Rich and diverse brand building experience, managing +billion dollar brands (Ariel, Pampers, Lacoste), with holistic responsibilities over ATL and BTL design and execution. Motivated by working in organizations aspiring to continuously lead their industries. • Managed brands over different life cycles; launched a new brand, maintaining the momentum of a growing brand, and revived a declining band • Utilized solid financial background to manage multi-million dollar P&L responsibility • Leveraged new technologies and trends to understand and overcome consumer barriers, unlocking growth potential