• Made Uni Square Concepts a Top Advertising Agency in New Delhi (As rated by several publications)• Promoted the business with almost nil capital (& no loan/ funding), focusing on Hard work, Determination and Financial Bootstrapping to succeed.• Made the business self-sustaining in a short period of time.• Single handedly combated with all the numerous challenges that arise in a start-up.• Personally worked on the ground level, simultaneously in all the fields of the business including door to door marketing, recruitment, and operations (designing, writing, creative supervision, direction, etc.), apart from strategy and management.• Formulated and implemented successful strategies for long term sustenance and growth of the business.• Adapted and innovated with the changing market trends, formulating strong policies, to ensure smooth future dealings.• Set SOP's for HR, Marketing and Client Servicing.• Pierced the stiff competition, through structured pricing and well defined packages.• Established a strong client base from diverse industries.• Acquired goodwill in the market, due to ethical proceedings and objective driven acumen of the business.• Launched a comprehensive content marketing portal for the company by the name of The Uni Square Blog• Successfully initiated The Uni Square Awards (Annual Advertising Awards held on the founding date of Uni Square Concepts each year).