Udara Pathirage Email & Phone Number

Hamilton, Nz

Hamilton, Waikato, New Zealand

The role will be responsible for developing, implementing, and managing our social media and digital marketing strategies to enhance brand awareness, drive traffic and increase engagement across various digital platforms.• Analyse social media and digital marketing metrics, track campaign performance, and generate insights to optimise strategies and drive continuous improvement• Create and curate engaging content (including graphics, videos, and written content) optimised for each social media platform to drive user interaction and conversion• Monitor social media channels, respond to comments, messages, and inquiries in a timely and professional manner, and foster positive online community interactions• Maintain a calendar of activity for all of our social media channels, create, post and monitor• Work to understand the website analytics and trends using the tools at your disposal to optimise performance of all websites as required• Have an oversight of all websites the department is responsible for, ensuring they function as required. There is also a requirement to continuously improve all websites to achieve optimal performance• Utilise SEO techniques to optimise content visibility and search engine rankings on all websites• Prepare and report on a monthly basis on major website KPI’s and website trends, with support from the content team as required• Prepare regular reports and presentations on key performance indicators, insights, and recommendations for the Marketing and Communications Manager to review• Stay updated on industry trends, emerging technologies, and best practices in social media and digital marketing, and recommend innovative strategies to achieve marketing objectives• Collaborate with cross-functional teams including the wider content team, design, and sponsorship and events to ensure alignment and consistency in messaging and branding across all digital channels

Auckland, New Zealand

- Established a successful career as a Brand Activator Specialist, bridging connections between renowned brands (e.g., Fonterra, Panasonic,OneNZ, Goodfood, Realfood) and major retail chains (Woolworth, New World, JB Hifi, PB Tech).- Developed and executed impactful merchandising strategies to enhance customer experiences through visually appealing and engaging Point of Sale (POS) displays.- Monitored prices, promotions, and planograms to optimize supermarket layouts, ensuring products were readily available and well-organized.- Carefully managed product shelf space, aligning them with target audiences and ensuring POS effectively conveyed core messages and branding.- Led the relaying process for restocking supermarket shelves during new planogram designs, ensuring a smooth transition and optimal brand display.- Demonstrated exceptional communication, organization, and problem-solving skills, consistently delivering quality results.- Proven track record as a valuable asset to brands lik

Auckland, New Zealand

Auckland, New Zealand

YuNisa Limited is an Auckland-based Landscaping, gardening, and lawn care needs. This role has provided me with a blend of related and non-IT matters within the premises. The goal is to increase local sales by 60% by the end of October.• Update website content, ensuring all web pages function correctly.• Monitor and optimize website speed and performance.• Working with designers and getting posters, posts, and banners required for the website and social media content that aligns with brand voice and target audiences• Do social media campaigns for local sales and monitoring• Monitor social media campaigns using Google Analytics and AWStats.• Maintain Facebook, LinkedIn, and Google Profile pages and keep them updated with recent jobs.• Manage day-to-day activities on social media channels• Handle web orders and manage customer emails.• 24/7 customer email management (24-hour response is a must)• Respond to customer inquiries and feedback on social media platforms.• Design and conduct email marketing campaigns.• Troubleshoot and fix website errors, bugs, and compatibility issues.• Analyze competitors' web and social media presence to identify improvement opportunities.• Make invoices, quotes, and follow-up customers• Enter daily finance information into the ‘Quick Books’ finance tool.• Operating and maintaining office computer systems and troubleshooting basic IT issues• Setting up and troubleshooting office computer network and Wi-Fi.• Data backups (DVDs, Cloud storage)• Customer order processing through internal systems

United States

US-based project-based IT company, serves over 300+ global clients. I worked in the Enterprise Product Department. and I played the Agile Project Manager, Business Analyst & Scrum Master roles. I engaged in planning, leading, organizing, and motivating Agile project teams to achieve high performance and quality and deliver Agile projects with exceptional business value. I successfully led 03 cross-functional agile teams for monthly releases. “Hightower” did CTC (Customizations to Turbo) projects, “TechNext” did VUE JS conversion projects & “Velarians” did engineering projects. The company maintained a monthly release cycle, to which each squad needed to put up their working features for the clients. I reported to CPO.The following are the main tasks I was responsible for:• Collaborated with clients and other stakeholders to gather/elicit requirements and define scopes on Confluence.• Worked with CPO and got acceptances for the proposed scopes• Supported product owners for the project backlogs writing user stories with mock UIs.• Created and maintained detailed project plans, schedules, risk registers, and status reports.• Conducted Sprint planning meetings• Conducted daily stand-up meetings to identify project progress and impediments, conflicts, issues, scope creeps, or changes.• Conducted retrospectives for quality speedy delivery. • Mentored and coached team members for the motivated agile mindset.• Sent weekly progress reports• Monitored project progress along with set milestones and prepared planning documents• Utilized technology and collaborative tools (Miro, EasyRetro, Jira, Teams)• Update stakeholders as agreed on the stakeholder engagement & communicational plans• Monitored and reported team performance metrics. (burndown, burn-up, velocity, S/P)• Managed the project risks, issues, and changes, and escalated them when necessary. • Calculate CPI, and SPI and manage Cost & Schedules to deliver on time on budget.

Sri Lanka

I directly reported to the CMO.• Developed and managed digital marketing campaigns across various channels, including social media, email, PPC, SEO, and content marketing.• Coordinated with creative teams to design and produce marketing materials, such as ads, blog posts, and social media content.• Oversaw the creation of engaging content for websites, blogs, newsletters, and social media, ensuring alignment with brand messaging and SEO optimization.• Managed social media accounts by scheduling posts, responding to comments, and engaging with the audience while monitoring trends to adapt strategies.• Tracked and analyzed website traffic, social media engagement, and campaign performance using tools like Google Analytics, SEMrush, and Hootsuite• Prepared regular reports to measure the effectiveness of marketing efforts and made data-driven decisions.• Optimized website content for search engines to improve organic search rankings and managed PPC campaigns through keyword research, bidding strategies, and performance analysis.• Created, segmented, and managed email marketing campaigns to nurture leads and drive conversions, while monitoring key metrics for optimization.• Allocated and managed the digital marketing budget across channels and campaigns, ensuring delivery within budget.• Collaborated closely with cross-functional teams, including sales, product, and design, to align marketing efforts with broader business goals.• Coordinated with external agencies or freelancers when necessary.• Developed and implemented strategies to engage and retain customers through personalized marketing efforts, and managed customer feedback and reviews.• Stayed updated on the latest digital marketing trends, tools, and technologies by attending webinars, reading industry blogs, and participating in online courses.

Moratuwa, Western Province, Sri Lanka

Mentoring the "Bachelor of Information Technology" undergraduates of the University of Moratuwa as external ICT project supervisor.

Sri Lanka

Fullstack website developer using WordPress, Joomla (CMSs), Opencart (Shopping), Drupal & even using PHP & MySQL from scratch development.

Sri Lanka

• Provide IT consultancy to all IT requirements using viable, latest technologies. Data analysis using SPSS, REDCAP Customization as DevOps.• Dealing with Microsoft Power BI, and Tableau Public for the formation of live dashboards using REDCAP integrations.

Master'S Degree, Information Technology, Distinct Pass

https://ucsc.cmb.ac.lk/mit/

Bachelor Of Environmental Conservation & Management, Environmental Science

Activities and Societies: Member of ENCM Society, Web Administrator of ENCM WebsiteGraduate of Environmental Conservation & Management...

Advance Certificate Course In Business Administration, Business Administration And Management, General, Pass

* Create Business Goals. * Marketing Management * HR Management * MIS Systems * etc

Diploma In System Analysis & Design, Computer Software Engineering, Pass

Beng (Hons) Software Engineering, Computer Software Engineering, Upper Second Class Honor

Advance Linux Server Administration, Computer Technology/Computer Systems Technology, Pass

Certificate, Business Communicational Skills