Website Management: Proficient in managing websites to ensure optimal performance, functionality, and user experience.QA/QC (Quality Assurance/Quality Control): Skilled in conducting thorough on-page and backend process evaluations to identify and rectify issues, ensuring high-quality deliverables.UI/UX Review: Capable of reviewing current and future website features and functionalities to enhance user interface and experience.Data Analysis: Experienced in analyzing site and customer data to provide valuable insights and recommendations for improvement.Product Merchandising: Proficient in strategizing and executing product merchandising initiatives to optimize sales and customer engagement.Marketing Rollouts: Skilled in planning and executing marketing campaigns and initiatives, including asset creation and rollout strategies.Process Auditing: Experienced in auditing internal and digital processes to identify inefficiencies and provide effective solutions for improvement.CRM Support: Capable of providing support for CRM systems, including sales and marketing functionalities, as per business requirements.

Launch and success of the private equity-backed eCommerce Division. Selling interior signage and brand-specific products to the world's largest Hotel and Architectural companies.Role and Responsibilities:• Pioneered the relaunch of the company's eCommerce division, achieving annual seven-figure sales, introducing 10k+ SKUs, and the sale of over 400k+ individual products.• Spearheaded all site-wide functionality projects, overseeing UI/UX strategy, A/B testing, and user journey optimizations. • Led 8 successful website projects, achieving a 38% growth in online sales through adept internal team management, budgeting, and continuous website QA/QC processes.• Fostered an agile multi-team mindset by introducing sprints and Kanban boards, leading to a 60% reduction in project deadlines.• Directed company-wide adoption and training for our internal CRM, eCommerce, and Analytics services, reducing the need for legacy processes by 40%.• Managed all online 3rd party services, including Google SEO/SEM, web dev services, and marketing, leading to a 23% unique visitor growth and a site conversion rate of 2.5%.• Orchestrated department-wide initiatives leveraging UX recording tools and automated marketing strategies. Achieving a 10% growth in sales and a notable 15% improvement in user retention rates.

Providing comprehensive go-to-market plans for small businesses and startups, encompassing branding, marketing, web development, and merchandising. In addition, I directly oversee all client-facing meetings, sales, contract negotiations, and deadlines.•Building custom websites for clients via Webflow with fully customizable HTML and CSS files. •Optimized and managed existing customer websites and eCommerce shops as needed.•Provided marketing and social media guidance and, at times, assisted in the startup and development of our client's social presence.•Designed full branding experiences from Logo creation, Brand Guides, Apparel Design, and Marketing Assets.•Oversaw all sales-related meetings, contractual agreements, and invoice management.

• Oversaw a project pipeline of 1,500+ national sales and marketing requests using JIRA project management services.• Worked on 18 product microsites and 350 new products, utilizing wireframing, prototyping, and CMS platform management.• Oversaw major digital healthcare publications that generated over $800k in yearly ad revenue with companies such as Cigna, Kaiser Permanente, and Humana Inc.• Assisted with organizing and creating design files and assets from 5 major acquisitions into our parent company’s brand standards.

At the Funky, I was thrown headfirst into the creative world and absorbed every second I could. I worked on weekly full-page and 1/3-page ads for Parks Reality to be run in the Nashville Scene. Making sure every ad was unique and 100% original was a must, and keeping on task to make each week's print deadline was a HUGE must too. During this time, I also helped create ads for Razor Magazine, Logo and branding explorations for Chef Gunn, custom unique marketing pieces for clients such as the Danberry's, Flexawn Inc., and Several custom sign pieces for Nashville's annual October Fest in Germantown. The Funky Umbrella had many clients, some small and some large, but I was taught to treat every person as if they were our only clients. Using this method, I could hop on several new and existing projects and apply my creative input to some features throughout the agency. I was very fortunate to be allowed to intern in a company with such a great culture and pure understanding of design, and openness to giving designers the freedom to try new things. Some other projects I was able to work on while interning was:-Logo Design-Ad Creation-Company Mocks-Screen Printing-Marketing Collateral-Editorial Content-Environmental Design-B2C Relations-Custom Web Marketing Collateral