Umesh Chauhan Email and Phone Number
As a Senior Marketing Scientist with 6+ Years of experience, I am passionate about utilizing data-driven insights to inform and improve marketing strategies. With a deep understanding of consumer behavior and market trends.I have experience in analyzing large datasets and using advanced analytics tools to generate actionable insights. I am proficient in creating reports and visualizations to communicate insights and implications to higher management. Helping brands in improving the marketing effectiveness of channels in terms of ROI, revenue, impact, and incremental sales, Data analysis, and delivery of data-driven insights to help optimize business.
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Senior Marketing ScientistYum! Brands Feb 2022 - PresentGurugram, Haryana, India● Developed regression models to analyze the attribution of sales, brand impact, and campaign metrics across various channels, including Amazon DSP, Amazon Search, GDN, Influencers, Display Advertising, Facebook Ads, and Google Ads within the paid, owned, and organic categories.● Enhancing media and marketing decisions through Media Mix Modeling (MMMs), assessing the influence of business drivers like media, promotions, sales channels, macro factors, and trends on sales and brand… Show more ● Developed regression models to analyze the attribution of sales, brand impact, and campaign metrics across various channels, including Amazon DSP, Amazon Search, GDN, Influencers, Display Advertising, Facebook Ads, and Google Ads within the paid, owned, and organic categories.● Enhancing media and marketing decisions through Media Mix Modeling (MMMs), assessing the influence of business drivers like media, promotions, sales channels, macro factors, and trends on sales and brand performance. Show less -
Digital Marketing AnalystNational Political Mirror Oct 2019 - Jan 2022Noida, Uttar Pradesh, India● Executing marketing campaigns across multiple digital channels.● Utilizing web analytics tools like Google Analytics to track website traffic.● Managed CMS, optimized SEO for our publication website, ensured the content isup to date and had a consistent tone of voice.● Monitoring competitor activities and industry trends to identify opportunities and stay ahead of the competition.
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It & DigitalCybermedia Dec 2014 - Apr 2017Gurugram, Haryana, India● Google Ads optimization and Ad placement● Website traffic monitoring using google analytics● Social Media campaign reports extractions
Umesh Chauhan Skills
Umesh Chauhan Education Details
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Gurugram UniversityMarketing & Data Analytics
Frequently Asked Questions about Umesh Chauhan
What company does Umesh Chauhan work for?
Umesh Chauhan works for Yum! Brands
What is Umesh Chauhan's role at the current company?
Umesh Chauhan's current role is Marketing Analytics @ Yum! Brands.
What schools did Umesh Chauhan attend?
Umesh Chauhan attended Gurugram University.
What skills is Umesh Chauhan known for?
Umesh Chauhan has skills like Network Security, Active Directory, It Management.
Who are Umesh Chauhan's colleagues?
Umesh Chauhan's colleagues are Yvonne Ye, P T, Leroy Dickinson, 李燕洁, Tanisha Gulhane, Feku F, Y'unus Emre Araz.
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Umesh Chauhan
Gurgaon -
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Umesh Chauhan
Maharashtra, India1jsw.in
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