Alex De León

Alex De León Email and Phone Number

Sales and Business Development Manager @ Cravo Equipment Ltd
St. Catharines, ON, CA
Alex De León's Location
Canada, Canada
Alex De León's Contact Details

Alex De León work email

Alex De León personal email

n/a
About Alex De León

Passionate and results-oriented professional with international experience, across geographies, businesses, and sectors. Successful experience in building and maintaining strong business relationships with worldwide largest retailers (Walmart and Costco), Club Stores, FS distributors, Global Food Chains, etc. Diverse expertise in complex business environments, in both Automation and Consumer Packaged Goods, in both North and Latin America. Strong commitment to achieve business plans appropriately and cost effectively. Fully bilingual English/Spanish.Specialties:- Strategic planning and negotiation- Project Management- Market Research and analysis- Cross Functional Capabilities

Alex De León's Current Company Details
Cravo Equipment Ltd

Cravo Equipment Ltd

View
Sales and Business Development Manager
St. Catharines, ON, CA
Website:
cravo.com
Employees:
48
Alex De León Work Experience Details
  • Cravo Equipment Ltd
    Sales And Business Development Manager
    Cravo Equipment Ltd
    St. Catharines, On, Ca
  • Argus Control Systems
    Technical Sales Manager Commercial Production And Research And Institutional
    Argus Control Systems
    Canada
  • Argus Control Systems
    Sales Manager Commercial Production
    Argus Control Systems Jan 2024 - Present
    Ontario, Canada
  • Priva North America
    Sales Account Manager
    Priva North America Mar 2020 - Aug 2023
    Ontario, Canada
    - My key Specialties: Climate Controls, Greenhouse Technology, Inline Dosing Fertigation, Water Recirculation. - Accountable for the market in US North East and Eastern Canada. .- Propose and estimate systems for perfect climate, fertigation, water disinfection, Labour controls, etc. - Development of solid and trusting relationships with partners, based on customer satisfaction.
  • Metazet B.V.
    Business Development Manager
    Metazet B.V. Dec 2013 - Mar 2020
    Ontario, Canada And Latin America
    Greenhouse Systems consultant. Accountable for the business development North and Latin America. Main specialties in this role:- Grow gutter systems, rolling benches, fertigation Strategy and Water Recirculation.- Automation applications for sorting, packaging, etc.I developed partnership with commercial greenhouse operators who supply the demand of high-quality fresh produce to world-class retailers in the US and Canada, as well as with 5-star greenhouse builders, providers of turn-key projects. 4 direct reports (Sales and Project Management)• Transformation of $3 M commodity in to an $8 M profitable business in the third year in my region.
  • Mccain Foods
    Regional Sales And Trade Marketing Manager
    Mccain Foods Nov 2008 - Dec 2013
    Ontario, Canada And Latam
    - Successful brand development in two segments: Retail (Wal Mart & Costco) and Food Service/Club Stores, and Global Fast-Food Chains (McDonalds, BK, Wendys, KFC).- Market development (Planning and execution of business strategies).- Forecasting and Private Label development, P&L and ROI Management- Wal Mart Category management Leader, achieving double digit growth in consecutive years.
  • Procter & Gamble
    Team Leader - Wal Mart
    Procter & Gamble Jan 2005 - Nov 2008
    Mexico And Central America
    - Accountable for Multifunctional team for WM, to achieve budget of +USD120 Mio - Category Management for Home Care (Detergents) and Hair Care. - Budget management for In-Store Presence. - Accountable for Merchandiser Program, with more than 100 outsourced team members. - P&L and ROI Management.- Development and execution of Go-To-Market strategies in: Assortment, Shelving, Pricing, In-store presence and Merchandising.- New Initiatives execution and team coordination.- Data management (AC Nielsen measures, Ethnographies, Focus Groups, etc.)- Forecasting
  • Procter & Gamble
    Kam - Traditional Channels: Key Whole Salers And Distributors
    Procter & Gamble Jul 2002 - Jan 2005
    Central America And Mexico
    - Management of Key Distributors in the Country, with up to 100 sales representatives. - Horizontal and weighted Distribution in key Categories: Hair Care, Oral Care, Pringles, Hair Care, Home Care, and Feminine Care.- Development of Loyalty Programs, with a budget of 22 $MUSD- Development and execution of instore distribution, in main Stores 80/20.
  • Procter & Gamble
    Customer Business Development Executive
    Procter & Gamble Jan 2000 - Jun 2002
    Central America And Mexico
    - Key Wholesalers in the country: La Terminal, Drug wholesalers, AC-Nielsen pounded distribution. - National accounts: La Torre, Econosuper, etc.- Execution of Go-to Market Fundamentals (Assortment, shelving, Pricing, In-store presence and Merchandising. - Management of Full Integration between Gillette Men care, and P&G brands at wholesaler presence. - Development of Customer Marketing Plans in key categories: Home Care, Hair Care, Feminine Care and Oral Care. - P&L Management. - ROI Management.

Alex De León Skills

Business Planning Pricing Management Trade Marketing Negotiation Retail Marketing Sales Retail Category Management Leadership Business Development Fmcg Consumer Products Problem Solving Forecasting Merchandising Key Account Management Project Planning Brand Development Food Service P&l Analysis Customer Negotiations Retail Execution

Alex De León Education Details

Frequently Asked Questions about Alex De León

What company does Alex De León work for?

Alex De León works for Cravo Equipment Ltd

What is Alex De León's role at the current company?

Alex De León's current role is Sales and Business Development Manager.

What is Alex De León's email address?

Alex De León's email address is al****@****flex.nl

What schools did Alex De León attend?

Alex De León attended Universidad De San Carlos De Guatemala, Niagara College, P&g College One.

What skills is Alex De León known for?

Alex De León has skills like Business Planning, Pricing, Management, Trade Marketing, Negotiation, Retail, Marketing, Sales, Retail Category Management, Leadership, Business Development, Fmcg.

Who are Alex De León's colleagues?

Alex De León's colleagues are Daniel Sowa, Tina S., Rajender Kumar, Luis Felipe Gutierrez Castro, Yosun Evren Cengiz, Pete Adams, Anne Jackowetz.

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