Co Founder & Managing Partner
Buddy'S Institute
Dubai, United Arab Emirates
- Grew the Institute from startup to AED 2M in revenue through carefully budgeted & well-executed marketing plans. - Created PPC campaigns, prepared attribution & tracking mechanisms using marketing automation software to track the status of enquiries. - Worked with content creators, web designers & graphic designers to create impactful marketing collateral in line with the company's brand guidelines.- Ensured visibility of the company in SERPs, managed social media & implemented⦠Show more - Grew the Institute from startup to AED 2M in revenue through carefully budgeted & well-executed marketing plans. - Created PPC campaigns, prepared attribution & tracking mechanisms using marketing automation software to track the status of enquiries. - Worked with content creators, web designers & graphic designers to create impactful marketing collateral in line with the company's brand guidelines.- Ensured visibility of the company in SERPs, managed social media & implemented the company's email marketing strategy focused on upsells & cross-sales. - Conducted competitor analysis, benchmarked & implemented industry best practices in close consultation with other stakeholders. - Wrote & managed web content, designed landing pages & implemented split tests to constantly improve conversions as per established metrics. - Handled content curation, on-site photography, video editing, & publishing content across various marketing channels. - Planned, controlled & directed the overall activity of the Institute. - Operated workshops & seminars, supervised annual shows & handled all aspects of planning events & activities. - Planned & executed contractual negotiations with other educational providers across the UAE. Show less