Building and sustaining my passion project

At Anadir Valor, we're reshaping the financial services landscape by empowering businesses with dynamic and forward-thinking strategies. Our innovative approach transcends traditional limitations, driving growth and adaptability in today's ever-evolving market.

Pakistan Food Portal is The Ultimate Food Encyclopedia designed to help you discover top restaurants, delicious recipes, and exclusive discounts. With features like micro-level food search and video maps, it’s your go-to platform for exploring the best food experiences in Pakistan. From finding rare dishes to saving your favorite recipes, your next great meal is just a tap away!

Going global has always been the goal of Add Hype, so adding Canada to the list.

Venturing in Pakistani market, with bigger tech and production operations.

In this new-age startup, I have been responsible for generating new business, and leading and managing the development and delivery of all marketing activities in alignment with the strategic goals of leading businesses across the UAE. Our whole model is based on collaboration internally and externally, and I have successfully manged projects of all size from inception to completion. I’m also proud to have provided guidance, motivation, and training to a variety of freelance creative talent… Show more In this new-age startup, I have been responsible for generating new business, and leading and managing the development and delivery of all marketing activities in alignment with the strategic goals of leading businesses across the UAE. Our whole model is based on collaboration internally and externally, and I have successfully manged projects of all size from inception to completion. I’m also proud to have provided guidance, motivation, and training to a variety of freelance creative talent that is based around the world. Before it became the norm, I have been successfully conceptualizing, pitching and delivering end-to-end marketing projects virtually. Key Responsibilities & Achievements:• Successfully led, managed and coached the marketing team to win, design and deliver successful client projects including WOW Social, Roche Middle East, Canon Africa, Address Hotels, Mac Cosmetics Middle East, JWT.• Designed, created and implemented marketing strategies that resulted in significantly higher rates of brand awareness throughout the target client market area.• Created and managed all technology-based marketing campaigns for Add Hype and its clients, including website, Facebook, Instagram and other Apps. Show less

Tech Hype is a distinguished software development and implementation enterprise with a global presence spanning the UAE, Canada, and Pakistan. Our commitment to excellence is unwavering as we partner with clients worldwide, including the USA, Europe, Australia, Asia, and the UAE, to advance their Digital Transformation objectives through strategic Software Development, Discovery Workshops, and the deployment of Remote Teams.

Managing the business end of the production house as well as managing the following things- Client relationships - RFPs & RFQs- Marketing & Growth Strategies - Digital Marketing for our partnering Agency - International Business unit & production management

Reported the Head of Social Media, and working within a team of 11, responsible for all aspects of business development of new and existing clients. Also accountable for planning, creating and producing effective video and photographic content in line with marketing campaigns and communication strategies for a host of high-profile SOCIALEYEZ clients within the Middle East.Key Achievements:• Proactively managed portfolio of client programmes and campaigns, ensuring on-going… Show more Reported the Head of Social Media, and working within a team of 11, responsible for all aspects of business development of new and existing clients. Also accountable for planning, creating and producing effective video and photographic content in line with marketing campaigns and communication strategies for a host of high-profile SOCIALEYEZ clients within the Middle East.Key Achievements:• Proactively managed portfolio of client programmes and campaigns, ensuring on-going performance was at or exceeded agreed target (KPI) metrics. Clients included Dubai Parks & Resorts, ADIB, DEWA, ENOC, Camelicious, American Garden, RTA, Ministry of Human Resources & Emiratisation (MOHRE), Pinar and Pringles. • Successful projects included those for Motiongate Dubai, American Garden, Bollywood Parks.• Successfully identified growth opportunities for external clients and SOCILEYEZ resulting in increasing the department’s performance vs target and increasing new business revenues during tenure.• Established and maintained strong client relationships through face to face meetings, phone calls and email resulting in increased (upselling) business from existing clients.• Significantly improved overall business agility with respect to the complete life cycle of projects by designing, creating and implementing a new CMS system incorporating international best-practices. Show less

Reported to the CEO, responsible for designing, producing and providing video and photographic content for Brand Building and Brand Management agencies in order to achieve the end-clients’ key strategic plans with respect to their marketing campaigns and projects.Key Achievements:• Collaborated with and managed multi-level client relationships to successfully provide content for high profile campaigns, including Sprite, Unilever and Ritz Carlton/Qatar Airways.

Reported to the CEO, leading a team of 14 employees (Account Executives, Designers, Copywriters, Media Buyers, & Creative), responsible for planning, developing and managing Nestlé’s digital strategy to improve their web presence and achieve their digital marketing goals. During tenure, managed the major launch of Nestlé Fruita Vitals Orange Carrot Juice by a continuous 7-hour online party in 2014.• During football world cup launched Football Frenzy for Nestle Fruita Vitals… Show more Reported to the CEO, leading a team of 14 employees (Account Executives, Designers, Copywriters, Media Buyers, & Creative), responsible for planning, developing and managing Nestlé’s digital strategy to improve their web presence and achieve their digital marketing goals. During tenure, managed the major launch of Nestlé Fruita Vitals Orange Carrot Juice by a continuous 7-hour online party in 2014.• During football world cup launched Football Frenzy for Nestle Fruita Vitals and managed to get over 200 entries and edited the video Pakistan Got Talent• Social Bakers award for most engagement for the month of August on Nestle Pure Life – Pure Pyas campaign• Managed the launch of Thematic Launch and new packaging for Nestle Fruita Vitals• Ran an online ordering system for Nestle Pure Life using HOD App on Facebook Show less