Christopher M. Tyson Sumrall Email & Phone Number

Boca Raton, Florida, Us

Ocean clean-up start-up company / eCommerce store, using proceeds from sell of ocean-themed jewelry and bracelets to fund ocean trash clean-ups locally and around the world. Daily skills and platforms used include: All Paid Ads (Facebook, Google PPC); Pay Per Click; Facebook Business Manager; Google Adwords; Google Analytics; AdRoll; Shopify; Instagram Paid Ads (Facebook PPC); Video and Image ad creation, KPI reporting and goal setting.Digital Marketing * Complete ownership of Digital Marketing dept, report directly to COO * Implemented and Manage Digital Marketing budget of over $60,000 per day/$2,000,000 per month * Developed entire digital marketing flow and funnels. Entirely responsible for all strategies and placements of paid, social, display, retargeting, Facebook, Google Adwords and AdRoll campaigns. * Generated over $1.3 Million in revenue in first month with 4X's return on ad spend. * Took daily Facebook ad spend from less than $500 per day to over $10,000 per day in first week. * Received $50,000 per day ad spend limit from Facebook in second week. * Sole management of over 1000 Ad sets. * Created hundreds of image and video ad creatives for use in many different online ad placements. * Split testing of ads, targets, headlines, text, etc. * Created hundreds of custom and look alike audiences for Facebook Pay Per Click (PPC) campaigns. Metrics/Analytics/Revenue/Profit * Reporting, daily detailing of exact ad spend limits, Return on Ad Spend, KPIs, any performance changes or improvements. * Reporting on highest performing ads/videos, used to create more ads/videos for split testing. * Reporting all Facebook, Google Adwords and other paid platform daily spend, revenue, requested metrics. * Developed Monthly, Quarterly and Yearly projections that adjusted daily based on real world numbers, reported to COO. Cross Team Collaboration * Communicating ideas to graphics/video team for new image and video ad creatives

eCommerce store sourcing unique styles, wearables, clothing, accessories, gadgets from around the world. Daily skills and platforms used include:*Pay Per Click*Facebook Business Manager*Google Adwords*Shopify*Email autoresponders*Instagram Paid Ads (Facebook PPC)*KPI reporting and goal settingDigital Marketing- Managed two teams digital marketing teams, 1) Facebook Pay Per Click (Paid Ads), 2) Google Adwords Paid Ads/Other media buy platforms- Reviewed all team budgets, verified total ad spend with minimum return on ad spend (ROAS), - Developed Facebook Campaigns and Instagram Influencer strategies- Tested hundreds of different adsets/creatives/audiences, utilizing Look Alike Audiences based on Custom Audiences, visitors, adds to carts and purchases- Maintaining a minimum net profit after cost of goods and advertising, creating images and videos for ad placements.eCommerce Management- Sourcing and importing of unique products from worldwide manufacturers- Importing products/images, creating product descriptions, monitoring product inventory, coordinating shipments w/sources, maintaining online order/fulfillment systems- Creating videos and ads for product listings when needed.Email Marketing- Put entire email marketing program in place- Email capture campaigns, automated follow up with abandoned carts, purchasers and non-purchases - Implemented discount code program. - Added an average of 30% higher monthly revenue due to abandon cart recapture and sequential email autoresponders.

Fully hands-on Online Marketing strategies for multiple clients including Lead Generation, Email Marketing, Social Media Management. Daily reviewing of client KPIs, proximity to goals, adjustments to online advertising budgets and campaigns. Client verticals included Travel, Health, Legal, Construction, Home Services and many others.Daily skills and platforms used include:*Facebook Business Manager (Lead Campaigns, Click to Call Campaigns)*AdRoll*Google Adwords*KPI reporting and goal settingSocial Media Management - Oversaw management of client profiles- Creating and posting engaging content across multiple niches for Facebook, Twitter, Instagram, YouTube, Pinterest- Scheduling and approval of posts (when required) to maintain brand management.Adwords/Facebook PPC/Paid Media Management- Developed end to end digital marketing and Pay Per Click campaigns- Trained digital marketers in campaign creation and management- Oversaw all campaign creation and monitored for profitability; meeting budgetary requirements- Lowering lead cost as much as possible- Developed hundreds of text/image/video ads split tested across multiple niches.Metrics/Reporting- Heavy Google Analytics usage- Linking all client Adwords/Analytics accounts- Developing monthly reporting for ad spend, return on ad spend, all metrics related to lead/call/sale.Email Markting, - Autoresponder sequence creation- HTML/txt Email creation, split testing, lead captureLead Generation/Sales Funnels- Landing page creation- Split testing multiple funnels, pages and traffic sources- Media buys from Facebook, Adwords, AdRoll and YouTube

Performance & Affiliate Marketing company that featured video creatives and catered to affiliates with video inventory. Reported to John Ferber (owner), who founded and sold Advertising.com for $465 million. Daily skills and platforms used daily include:*Facebook Business Manager*Google Adwords*HasOffers*KPI reporting*Team management, hiring and goal setting.Business Development- Acquiring “As Seen On TV” branded campaigns and raw video assets, vetting other offers for financial viability and attractiveness to affiliates- Developing affiliate relationships, growing affiliate base through incentives- Personalized deal structures and payout negotiations- New partner acquisition, lead teams in identifying new affiliate partners and media channels.Affiliate Platform Management- Implemented fraud detection and management- Financial reconciliation of all affiliate payouts- Tracking traffic stats and performance; monitor affiliate traffic daily for opportunities to increase traffic/media buy from them, or indications that traffic sources needed to be stopped due to lower quality or fraud traffic.Oversaw goal development- Budgeting, staffing, training- Monthly, Quarterly, Yearly forecasting of revenue, spend, P&L.

Sunrise, Fl, Us

Large volume co-reg path that both owned many branded in-house offers and managed affiliate offers and traffic. Digital Marketing campaign analytics, media buy management, affiliate management.Business development- Managing media planning/buying- Analysis and traffic optimization of strategic publishers- Negotiating payouts, data scrub rates, evaluating offers for in-house network.Media Buys- Spending over $800,000 per month on Display advertising, Email Marketing, Registration Path, and Affiliate traffic while maintaining an acceptable net margin on ad spend.Digital Marketing- Managed entire campaign lifecycles, from negotiation of CPM buys, CPA payouts, CPC costs, payout terms- Performed campaign analysis, examining many data points to see how traffic performed- Cut out fraud sources, increase buys on profitable sources- Worked with Creative Dept to develop custom campaigns for high traffic affiliates.

Bachelor’S Degree, Business Administration, Management And Operations

Education record