Oversee strategy, planning, and execution of 8-figure consumer-facing paid media campaigns across performance (driving efficient CAC) and awareness (driving efficient brand outcomes) tactics. - Lead team of Sr Associates, developing processes to scale growth of the Alma business while developing direct reports and building their skillsets to grow professionally- Delivered consistent, record paid CPL and CAC efficiency and scale across paid search (Google and Bing) and paid social (Meta and Tik Tok) channels.- Developed process and executed expansion into new channels (podcast, CTV, YouTube, Display) to drive awareness and acquisition - Built awareness KPI and optimization best practices from scratch - Worked across Product, Lifecycle, SEO, Business Intelligence, and Web to optimize consumer touch points

- Aiding small professional service businesses in their digital media executions and strategy- Experience with various industries including fitness, DTC ecommerce, professional financial services, consulting, real estate and physical retail- Consulting includes: social media advertising (FB/IG, Snap, Pinterest, Tik Tok, LinkedIn, Nextdoor), paid search advertising (Google, Microsoft), website content implementation, html/css implementation, technical search engine optimization including tag implementation, website analysis through Google Analytics/ Adobe Analytics and Webmaster Tools, Conversion Rate Optimization, landing page creation, and more- Experience managing over $250k per month media budgets spanning 5+ always-on channels- Specializing in new format testing and creative optimization

- Lead paid social (Meta, Snap, Pinterest, TikTok), programmatic (display, OLV, streaming audio, DOOH, CTV) and paid search strategy and planning for new member acquisition media efforts. - Build media testing roadmaps with a focus on incremental impact of media on member acquisition. - Guide channel-level creative direction in partnership with business leads and internal and external creative partners.- Execute regular media reporting via automated data visualization dashboard for various cross-functional stakeholders within organization. Combines platform, website, MTA and business performance metrics for wholistic view of media impact on performance. - Utilize Domo to build automated dashboards and reports to cross-functional teams and leadership

- Lead consumer-facing digital media execution for paid social, display, search and traditional programs for existing gym locations and new business lines including new gym locations, coworking and luxury apartment complexes. Total yearly budget managed of >$5MM.- Work closely with creative agency and advertising platform representatives to concept and test first-of-their-kind paid social and display creatives, leading to a 60% YoY improvement in ad Clickthrough Rate and 50% YoY improvement in cost per Lead.- Develop testing strategies and optimization tactics for paid advertisement landing pages. Strategies led to improvements in site visit to Lead conversion rates as high as 111%.- Create regular media performance reporting and share with leadership and business team stakeholders.- Regularly partner with an internal data science team to create custom prospecting lists to target and test on various paid social media and display platforms.- Routinely test paid media programs in new channels (Pinterest, Snapchat, Nextdoor, etc.) to build overall media program scale and efficiency.

* Manage the day-to-day operations of multiple paid social, display and native advertising campaigns for performance and brand marketing initiatives* Evaluate performance, recommend and evaluate change in tactics and channels* Guide new creative asset development* Draft creative briefs for new assets.* Write ad copy variations* Develop, execute and report against testing plans that drive increased performance.* Completes data analysis using data from the advertising platforms, CRM data, and Analytics data.* Maintain campaign reports and performance dashboards.* Develop and present POV documents

- Currently working on building the Leadpages Services department from scratch with the intent to provide Leadpages customers with customized digital marketing and sales funnels using Leadpages and Drip software. - Develop internal processes for finding, qualifying, and closing leads- Internal subject matter expert on Facebook Ads for small business

• Coordinate store team trainings and events centered around loyalty program promotions and campaigns• Execute day-to-day management and analysis on Facebook Ad mobile install campaigns• Complete ad-hoc reporting on operations, marketing effectiveness, and support for senior company leaders• Create and execute weekly in-app offers and promotions • Run various A/B tests to measure effectiveness of offer, coupon, and promotion campaigns• Communicate and troubleshoot technical issues with loyalty app users via customer support inbox daily and work with enterprise call center team to scale support capabilities

• Create and manage in-app FAQ and self help copy while working with legal, customer service, and REDperks app product team• Collect insights on app feedback from all external channels including focus groups, support emails, mentions in the media, and more to help prioritize new app features and adjustments to marketing communication• Develop comprehensive loyalty program competitive analyses for senior company leadership• Develop end to end Digital Vendor Marketing strategy from concept to product for monetizing loyalty app

-Developed a social media strategy with presences on Facebook, Twitter, LinkedIn and Google+ for Kemin Companion Animal Health (KCH) venture -Created customized Facebook contests and Twitter meetups-Wrote content for the future pet blog with pet health subjects optimized for high SEO-Conducted market research and presenting on potential new pet supplement products-Aided in the design and strategy behind pet supplement shopping cart on the Kemin site, as well as improvement upon the existing KCH page-Developed SEO and SEM strategies of the ecommerce site and blog-Set a sales strategy based on number of potential clients, and existing internal and external clients-Analyzed sales and margins of individual products among the KCH companion animal line

Improve various small business ecommerce websites by applying SEO, AdWords, web design, and other digital marketing elements.

I help build utilization of the Dwolla product with Des Moines and Cedar Rapids businesses.

- Imaged PC's with Windows 7 - Repaired Hard Drive Components - Built Dell servers with new software- Set up mailboxes and Outlook accounts for new and existing employees

I grow Square mobile credit card payment usage and activate new Square users in the Des Moines, Cedar Rapids, and Iowa City communities. I also design outreach strategies, manage conversations with event organizers and business leaders, and engage with local businesses, casual retailers, and managers of business associations.

Completed janitorial work with team of school employeesManaged select employees according to specialties

Accomplished janitorial and scheduling work with team of employeesWorked one on one with customers on a daily basis to solve various issuesOrganized and stocked groceries in correct aisle and row