E-Marketing
Current- Handle the company’s WordPress websites to keep the site pages & content up to date. - Send out monthly eBlasts to the registered customers to provide the customers with the latest product information & also increase brand engagement.- Create & optimize the content for on-page SEO to increase site visibility on search engines and drive conversion.- Implementation of Digital Marketing strategies including writing blog posts & managing social media accounts to drive engagement and sales.- Use Photoshop & InDesign to edit images, create graphics & technical sheets for the website and social media. - Managing campaign reporting and keyword analysis, along with troubleshooting bugs and recommendations to the team for improvements that can optimize PPC campaigns.- Improved CTR via creating visually attractive display ads.- Troubleshoot website errors to ensure things run smoothly.- Completed a full web redesign for one of the company’s websites, which enhanced its overall aesthetics. - Coordinate and style monthly website photography.- Liaise with the internal teams to ensure information is fully obtained.