Senior Marketing Scientist
Current● Developed regression models to analyze the attribution of sales, brand impact, and campaign metrics across various channels, including Amazon DSP, Amazon Search, GDN, Influencers, Display Advertising, Facebook Ads, and Google Ads within the paid, owned, and organic categories.● Enhancing media and marketing decisions through Media Mix Modeling (MMMs), assessing the influence of business drivers like media, promotions, sales channels, macro factors, and trends on sales and brand… Show more ● Developed regression models to analyze the attribution of sales, brand impact, and campaign metrics across various channels, including Amazon DSP, Amazon Search, GDN, Influencers, Display Advertising, Facebook Ads, and Google Ads within the paid, owned, and organic categories.● Enhancing media and marketing decisions through Media Mix Modeling (MMMs), assessing the influence of business drivers like media, promotions, sales channels, macro factors, and trends on sales and brand performance. Show less