Tyson Murphy Email & Phone Number

Irvine, California, Us

As a Project Manager supporting the Network Strategies team on TEC’s Energy Servicesprograms, I help communities transform their energy use and empower publicagencies to execute smart strategies that build local resilience in California's transformingclean energy economy.● Support the implementation of the Southern California Regional Energy Network (SoCalREN) Public Agency Program● Manage multiple agency and community partner relationships● Coordinate with subcontractors to provide technical and outgoing support to agencies throughout the project delivery process● Manage resources, subcontractor scopes, and budgets ● Help public agencies identify, advocate for, and implement energy efficiency upgrades across various site types● Analyze energy data and coordinate with utility service providers● Demonstrate energy expertise to advise public agencies on strategies to meet their efficiency goals● Consistently and reliably provide deliverables to public agency partners

Santa Monica, Ca, Us

As a Program Manager at Swell Energy, a premier provider of financing and virtual power plant programs in collaboration with trusted local solar and solar+storage companies, I led the delivery of groundbreaking Virtual Power Plant (VPP) energy storage solutions across North America. In this capacity, my responsibilities encompassed providing strategic guidance on program design, influencing hardware and software utilization, and navigating regulatory policies related to VPPs and energy storage.Key Achievements:1. Comprehensive Program Management: Led the cross-functional delivery of VPP energy solutions programs for prominent utilities, notably Southern California Edison, showcasing adept oversight of multifaceted program elements.2. Operational Excellence: Operationalized program designs into meticulously crafted implementation plans, ensuring successful launches. Identified key tasks, risks, and resolutions to adhere to contractual milestones, obligations, and revenue targets.3. Strategic Vision: Provided expert guidance on program and product design, demonstrating proficiency in navigating regulatory policies related to VPPs and energy storage.4. Collaborative Leadership: Fostered internal connections with cross-functional teams (Finance, Sales, Marketing, Product Management, Operations, and IT), sustaining program growth through effective teamwork and leadership.5. Reporting and Advocacy: Built detailed internal and external program summary reports and project schedule tracking. Regularly reported status reviews to various organizational levels. Identified and advocated for internal improvements, contributing to enhanced company-wide program delivery.My commitment lies in driving innovation within the renewable energy sector, ensuring the delivery of projects on budget and on time while aligning with the vision of a sustainable future.

Berkeley, Ca, Us

Olivine excels in providing infrastructure and services that empower distributed resources, including solar, demand response, electric vehicles, and battery storage, to effectively contribute to grid services.Responsibilities: As a Marketing Program Manager at Olivine, I led the creation and execution of the marketing strategy for ClimateResponse™—Olivine's proprietary grid services solution for Demand Response. I managed proof-of-concept projects, driving advancements in technologies for flexible, grid-integrated distributed energy resources (DERs).Key Achievements:1. Account Management: Oversaw grid services via ClimateResponse® for Electrify America, ensuring proficient battery operations in the CAISO market. Maintained client engagement and delivered seamless grid services.2. Strategic Leadership: Orchestrated the comprehensive design and execution of the ClimateResponse® marketing plan and social media strategies. Navigated timelines, risks, and contingencies to maximize impact.3. Sales Enablement: Spearheaded the development of compelling marketing assets and executed dynamic demand generation campaigns. Effectively conveyed value propositions, driving market growth.4. Data-driven Insights: Implemented oversight of marketing metrics and analytics, illuminating areas of high and low performance for informed strategy modification.5. Business Development: Proactively leveraged an extensive network, cultivating existing contacts and forging new partnerships for exploration and collaboration efforts.6. Sales Strategies: Executed targeted sales strategies on marketing leads, demonstrating a proactive approach to customer and partner enrollment.My tenure at Olivine, Inc. was marked by a commitment to strategic marketing, innovative business development, and effective project management, driving advancements in the field of distributed energy resources.

Oakland, California, Us

Upon my return to Pacific Gas and Electric Company as a Marketing Strategist, I focused on a comprehensive spectrum of tasks, including managing product and campaign marketing, content development, sales enablement tool development, data-driven analytics, and stakeholder engagement.Key Achievements:1. Strategic Campaign Execution: Implemented campaigns to heighten awareness of PG&E's commercial energy efficiency products and financing.2. Driving Sales Engagement: Elevated engagement by showcasing distinctive value propositions from PG&E's high-performing product portfolio.3. Technical Expertise: Demonstrated robust product knowledge and expertise in energy reduction solutions tailored for commercial and enterprise PG&E clients.4. Customer-Centric Initiatives: Executed a targeted COVID campaign, providing enhanced rebates for lab-grade freezers dedicated to vaccine storage.5. Content Strategy Oversight: Orchestrated the development of product and campaign assets to craft a cohesive marketing strategy.6. Sales Enhancement Tool: Developed a tool emphasizing the tangible impact of energy efficiency projects on the bottom line.7. Product Innovation: Played a pivotal role in shaping PG&E Marketplace, empowering residential customers and expanding the spectrum of available products.

Miami, Fl, Us

At Ygrene Energy Fund, a leader in providing PACE financing for property owners implementing energy and safety upgrades, I developed a marketing strategy to enhance lead generation across diverse demographics. My responsibilities included project management, product marketing, budget oversight, and the formulation of a comprehensive marketing strategy.Key Contributions:1. Strategic Brand Vision: Developed and maintained a forward-thinking vision to consistently enhance customer engagement and foster brand affinity for Ygrene’s PACE financing product and its supporting features.2. Product Marketing Excellence: Crafted a compelling positioning statement and meticulously defined buyer personas, laying the foundation for Ygrene’s distinguished standing in the market.3. Content Development Leadership: Led the creation of distinctive and compelling content that played a pivotal role in supporting brand awareness. Developed robust go-to-market plans for both direct response and channel strategies.4. Integrated Project Management: Developed and executed integrated marketing campaigns targeting residential and commercial audiences. Ensured strategic alignment with overarching brand and product objectives.5. Comprehensive Product Promotion: Spearheaded the comprehensive promotion of Ygrene's PACE financing product, utilizing business intelligence to identify and target prospects effectively.6. Forward-Thinking Vision: Developed a forward-thinking demand generation marketing plan, strategically leveraging existing partnerships with municipal jurisdictions and utilities.

Oakland, California, Us

As a Channel Marketing Strategist at Pacific Gas and Electric Company, I spearheaded strategic initiatives to promote energy conservation. My role encompassed comprehensive management of product and campaign marketing, content development, sales enablement, data-driven analytics, and stakeholder engagement.Key Achievements:1. Strategic Initiatives: Executed campaigns to elevate awareness of PG&E's commercial energy efficiency products and financing.2. Sales Enablement: Drove engagement by spotlighting unique value propositions from PG&E's top-performing product portfolio.3. Technical Aptitude: Demonstrated strong product knowledge and energy reduction solutions expertise for commercial and enterprise PG&E customers.4. Content Development: Oversaw the creation of product and campaign assets for a cohesive marketing strategy.5. Partner Marketing: Built a successful co-marketing program, boosting partner participation and energy savings-related revenue by 12%.My tenure at PG&E showcased dedication to strategic marketing, innovative solutions, and a customer-centric approach, contributing to energy efficiency initiatives. As a member of the energy solutions marketing team, I developed a B2B marketing strategy for PG&E channel partners and departments. This included creating a co-marketing program for PG&E's Trade Professional Alliance and working on B2C strategies targeting various customer verticals. My initiatives encompassed digital/email/direct mail campaigns, website content enhancement, newsletter deployment, blog/article writing, and sales enablement tool development.

CLEAResult, an environmental consulting firm specializing in energy efficiency, water efficiency, and renewable energy programs. My role involved overseeing the implementation and key marketing initiatives of commercial energy efficiency programs.Responsibilities:As the Program Manager, I directed comprehensive program implementation and marketing components for utility clients' energy efficiency programs, tailoring strategies to specified customer verticals and industries.Key Achievements:1. Growth: Amplified customer participation by 34% for PG&E agricultural program through enhanced engagement via targeted email and direct mail marketing and communications campaigns. This initiative resulted in boosting program-specific revenue by over $110,000.2. Strategy: Spearheaded an out-of-the-box product marketing effort, emphasizing gas-saving energy measures for K-12 public school districts. This innovative approach resulted in a notable 28% surge in rebate applications, showcasing a strategic and impactful method for promoting energy efficiency.3. Management: Oversaw key program management components, including energy savings forecasting, vendor/subcontractor engagement and oversight, budget management, contract negotiation, and client relations.My tenure at CLEAResult was marked by strategic leadership, innovative marketing initiatives, and a commitment to driving tangible results in the field of energy efficiency.

At BKi (now a division of Frontier Energy) my role was the Program Manager for the $30M Energy Upgrade California program, a transformative residential energy efficiency initiative funded by the Los Angeles County Office of Sustainability.Responsibilities:As the Program Manager, I led and directed customer/contractor program implementation components, reporting to the Los Angeles County Office of Sustainability.Key Achievements:1. Development: Led and directed customer/contractor program implementation components for the $30M Energy Upgrade California program, reporting to the Los Angeles County Office of Sustainability.2. Marketing: Developed and executed highly integrated digital marketing campaigns, strategically designed to generate awareness among targeted homeowners and attract participating contractors.3. Management: Managed multifaceted aspects of stakeholder engagement, contractor participation, onboarding, and incentive payments for energy efficiency improvements. Demonstrated adeptness in overseeing various program elements to ensure seamless and successful execution.4. Modification: Engineered innovative new HVAC and Flex Path pilot programs, strategically increasing the involvement of HVAC contractors. Significantly boosted customer participation, surpassing the annual Flex Path project goal of 750 within an impressive four-month timeframe.My tenure at BKi was marked by strategic leadership, innovative marketing, and program modification initiatives, contributing to the success of the Energy Upgrade California program and fostering energy efficiency market transformation.

Irvine, Ca, Us

Suntrek Solar is a manufacturer, equipment integrator, and licensed solar contractor serving the needs of residential, commercial, and agricultural markets.Generated sales of solar energy solutions, achieving new customer conversions by functioning as an SME performing rate comparisons and demonstrating how solar can offset expensive higher tiered energy costs. Developed sales opportunities organically and created and maintained a sales pipeline via customer satisfaction and referrals, nurturing business relationships with performance contractors and real estate agents and self-marketing techniques.

Specialized Promotions Network (SPN) is a marketing consulting firm specializing in event and guerrilla marketing designed to drive brand loyalty.Operated event marketing programs for health and fitness food/beverage clients such as Powerbar and Propel to drive brand awareness and ensure product quality was well-represented within the industry. Oversaw event logistics and conducted market analysis to identify the most effective markets and events that aligned with each client's customer demographic.

English Teacher abroad - developed lesson plans and taught ESL classes focused on business communications for corporate employees in preparation for Latvia’s entry into the European Union.

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Created sports training programs at primary schools in Guguletu, a suburb of Cape Town, South Africa. Organized and coordinated weekend sporting events for at-risk youth in conjunction with various schools and community leaders.

Education record

Bachelor Of Science (B.S.), Economics