▪ Develop messaging and product marketing content for Visa Acceptance Solutions In-person Accept and Digital Accept products and solutions, including use cases, presentations, videos, solutions collateral, website content, demos, and blogs▪ Collaborate with product management, sales, and marketing peers to develop product positioning and messaging that resonates with our target buyer personas▪ Drive the marketing efforts for In-person Accept and Digital Accept product launches, coordinating with stakeholders to create robust and timely release plans▪ Support our sales channels by enabling solution understanding, developing internal tools and external collateral

▪ Developed annual marketing plans for Microsoft Office Specialist (MOS), Microsoft Certified Educator (MCE), Intuit QuickBooks Certified User (QBCU), Entrepreneurship and Small Business (ESB) and Communication Skills for Business (CSB) Certification and managed execution ▪ Launched company’s first digital media campaign using pay-per-click (PPC) advertising. Campaign generated over 1M impressions in first 6 months▪ Refined the product message through regular customer feedback gathered by running beta and pilot programs, focus groups and other techniques▪ Successfully launched new Microsoft Office Specialist and Communication Skills for Business exams by developing and implementing successful launch plans, assisted towards achieving annual sales and revenue targets▪ Managed creation of sales tools and campaigns by working directly with sales teams to identify necessary tools▪ Presented product presentations in a compelling and exciting way at company events, industry events, and to international partners▪ Participated in quarterly business review with Pearson VUE executive team, Microsoft and Intuit▪ Created product videos for Microsoft, Intuit and Certiport's ESB and CSB certification programs to promote the benefits and the value of the certifications▪ Produced opening and closing videos for CERTIFIED Educator Conference and Global Partner Summit company events▪ Led product marketing efforts on customer renewal and retention tiger team and executed on all marketing activities

▪ Monitored customer data using CRM software and made improvement suggestions regarding sales, customer service and marketing▪ Initiated a strategic sales and marketing plan that brought in over 3,000 new customers/distributers and exceed over $400K in revenue in just two weeks▪ Launched company’s first iOS and Android mobile app and reached our target goal of 3,000 downloads in the first 30 days, in just three weeks▪ Analyzed detailed reports and real-time web traffic using Google Analytics and followed SEO best practices to generate strong results and accomplish our goals for the website▪ Developed strategy for website’s content, as well as owned creation of company website platform on CMS and integrated digital platforms such as the mobile app, social networking sites and CRM▪ Restructured and product managed a CPG line of over 80 fast moving consumer goods. Responsible for the strategy, artwork revision numbers, marketing copy, label adjustments and product launches. As well as developed company product video to sponsor our product line.▪ Conceptualized, edited and developed PUREcast, the company monthly news broadcast that increasingly received over 1,000 views a month▪ Managed all print vendor relations, printed merchandise and apparel while slashing costs 30% by negotiating pricing and fees▪ Increased product promotional sales revenue of fast moving consumer goods from $300K to over $1M▪ Launched one of the company’s most successful weight loss promotions, which had nearly 1,000 active participants. The results of this campaign, increased sales in the weight loss and sports performance product category lines by 50% and increased our social media presents by over 5K followers▪ Created and updated all marketing collateral and business tools according to brand guidelines ▪ Managed associate marketing manager(s)▪ Coordinate and collaborate up to 30 marketing projects concurrently

▪ Developed strategy for website’s content, as well as owned creation of company website platform on CMS and integrated digital platforms such as social networking sites and CRM▪ Created and updated all marketing collateral and business tools according to brand guidelines. ▪ Restructured and product managed a CPG line of over 40 fast moving consumer goods Responsible for the strategy, artwork revision numbers, marketing copy, label adjustments and product launches▪ Initiated a strategic sales and marketing plan for all product promotions▪ Coordinate and collaborate up to 30 marketing projects concurrently

▪ Hired, trained and supervised customer service call representatives▪ Facilitated face to face and classroom training sessions for CRM users▪ Resolved and made quick decisions on how to handle customers issues and concerns▪ Monitored return orders and processed refunds▪ Monitored and responded to customer service e-mail

▪ Assist game-day operation staff with various tasks associated with in-game promotions, game-day entertainment and fan experience, and other game-day functions.▪ Assist with pre-game preparation (such as locker room set-up, court-side suites preparation, ect).▪ Weekly participant of Utah Flash "Street Team" to engage fans, communicate promotions, ect.▪ Assist Project Manager with various tasks as needed