Digital Manager & Operations
Saria News
Mehmodabad, Karachi
In my role as the Digital Manager, I am responsible for overseeing all online-related tasks, including SEO, SMO, and SEM, for the Saria News website, sister websites and its clients. While SEO is not the primary focus of the company, my responsibilities involve managing full digital department conflicts, from coordinating with hosting to website coding, and ensuring meticulous attention to detail throughout the process.One of my key tasks is conducting extensive research using platforms such as Facebook and AdWords to develop effective marketing strategies for different clients. This involves analyzing data, identifying target keywords, and providing comprehensive reports that forecast marketing opportunities and recommend bidding strategies.My role extends beyond marketing strategies to encompass a wide range of development and design tasks. I initially joined the company as a Digital Manager and, due to my progress and achievements, I was promoted to the position of Operational & Digital Manger.My responsibilities include conducting in-depth research on keywords and analyzing online marketing charts to optimize performance. I also contribute to the development process closely working with development team, utilizing my expertise in PHP, jQuery, and other relevant technologies.Another crucial aspect of my role is generating detailed reports and proposals for each client, showcasing our progress and outlining future strategies. I lead a team of developers, designers, dev-ops and marketers, providing direction and guidance to ensure successful outcomes.To effectively meet client needs, I maintain constant communication with regional offices and clients, addressing their concerns and providing updates on project progress. Lastly, my position requires me to consistently generate creative and unique design ideas, ensuring that our work stands out and captures the attention of our target audience.