Innovative Marketing, Brands & Communication professional with over 16 years of hands on experience, incorporating marketing and advertising experience to achieve sales/revenue targets & successfully increase brand awareness. Adept at addressing brand issues through creative marketing techniques. Focused on providing effective brand management through traditional and online methods.Currently heads the marketing department of HNB Finance PLC.Established the marketing department as a sperate unit and led the brand change of HNB Grameen Finance to HNB Finance PLC in 2019. Within 2 years HNB Finance was recognized among the top 50 Most Valuable Consumer Brands in Sri Lanka by Brand Finance and LMD.Key ATL/BTL Integrated Marketing Campaigns which were successfully implementedEtisalat Lanka• CliQ campaign 2017 – ATL campaign• Recharge Card Dansela 2017• Avurudu Campaign 2017 – ATL Campaign• Reconnect with a 40% Bonus 2017– ATL Campaign• Lowest IDD rates 2017 – ATL Campaign• Celebrating unbreakable bonds 2016/17– ATL Campaign• Youth+ 2016 – ATL Campaign • Sri Lanka Rugby Super Sevens 2016• Suroo Campaign (scratch & win) 2016 - ATL Campaign• Anytime Internet Campaign 2016 – ATL Campaign• Etisalat Game of Tunes Season 2 , 2016 – ATL campaign• Etisalat IDD campaign for Avurudu 2016 – ATL campaign• Etisalat 25th Anniversary promotion 2nd phase 2015/2016 – ATL campaign• Smart Roam 2015/2016– ATL campaign• New Super SIM 2016– ATL campaign• WhatsApp Everything 2015– ATL campaign• Internet Campaign 2015 “Internet nam Etisalat thamai” – ATL campaign• Etisalat Twitter Premier League 2015• Social media day- 2015 (recognized to be among top 5 events of the world)• Game of Tunes 2014 – ATL campaign• Internet Campaign 2014 – ATL campaign • IDD Campaign 2014 – ATL campaign• Social Media Day 2014 (recognized to be among top 5 events of the world)• Twitter Premier League 2013• Virtual Flagship Store 2013Central Finance• CF Vahana Pola 2012Dialog Axiata PLC• Star Fest• Bi Annual Redemption campaigns