Alex De León Email & Phone Number

St. Catharines, On, Ca

Canada

Ontario, Canada

Ontario, Canada

- My key Specialties: Climate Controls, Greenhouse Technology, Inline Dosing Fertigation, Water Recirculation. - Accountable for the market in US North East and Eastern Canada. .- Propose and estimate systems for perfect climate, fertigation, water disinfection, Labour controls, etc. - Development of solid and trusting relationships with partners, based on customer satisfaction.

Ontario, Canada And Latin America

Greenhouse Systems consultant. Accountable for the business development North and Latin America. Main specialties in this role:- Grow gutter systems, rolling benches, fertigation Strategy and Water Recirculation.- Automation applications for sorting, packaging, etc.I developed partnership with commercial greenhouse operators who supply the demand of high-quality fresh produce to world-class retailers in the US and Canada, as well as with 5-star greenhouse builders, providers of turn-key projects. 4 direct reports (Sales and Project Management)• Transformation of $3 M commodity in to an $8 M profitable business in the third year in my region.

Ontario, Canada And Latam

- Successful brand development in two segments: Retail (Wal Mart & Costco) and Food Service/Club Stores, and Global Fast-Food Chains (McDonalds, BK, Wendys, KFC).- Market development (Planning and execution of business strategies).- Forecasting and Private Label development, P&L and ROI Management- Wal Mart Category management Leader, achieving double digit growth in consecutive years.

Mexico And Central America

- Accountable for Multifunctional team for WM, to achieve budget of +USD120 Mio - Category Management for Home Care (Detergents) and Hair Care. - Budget management for In-Store Presence. - Accountable for Merchandiser Program, with more than 100 outsourced team members. - P&L and ROI Management.- Development and execution of Go-To-Market strategies in: Assortment, Shelving, Pricing, In-store presence and Merchandising.- New Initiatives execution and team coordination.- Data management (AC Nielsen measures, Ethnographies, Focus Groups, etc.)- Forecasting

Central America And Mexico

- Management of Key Distributors in the Country, with up to 100 sales representatives. - Horizontal and weighted Distribution in key Categories: Hair Care, Oral Care, Pringles, Hair Care, Home Care, and Feminine Care.- Development of Loyalty Programs, with a budget of 22 $MUSD- Development and execution of instore distribution, in main Stores 80/20.

Central America And Mexico

- Key Wholesalers in the country: La Terminal, Drug wholesalers, AC-Nielsen pounded distribution. - National accounts: La Torre, Econosuper, etc.- Execution of Go-to Market Fundamentals (Assortment, shelving, Pricing, In-store presence and Merchandising. - Management of Full Integration between Gillette Men care, and P&G brands at wholesaler presence. - Development of Customer Marketing Plans in key categories: Home Care, Hair Care, Feminine Care and Oral Care. - P&L Management. - ROI Management.

Engineer'S Degree, Mechanical Engineering

Enhanced Language Training

Customer Business Development, Customer Business Management

Activities and Societies: Face to face Communication skills, objections handling, Persuasive Selling Format, Category Management, Basic.