Uday Vikruthi Email & Phone Number

Mumbai, Mh, In

Mumbai, Mh, In

Mumbai, Maharashtra, India

• EMEA Team (Market - UK clients for 23 months) & currently working with APAC Team• Worked for clients in APAC Market: Carlsberg, Accenture, J&J, Amex, Sony, Spotify, Canada Goose, Coca Cola, AWS, Amazon, Merck, British Council, Patek Philippe, JP Morgan• Worked with Lego (EMEA markets)• Managed Amazon WFS (EMEA Market - UK)• Used Campaign Trafficking Platforms: DCM (DoubleClick Management), Sizmek, Flashtalking, DV360• Worked with Brand safety tools: IAS, Moat, ADARA, Double Verify• Managing a team’s daily work on a queue of day-to-day trafficking tasks for digital advertising across a range of client accounts.• Communicate effectively with internal and external teams to ensure all conventions and processes are accurately followed.• Troubleshooted support queries from clients• Addressed planner escalations on brand safety number discrepancies• Compared Brand Safety & DCM reports weekly• Conducted weekly client calls• Assisted team with Floodlight creation and troubleshooting• Provided support for queries and implemented tags on third-party servers• Created automation sheets using macros for team needs• Conducted training sessions for new team members• Onboarded new clients• Performed post-launch checks for all live campaigns• Conducted regular audits• Conducted regular audits to ensure campaign compliance• Coordinated with creative teams for timely asset delivery• Provided performance reports and analysis to clients• Managed and prioritized multiple projects to meet tight deadlines

Mumbai, Maharashtra, India

• Managed advertising for performance campaigns on digital market• Handled end-to-end campaign management and ROI• Worked with technical team for product development, user journey, and user activation flow• Managed invoicing/payment priorities• Innovated technically to generate maximum ROI with paid campaigns• Understood user behaviour on digital campaigns• Developed promotion flows as per guidelines with the technical team• Developed business for international market• Identified and explored potential international/go-carrier business opportunities• Worked with the legal team to close agreements• Coordinated with technical team for integration and product launch support• Coordinated with creative team to ensure timely and high-quality ads for campaigns• Investigated and resolved operational queries regarding inventory, creative assignment, and tracking discrepancies• Partnered with wallet partners for promotions and product creation

Mumbai, Maharashtra, India

• Communicated with ad partners for inventory• Monitored activation trend & churn analysis daily• Maintained healthy ROI & optimized campaigns accordingly• Ensured clean activation & avoided junk publisher traffic• Conducted campaign optimization to ensure targets are met• Studied daily reports of each campaign for full delivery• Coordinated with graphic teams for weekly banners• Maintained good relationships with ad partners• Optimized wallet campaigns & handled escalations• Made changes to wallet products based on user behaviour & escalations• Coordinated with DCB partners for promotions• Coordinated with the legal team for onboarding new partners

Mumbai, Maharashtra, India

• Uploaded campaigns on Ad Server for various operators, troubleshooting related to the campaigns• Conducted campaign analysis and deliveries optimization• Investigated and resolved operational queries from client/account team, including inventory, creative assignment, and tracking discrepancies• Managed end-to-end campaign• Performed campaign performance analysis and optimization to ensure targets are achieved• Checked discrepancies between Agency ad server and our server• Studied daily reports of each campaign to ensure full campaign delivery• Developed feedback mechanisms for continuous improvement of campaigns• Handled campaigns and performance for all ad-networks• Interacted with Advertising Platform for making products live• Reviewed products on various platforms to enhance revenue• Ensured effective revenue flow from platforms through regular promotions• Coordinated with operations and technical team to resolve escalated technical issues

Mumbai Area, India

• Prepared analytical reports to support the CDHI (Channel Distribution Health Index): Neighborhood, Tent Pole, Placement Ranking, Band wise Ranking, etc.• Prepared summaries showcasing the broadcaster’s connectivity, headcount, and the neighborhood• Created PowerPoint presentations for the above• Tools used for analysis: Dashboards, graphs - BCG Matrix, Scatter Diagram, macros• Kept check on the DTH forums for day-to-day changes in DTH channel list• Prepared database for Middle East Scans

Mumbai

• Handled Daily MIS, Monthly MIS• Analyzed Marketing Spend vs. Revenue on a daily basis• Tracked Circle Performance on a daily basis• Tracked daily inventory reports (Impressions, Clicks, CTR, Revenue, Ad Network wise)• Maintained master database using FoxPro, Excel, and Macros• Prepared data for weekly and monthly review as per higher management requirements• Conducted analysis for gaming vs. non-gaming revenue from operator wise and MOM wise Target vs. achieved

• Abstracted data & validated/analyzed quality of data elements/data editing• Presented reports on findings to Manager• Coordinated between clients & candidates

Masters Of Bussiness Administration(Mba) Itm Kharghar From New Southern Hampshire Univercity (Usa)

T.Y.Bmm, Advertising, First Class