Andrii Chernenko Email & Phone Number

Киев, Украина

Responsibilities:* development of a strategy for the promotion of residential complexes brands;* monthly media planning and control of its execution;* evaluation of the effectiveness of marketing activities and advertising campaigns;* sales promotion and control of the sales plan execution;* optimization of operating costs.Achievements and acquired skills:* change of residential complexes positioning and development of communication strategies;* development of a methodology for assessing the quality of service (Customer Satisfaction Index);* participation in the development of the marketplace of all residential complexes of the DIM Group of Companies;* participation in strategic sessions on new product development;* development of strategy and implementation of Direct Mail tools in the marketing set of the Group of Companies "DIM";* optimization of monthly investment marks from 12 to 3% of the VAL of income on the residential complex New Autograph;* reduction of Churn Rate on the first appeal from 28% to 12% as a result of working with the sales funnel;* increasing margins and decreasing Customer Aqucision Cost.

Kiev Region, Ukraine

Responsibilities for the position: • development of an S1 brand promotion strategy; • monthly media planning; • evaluation of the effectiveness of marketing activities and advertising campaigns; • negotiating and concluding marketing and advertising contracts; • monitoring of competitors; • optimization of operating expenses; Achievement and acquired skills: • successful launch of the brand on the market (100% of the apartments were sold before putting the house into operation); • experience in a startup that has no analogs in the real estate market in Kyiv; • decrease CAC by 78%;• decrease in CPU by 22%.

Kyiv

Responsibilities:• planning of annual marketing budget, control of its execution;• monthly media-planning;• assessment of the efficiency of marketing activities and promotional campaigns;• negotiation and achievement the most advantageous conditions in marketing and advertising agreements;• implementation of the intra-corporate standards for Dealer Centre staff and its execution control; • optimization of operating expenses;• interaction with Distributor - Nissan Motor Co., Ukraine (coordination, reporting, implementation of standards in the advertising activity and the organization of the Dealer Centre).Achievements and acquired skills:• management experience with two Head Offices - the Nissan Distributor and Niko Managing Company;• Group of Companies "NIKO" use the marketing plan of "AvtoAlliance Kyiv" as the benchmark for all companies;• organization and hosting dozens of events (presentation of new models, exhibitions, charity, etc.);• partnership in a lot of projects (AVIS Corporate Fest, RUN Ukraine, CF Tabletochki, Ukrainian Drift Challenge 2016, CF "KRONA");• monthly measurement of the level of customer satisfaction (CEM) and recommendations for service quality enhancement;• improvement of the loyalty program;• 2-nd place in sales volume of Nissan cars in Ukraine (2015 fin.year);• decrease in CPU by 32% ($ 265);• 2-nd place in sales volume of Nissan cars in Ukraine (2016 fin.year);• decrease in CPU by 10% ($ 240);• development and launch of the mobile version of the site (as a consequence of the increase in the proportion of mobile traffic to 25%, and conversions from mobile version up to 32% of the total) • 1-st place in sales volume of Nissan cars in Ukraine (2017 fin.year);• decrease in CPU by 12% ($ 210).

Kyiv

Responsibilities:• work with marketing funnel (optimization of conversion);• communication with customers on site, forums, car sales sites;• development and implementation of a monthly media-plans;• cooperation with copywriters and designers for advertising materials creation (internet, outdoor advertising, radio);• cooperation with digital and media-agencies;• updating the information on site, Facebook, automotive sites;• implementation SEO recommendations for the site;• development and implementation of actions and ideas for sales and loyalty increasing;• copywriting (writing PR articles, press releases, slogans);• SMM (content generation, manage adv and launch interactive with the community);• reports preparation and documents flow organization.Achievements and acquired skills:• writing more than 100 press-releases and a lot of slogans;• the first successful experience in the placement of outdoor advertising and radio advertising;• reduction of the Internet advertising budget by 30%;• leading position among 5 Kyiv’s Nissan Dealers Centers for monthly site traffic;• increasing in the average duration of visits for 30 seconds (25%) and decreasing the bounce rate by 30%;• development and implementation of CPA models;• preparation and implementation hypotheses for callback widget;• implementation of the analytics of advertising channels through the conversion tracking by the calls (call tracking).

Киев

Responsibilities:• media-launch of a new product to the market;• setting up the on-line reservation process through affiliate networks (CPA);• preparation and launch the landing;• development and implementation of loyalty program;• setting up an advertising account and partial copyright.Achievements and acquired skills:• selection of the optimal internet catalogs pool;• implementation of CPA model in the restaurant;• the outdoor adv selection and organization (scrollers, boards, elevators);• launch loyalty program (mobile application);• influence marketing;• moderation of the outsourcing team (copyright, designer, targetologist, photographer).

Kyiv

Responsibilities:• sale and the carrying out of qualitative researches (Net Promoter Score, Brand Awareness, Benchmark, etc.);• development of individual forms for interviews;• writing scripts for depth interviews;• project management (including the preparation of the offer);• data analysis, reporting, training and presentations.Achievements and acquired skills:• negotiations with B2B companies (Lapp, Siemens, Bosch, Isover, Venbest, etc.); • first successful experience of analytical work; • introduction of the NPS theory in the company (KPI, changes in staff, the introduction of CRM, etc.).

Kyiv

Responsibilities:• creation of information occasions (such as press-releases and post-releases writing) + SMM.Achievements and acquired skills:• support of pages on social networks with a total of over 20 000 participants;• writing more than 100 unique articles;• conduction of 4 eSports league seasons with a total of approximately 40,000 participating teams;• conclusion of discipline in the top three most viewed on the project;• first management experience and "the basics" of copywriting.

Kyiv

acquired skills:• establishing the necessary business contacts between the customer and the seller, the presentation of products and services;• implementation of effective interaction with the retail sales department to exchange information about a product (range, price, order, sale, handling, refunds, etc.);• first experience in B2C sales.