I am currently focused on building a thriving marketing career, leveraging my expertise in the digital ecosystem to drive impactful campaigns. My areas of specialization include strategic Digital Ads, comprehensive market analysis, and leveraging emerging technologies to optimize marketing initiatives.
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Creative DirectorNeona Marketing Communications May 2023 - PresentNigeria1. Creative Vision and Strategy: - Develop and communicate a clear creative vision and direction that aligns with the company's goals. - Collaborate with key stakeholders to understand business objectives and translate them into creative strategies and concepts. - Stay updated with industry trends and consumer insights to drive innovation and maintain a competitive edge.2. Team Leadership and Management: - Lead and inspire a team of designers, copywriters, artists, and other creative professionals. - Provide guidance, feedback, and mentorship to team members, fostering their professional growth. - Delegate tasks, set priorities, and manage workloads to ensure timely and high-quality deliverables.3. Branding and Identity: - Develop and maintain the company's brand identity, ensuring consistency across all creative assets and marketing materials. - Oversee the creation and implementation of visual and verbal brand guidelines, including logos, typography, colour schemes, and tone of voice.4. Creative Content Development: - Drive the development of creative concepts, campaigns, and content that effectively communicate the company's message and engage the target audience. - Collaborate with writers, designers, and marketing teams to create compelling content for various mediums.5. Project Management: - Manage multiple projects simultaneously, ensuring they are delivered on time, within budget, and to the highest standards of quality. - Coordinate with cross-functional teams to gather requirements, establish project timelines, and provide creative solutions to address challenges.6. Collaboration and Communication: - Foster strong working relationships with internal teams, clients, and external agencies or freelancers. - Present concepts, strategies, and campaigns to stakeholders. - Collaborate with other departments to align creative efforts with overall business objectives. -
Marketing And Communications LeadGivo Africa May 2022 - Jun 2023NigeriaDeveloping and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local prioritiesCreating and managing all marketing materials and collateral in line with brand directionImplementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.Tracking effectiveness of various campaigns and course corrections as requiredManaging communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assetsLeading the planning and implementation of PR and initiatives related to the brand -
|Senior Digital Copywriter |Strategy |Content CreatorInsight Publicis Sep 2019 - Apr 2022Ikeja, Lagos• Responsible for social media and digital assets in Nigeria (ROI, ROAS, and strategic KPIs), utilizing insights and learnings to analyze reports, present results, and make campaign recommendations as well.• Identifying trending topics per target, real-time data collection on brands: conversations on brand-controlled channels, conversations outside brand-controlled channels, campaigns, events, targets. • Digital Strategy, Real-Time Marketing (Content and Events), Consumer Behavior, Crisis Management, and Performance Optimization.Projects;#AccessTheStars Campaign 2019#ShineShineDecember 2019#StarLiveArena 2020#GUSCoronationParty2022 -
Real-Time Digital Marketing ExecutiveThe Heineken Company Oct 2018 - Sep 2019Nigeria• Responsible for social media and digital assets in Nigeria (ROI, ROAS, and strategic KPIs), utilizing insights and learnings to analyze reports, present results, and make campaign recommendations as well.• Identifying trending topics per target, real-time data collection on Heineken brands: conversations on brand-controlled channels, conversations outside brand-controlled channels, campaigns, events, targets. • Digital Strategy, Media Investment Recommendations, Brand Sponsorship Recommendations, Social Digital Behavior Analysis, Social Listening, Test & Optimization. • Digital Strategy, Real-Time Marketing (Content and Events), Consumer Behavior, Crisis Management, and Performance Optimization.• Community Management; Tactical audit and maintenance of the brand's social media pages.Projects worked on;. Ita Faaji, Unlimited Faaji & Beer Village - Goldberg Festive Season Campaign 2018.. Felabration with Legend - Legend Felabration Sponsorship Campaign 2018.. Xmas Carnival 2018 - 33 Export Festive Season Campaign 2018. 33 Holiday Surprises - 33 Export Festive Season Campaign 2018. Bridge of Progress - Life Lager Festive Season Campaign 2018. Progress Train - Life Lager National Consumer Promotions 2019. ItaFaaji - Life Lager National Consumer Promotions 2019. Brand Ambassador Unveil - Goldberg Lager 2019. Unlimited Faaji Concert - Goldberg Lager 2019 -
Advertising Operations ManagerAdvoice Sep 2016 - Sep 2018Lagos, Nigeria• Set up, traffic and optimize ad campaigns in both the ad server and DSP, working with publishers and ad networks to receive assets for our campaign launches• Actively manage campaigns to ensure KPI delivery• Identify relevant audience pools for campaigns and provide recommendations on value• Work closely with media planning teams to provide ROI by driving insights and recommendations• Work directly with account service and analytics teams to ensure all tracking is in place and mapping correctly• Continuously monitor campaigns to ensure everything is serving correctly• Become an expert in best practices for our DSP platform and offer insights on how to improve campaign effectiveness through the platform’s functionality • Coordinate with our development and internal media teams to assist in identifying, reporting and resolving technical issues. -
Head Pr/Digital Marketing, Project ManagerFracol Group Nov 2009 - 2017Nigeria• Developing and maintaining a detailed project schedule and coordinating materials and equipments for all ongoing projects at multiple sites.• Coordinating and participating in meetings between the development teams and clients. • Identifying and resolving disputes regarding quality of work and deviation from project time-frame.• Budget preparation and maintenance.• Assist in preparation and submission of documents for state and federal procurement contract bids. • Providing project owners with recommendations regarding methods of maintaining schedules, budgets, and specifications to conform to project scope descriptions.• Maintaining relationships with all vendors and mitigating contract conflicts with vendors.
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Platform LeadMyads Global Fz Llc May 2015 - Jun 2016Lekki, Lagos NigeriaTo achieve the brand target for the responsible categories To prepare marketing proposals / plans that to gear towards end users for each key product within portfolio, in line with strategy and targets and within budget. To involve key stakeholders for product at each stage of campaign and evaluate the results once it�s completed. To focus on brand growth and client retention. To maintain budgetary control on promotion expenditure. Perform market research to measure success of each campaign. Market research (qualitative and quantitative) and competitors analysis. Events planning, execution and evaluation. New innovations and to be used to leverage marketing efforts. Work closely with PR Company / Advertising Agency on copy writing of articles, marketing materials etc. To work closely with internal and external designers to produce materials of visual impact and within our brand guidelines. Use email or other electronic marketing techniques to inform retailers / customers of new products launches and generate sales. To handle events, promote and activate brands for trade business partners. To organize and co-ordinate with various trade partners, vendors or stakeholders on relevant events to achieve marketing objectives. To generate other revenues via corporate sales. Any other duties assigned by the management from time to time.Customer service support for users on all three platform. -
Business DevelopmentSimplepay Limited Apr 2015 - May 2015Lekki Phase 1, LagosBuild market position by locating, developing, defining, negotiating, and closing business relationships.Responsibilities• Identifiy trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.• Locate or propose potential business deals by contacting potential partners; discovering and exploring opportunities.• Screen potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.• Develop negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.• Close new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations.• Protect organization's value by keeping information confidential.• Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.• Enhance organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
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Site Engineer IiSatcom Integrated Resources May 2008 - Aug 2009Zone 6, Wuse, Abuja• Sales Representative - product sales and marketing of company products (marketing bandwidth), as well as pursing business development opportunities.• VSAT installations• Computer (desktop and laptop) installations.• Software installation, troubleshooting of minor system software errors.• Internet installations and repairs
Felix Uchidiuno Skills
Frequently Asked Questions about Felix Uchidiuno
What company does Felix Uchidiuno work for?
Felix Uchidiuno works for Neona Marketing Communications
What is Felix Uchidiuno's role at the current company?
Felix Uchidiuno's current role is Creative Director.
What are some of Felix Uchidiuno's interests?
Felix Uchidiuno has interest in Traveling, Music, Reading, Photography And Music.
What skills is Felix Uchidiuno known for?
Felix Uchidiuno has skills like Project Management, Project Planning, Microsoft Office, Negotiation, Network Administration, Information Technology, Logistic Support, Property Management, Digital Marketing, Management, Customer Service, Strategic Planning.
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