Giulia Ubertallo Email & Phone Number

United Kingdom

- Manage launch strategy and pipeline, leading the Body Segment (#1 brand growth contributor, accounting for half of brand’s total business, AUD 270M in 2023 - +50SKUs). - manage projects from business case and concept to formulation brief, to copy, packaging and creative assets, working closely with the regions and with all the internal stakeholders (Supply Chain, Product Developent, R&D, Marketing, Creative, Globalcomms). - drive category growth through portfolio optimization, reformulations and renovations, campaign strategy and support.

London, England, United Kingdom

Responsible for global development. Implemented assets and formula specs to ensure streamlined successful launch in China. Developed the brand’s sustainability strategy. Optimized product catalogue to face challenges related to the COVID 19 pandemic (shut down of multiple doors, new business models for the brand). Led scientific studies powered by A.I. breakthrough innovations to position the brand in a new scientific territory. Directly managed 3 people.

New York, New York

Responsible for both global and US-only product development. Partnered with leading dermatologists to create new formulas. Implemented Brazil-specific development for the brand’s global products. Launched the new acne range (+$70MM sell-out in 12 months). Worked closely with US operational and commercial teams to deliver tailored assets for all the accounts (Walmart, Walgreens, CostCo). Directly managed 2 people.

Parigi, Francia

Managed product development process from market analysis and concept redaction to formulation, packaging concretization, launch structuring. Defined a tailored strategy according to the different countries. Launched HyaluB5 franchise, #1 brand’s growth contributor in 2018, that for the 1st time after 7 years re-boosted the category with a positive market evolution (+50% SO in France, +60% in Germany, +20% in Italy). Developed specific launches for Brazilian market & led the industrial localization of formulas. Led the Procedures Community through SCRUM and AGILE methods.

Paris Area, France

Created Christmas campaign by developing a promotional strategy associating fragrances and body rituals (+20% sell-out), framed and developed partnerships with flower artist Thierry Boutemy by working closely with the purchasing and logistic team to source textiles and materials for the Spring accessories. Co-led the creation of the Home Fragrances range.

Parigi, Francia

Shaped the brand digital strategy by co-leading the website renovation and the e-business launch in France and in China, working closely with creative and digital agencies for the implementation. Led the content strategy and created monthly social media guidelines. Ensured that all on-site SEO is continually optimized to ensure best organic search results. Provided recommendations for additional sources of customers’ acquisition.

Boston, Massachusetts (Usa)

Management of client relationships providing strategic counsel by developing integrated communications strategies. Visibility boost of financial institutions effort to support non profit organization. Conception and implementation of targeted media campaigns and marketing communication plans for beauty and garment companies operating in Boston.

Yangon, Myanmar

Identified main targets for FDIs by analyzing Myanmar’s textile business using both field-research and online research. Implemented 3 pro-poor growth industrial clusters in selected areas including collecting data, interviewing entrepreneurs, and presenting UNIDO’s methodology for cluster development. Communicated results of work in Myanmar to HQ in Vienna, Austria by writing weekly reports. Secured details of partnership with UNESCAP.

Certificate Of Textiles Technology, Fashion/Apparel Design

The program develops design vision while cultivating the technical skills needed for the fashion industry — from concept development.

Master'S Degree With Honors, International Business

Activities and Societies: Hult Dean's Scholars MIB (Master in International Business), Boston, MA. Maintained two scholarships: one.

Double-Degree Master In Development And Innovation In The Global Economy, 110/110 With Honors, International Economics, 110 Cum Laude / 4.00 Gpa

Activities and Societies: Osservatorio dell'Asia Orientale (Student Journalistic Association that aims at diffusing accurate.

Diplome De Sciences Po, Master Gea, Applied Geo-Economics, Graduated With Mention

Activities and Societies: Board Member of SciencesPo Sud Ouest, a journalistic association aimed at promoting economics communication..

Double-Degree Bachelor In International Studies, Affari E Relazioni Internazionali, 110 Cum Laude / 4.00 Gpa (Graduated With Honors)

Activities and Societies: Editor for SciencesPo SudOuest, a journalistic association active in Bordeaux.