AFABCO, est. 2004, is a sister-concern co. of ACG LUANDA ANGOLA & BLISS BRAND in South Africa which are our strength in African Markets. Co. produce high quality NECTER, FRUIT DRINK, FLAVOURED DRINK and the facility is situated in Lahore Pakistan. There are 4 brands carrying in the portfolio FRUTAZ, SO-FRUIT, ELEKTRA & ALITA while company also caters PRIVATE LABEL CUSTOMERS (Customize Fruit Drink Formulation) around the world. Currently export to East Africa, West Africa, South Africa, The Co. devote great efforts in sustaining quality and product stability , research, follow new trends, promote innovative packing & flavor ideas in a way to launch natural, healthy, nutritious and delicious products.

Currently export to some companies from UK, AUSTRALIA & CANADA while some companies to be onboard from GERMANY, SAUDI ARABIA & USA

• International Business Development in Middle East, Far-East, West Africa, Europe, CIS.• Identify and Meetings with Potential distributors & present them company’s products portfolio. • Built a network by appointment of distribution companies in targeted countries • Setting up yearly business target, budgeting, Initiatives and drive, product innovation & find GAP-PRODUCT. Participation in International Trade Exhibitions. • Competitors’ Monitoring of pricing, market share, shelf share, branding trends, marketing trends etc.

• Export development by expanding distributor network in UK, USA, Middle East, Far-East, Europe etc.• Negotiate prices, terms of contract, yearly business growth, Handle and Satisfy existing international customers, Explore fertile markets and introduce products in trade exhibitions. • Develop product penetration Strategy and analysis of sales data to work upon product demand & implement strategy. Product Gap identification, monitoring of competitors. Explore opportunities for sales enhancement etc. • Implemented SOPs for various departments for performances & efficiencies, participate in setting sales targets in coordination with production schedules to equalize Order VS delivery • Ensure Visits to distributors to ensure brands wise' market penetration and apply sales increase techniques, Develop sales Enhancement programs to ensure team FOOT-WORK. • Monitoring of competitors activities by analyzing strong hold areas, trade relation & schemes, shelf acquiring techniques, pass on margins evaluation etc., • BTL, International Expositions etc.

Marketing Role:• Develop Marketing Strategy and analysis of statistical reporting systems. • TOWN visits to ensure brands wise' market penetration. • Develop sales Enhancement programs to ensure team FOOT-WORK. • Monitoring of competitors activities by analyzing strong hold areas, trade relation & schemes, shelf acquiring, pass on margins etc.• Management of ATL (TVC Production, Media Release) BTL(DDS, Live Shows), Promotional Material, Exhibitions local and International etc. Export Sales Role:• Export development by expanding distributor network in UK, Afghanistan etc. • Negotiate prices, terms of contract, yearly business growth, keep them engaged through trade offers• Handle and Satisfy existing international customers.• Explore fertile markets and introduce products in trade exhibitions.• Practicing & monitoring of SOP of Marketing & Export departments.

Export Sales: •Develop distribution network in all countries and achieve export sales targets, best coverage in ethnic stores •Gap product identify, Took part in Product Innovation, analysis of target market purchase patterns, preferences and buying behavior•Close interaction with various shipping lines and Logistic companies, negotiate for contractual freight •Introduced products in world’s top fairs and manage promotional activities internationallyIntroduced Paratha Range like Stuffed Potato, Lachhaydar, Plain, Onion, Whole Wheat. Samosa Range: Chatpata, Potato, Cocktail Veg, Cocktail Veg Spring Roll. Chapati White, Whole Wheat, Naan Tandoori, Garlic, Taaftaan, Sheermaal, Puri, Dahi Baday, Daal Kachori & Bahji. Pakistan Sales: Chicken Seekh Kabab, Chicken Tikka Boti, Chicken Cheese Balls, Chicken Samosa, Tangy Chicken Cutlets, Chicken Chapli kabab, Crispy Chicken Fillet, Chicken Nuggets, Chicken Tikka Pizza, Crispy Chicken Burger, Cheese Samosa, Fish Fillet, Fish & Chips, French Fries. Handling global sales & participate in the international fairs and managel promotional activities. Negotiate terms of contracts with distributors & Private-Label Customers (AL-KABEER UAE & TAHIRA FOODS LTD. UK) in export markets. - Manage all logistics activities according to the customer needs. - Recommend appropriate policies regarding pricing, promotion, product innovation and market evaluations according to marketing plan. - prepare reports and analysis setting forth progress, analyse growth trends and recommend appropriate solution of problems. Handling of Advertising Agency, produced TV commercial for Chicken Nuggets & Shami, TVC of Chicken Nitroz, TVC of Beef Shish Kabab, TVC of Chapli Kabab, TVC of product line. Brand Activation: Stall/shop converter etc. done in Karachi, Lahore, Islamabad, etc.

I was then part of Alfapen-uPVC Doors & Windows systems -(Pan Pacific Group Co.) designated as Manager Marketing, where I was responsible for project launch activities, catered construction & building materials industries, architectural, Govt. and semi-govt. sectors. 1. Launched project by managing related fields such as sales team hiring, system of sales management, marketing plan and managed various launch events amongst architect & other communities, recorded sales within first year was Rs. 300 Million

My valuable Public Relations, Marketing Communication, Marketing Mgt.& Advertising exposure of 5 years at Asiatic is based on following clients with their assignments. 1. Mobilink : PR support in the Brand re-launch in 1998 in collaboration with MOTOROLA-LONDON Team2. Eli-Lilly : Launch of various world famous products (Evista, Prozac, Humalog etc.) through various tools of Direct Mktg., public relations, corporate communications, seminars, conferences & Annual Report Preparation3. SUN Canadian Immigration: Advertising Campaigns, Seminars, Conferences 4. Microsoft / Sunsoft / - Ora-Tech: Ad. Campaigns, Corporate Image Building Activities, Seminars5. Sun Language Center: Launch Campaigns, Direct Marketing in schools and colleges 6. Coca Cola (CCEP/CCBP): Direct Marketing, Managed 17 Events-concerts in a year in schools and colleges with famous Rock band JUNOON ’and brand ambassador of Coca Cola 7. ARY News: Launch & Event management 8.World Gold Council: Advertising & Managed National Event “Zargali” and “Gold-hee-Gold.