Tyson Brown Email and Phone Number

Leading product vision, strategy, and execution for Table view

• Led product vision, strategy, and execution of Calendly’s recruiting solutions—simplifying interview lifecycle scheduling• Grew free trial conversion by +47% and new user activation by +15% by delivering the redesigned global navigation and information architecture• Reversed NRR seasonal decline and improved small team activation rates thru revenue expansion improvements• Increased clients adoption by +80% with improved onboarding experiences

Invited by VP of Growth at Pendo (Nichole Mace) to speak at Pendo's annual user conference in Raleigh, NC – Pendomonium 2023 – on the topic of PLG principles that drive viral growth.

Shared my experience, learnings, and insights from time spent working on improving new user activation in a B2B product-led SaaS product.

Led cross-functional product-led growth team – driving on vision, strategy, and activation metrics for free trial and freemium growth funnels

• Led product-led growth team and strategy to increase product activation & engagement - driving unit growth and free/free trial conversion• Led team of associate product managers to define user problems, discover minimum viable solutions, ship to learn and iterate solutions that solve real problems for small businesses• Led cross-functional onboarding and self-service adoption initiatives to help new users try, buy, and onboard into the product• Co-manage product vision and product strategy to solve user problems more meaningfully

• Led the product, engineering, and marketing teams to launch Keap - solving small business problems for CRM organization, automated follow-up, appointment scheduling, email marketing, and payments• Managed product vision, product strategy, and development roadmaps for both Infusionsoft and Keap product lines• Led growth hacking team to launch company’s first free trial and develop a product on-boarding experience – increasing free trial conversion rate from 2.7% to 8% in first 12 months• Led user testing, rapid iteration, and launch of Keap’s appointment scheduling feature – producing one of the most used features of Keap• Actively leading JAVA development teams through SCRUM/Agile methodologies to solve user problems – prioritizing feature, defect, and tech debt backlog to ensure proper balance of value and sustainability• Won multiple department engineering hackathons by leading a vision, inspiring & motivating engineers, and building lightweight solutions that are production-ready and tested by users to solve real problems

• Led product discovery and user-prototype testing for Infusionsoft professional service products and Infusionsoft partner marketplace• Rapid prototype testing and user research to identify MVP for landing page feature• Presented product vision to over 5000 attendees at annual user conference

OVERVIEW• Led elite team of 12 professional services consultants in delivering value-added sales and marketing strategy, application implementation and training services to Infusionsoft customers (12 months)• Led delightful and tech savvy team of 50+ phone and chat team members in guiding customers thru various sales and marketing implementation inquiries (21 months)• Developed 60+ employees to improve performance leveraging MBTI, Situational Leadership, Lominger Competency Library, and change modeling toolsPROFESSIONAL SERVICES TEAM WINS• $1.6M in paid services revenue fulfillment• 132% revenue recognition to goal over 12 month period• Delivered services to customers to achieve 98.8% customer retentionCUSTOMER SUPPORT TEAM WINS• Drove team Net Promoter sentiment for phone support team (38 MTD to 80+ MTD) and chat support team (42 MTD to 65+ MTD)• Reduced customer wait times for both phone and chat teams to less than 2 minutes• Designed & implemented innovative hiring strategy to elevate hired talent

• Drove performance of sales and technical support teams via KPIs in NPS, role performance measurables, and ongoing development conversations• Developed 75+ employees to improve performance leveraging MBTI, Situational Leadership, Lominger Competency Library, and change modeling tools• Increased sales NPS to 90+ through Medallia analysis, strategy implementation, and team behavioral coaching• Analyzed specific negative customer feedback through NPS reporting to coach technician and sales behaviors and improve sales and technical support performance• Collaborated with peers and team to improve employee experience score by 253%• Organized and directed brand standards and preservation teams to consistentlymaintain global brand integrity through store deliverables and touch points • Ranked Top 3 Globally Most Improved NPS for Q3 - 2012

• Alumnus of innagural global 24-month immersion leadership training program• Deep-dive analytical problem solving of common global opportunities across sales,technical support, inventory, and business divisions of Apple retail• Led AZ/NM market teams in daily sales, technical support, and customerexperience performance through coaching and team development• Established AZ/NM market mentor program to train and develop mentors, drivemarket performance of company initiatives, and improve customer and employeeexperience scores• Trained management teams throughout AZ/NM market in more effectively leadingprominent Millennial-minded store populations

• Developed team to drive revenue results from bottom quartile to top quartile YTD to rank highest Black Friday sales revenue amongst 30 stores• Top 5 in revenue, exceeded quarterly sales goals, and maintained 86% NPS YTD• Trained and developed peers to consistently exceed performance goals

• Managed top 12 clientele accounts creating multi-faceted brand marketing deliverables - exceeding design and production standards while reducing costs• Developed media production team to enhance creative potential while delivering timely and cost efficient content• Maintained operational excellence of office technology and networking - including Apple professional hardware and software

• Produced 9 corporate communication videos of high-level managers for customer response intranet• Video lead in creating business update video that was seen by approximately 3000 people• Enhanced department video production process by instituting digital media library, drafting video policies documents, and instigating innovating production ideas•Collaborated with communication team regarding new best known methods for video production, equipment purchasing, and implementing new video technologies and processes