Elaborer et mettre en œuvre la stratégie à destination des réseaux de distribution • Définition des budgets, du plan de lancement, développement des outils de vente. Analyse du retour sur investissement. • Mise en place d'opérations et d’outils sell-out : visibilité in et outstore, PLV, lots et coffrets promos, challenge, animations, pop up stores, … • Recommandation d’assortiment et de plans merchandising par typologie de clients. Mise en place d'espaces catégoriels • Prévisions de ventes. • Analyse des ventes sell-in et sell-out (panels IQVIA, IRI). Veille concurrentielle. • Mise en œuvre des plans d'animations au sein des GMS et des Groupements (Monoprix, Carrefour, Leclerc, Lafayette Conseil,…) • Management de plusieurs Assistants Chef de produit

Defined and activated the trade marketing plan of the brand ROC • Elaborated trade and promotional plans with clients and key account managers • Implemented operations: merchandising, assortment, POS tools, promotions, animations, HM/SM catalogs… • Developed training tools • Analyzed ROI and recommended optimizations all year long • Managed a Brand Manager Assistant

Recommended and executed brands’ marketing plans (Compeed, Alostil & Imodium) - 2M€/brand • Elaborated marketing business plans • Executed 360° plans: media (TV, press, digital, partnerships), point of sales (window, display) and clients’ presentations • Launched a food supplement innovation: defined the marketing mix, presented to sales teams until go to market

Launched new brands in the French market, with a test and learn method• Developed a food supplement drink in joint venture with the pharmaceutical group SANOFI • Animated the offline and online communication: sampling campaigns, events and digital communication (community management, website creation)• Weekly sales analysis, diffusion of internal reports

Worked with the development of new concepts from laboratory to product sales, with a high involvement in e-commerce site and Social Medias

Implementation and follow up of recruitment and loyalty programs (retail and website – France and worldwide)