive sales.• Promotes the “sell through” of dealer commitments through advertising, planning & implementation of group ad campaigns, and promoting individual dealer advertising and sound merchandising practices.• Recruits and develops business partnerships with dealers through creating and executing a sales and business development plan; analyzing market potential, creating prospect lists, cold-calling and using programs to sign new dealers on product lines.• Compiles, reviews and analyzes sales and marketing data to create budgets and forecasts, promote sales, determine dealer needs, volume potential and opportunities for growth in a strategic manner.

Scope: 88 Accounts | $23.9M Annual Sales Revenue• Worked directly with high profile corporate accounts including Mac’s, Loblaw’s, Esso and Petro Canada.• Managed a team of 5 sales employees covering recruitment, training, mentoring and performance management.• Acted as District Manager during transition periods, holidays or vacancy coverage.• Met and exceeded KPI’s set by head office and above all other sales territories.• Successfully executed on a multitude of best practice initiatives implemented in the region through development of new sales programs.• Selected as one of sixteen Trade Marketing Account Representatives from across Canada to represent their teams and present to the entire Senior Canadian Management team in the first-ever All Star Challenge.

• Successfully covered the position during employee leave, receiving a letter of accommodation for work completed by our Canadian management team.• Responsible for coordinating, developing and communicating Head Office driven projects, programs and cycle plans to the western Canada sales team.• Assisted in the development and facilitation of marketing plans specific to our region and lead the execution of these plans in western Canada.• Monitored Regional KPI’s by analyzing daily sales reports and identifying opportunities to improve overall regional performance.

Scope: 2 Sales Territories | 2 Regional Accounts | 134 Accounts | $45M Annual Sales Revenue• Managed two regional accounts in Red Deer – Express 24 and Central Alberta Co-op Association. • Piloted a test project that switched using a third-party wholesaler to dealer direct, resulting in an improved direct to stores sales model.• Tested new Narro website platform (in-house market analysis database), certifying accounts on the system to analyze market trends, measure competitor data, earning recognition for project success and the role out of the model nationally.• Assisted in the launch of direct to store sales delivery model in Canada taking over the management of account ordering process and the back-end of operation in the market place.• Trained accounts on in-house online ordering system to assist with proper inventory management which helped to reduce out of stocks in the market place.

• Negotiated a merchandising agreement with the Express 24 Chain after a ten-year absence in the organization, resulting in selection as one of three keynote speakers for a corporate regional meeting.• Acquired 100% of the available targeted accounts within Central Alberta exceeding company objectives.• Developed new products, merchandised, promoted products at store level and executed product launches.• Maintained responsibility for finding new marketing opportunities within territory and negotiated contracts for back wall space and other in-store promotions.• Managed a team of two merchandisers that helped complete the physical set up in store.