• Achievement of Primary and Secondary Sales Targets of the Area• Handling Front Line Sales Team of 5 TSEs and 15 DSM’s to ensure Improvement in On Trade and Off Trade.• Effective management of Channel Partners On Trade (Bars & Restaurants), Off Trade (Wholesalers, Modern Trade & Wine shops) appointment , building and maintaining long term relationships with them• Designing, Implementing and monitoring optimum utilization of Trade Marketing and end users marketing inputs (Product Scheme, Trade Scheme)• Providing key trade/end user feedback on products, systems and policies, for improvement• Effective Receivable Management of inventory at distributor locations under the branch

• Responsible for the strategic development of the national on-premise vertical of trade marketing as a channel manager for Maharashtra• Develop, coordinate & monitor activation programs & experiential events for the on premise & out of home channels.• Lead development of the channel wise trade marketing strategy to achieve business and brands’ objectives.• Work closely with Brand team to translate brands’ positioning into meaningful BTL activations & promotions• Development, execution, and performance of all activations designed to increase sales and pack penetration.• Establishing channel strategies and implementing the associated activation plans by ensuring alignment between sales and marketing, on field sales needs and marketing initiatives.• Execute, monitor and improve processes to link all Marketing activities to sales team’s plans.• Contribute to the Company’s goals and objectives by improve market share and customer & consumer satisfaction.• Working closely with key customers & consumers to provide category and shopper insights to drive performance.

• Identifying problems with existing distribution and suggestions on improving the distribution of a brand in the state of Punjab.• Responsible for sales, distribution, visibility, promotion and trade marketing activities for Premium On Premise outlets across Star Hotels, Pubs, Clubs, Night Clubs and Fine Dines in Mumbai for Sab Miller brands of Beer.• Designed and implemented customized branding in On Premise outlets.• Custodian of the Annual On Premise Tie Up and Promotions budget for Mumbai. Ensured effective usage while maintaining profits, greater visibility and Market Share.• Developing a plan to increase Foster’s Strong sale at on premise channel through competition mapping, customer surveys and current industry dynamics.• Identifying retail outlets for installing display units for promotion of a newly launched brand in the city of Mumbai.• Identifying Key accounts, which have a potential of installing draught beer machines and analysing competition activities.• Involved in the brand plan of a brand for the next financial year, analyzing market trends and planning new activities in Bangalore.• Customer/ Consumer insights on Knock Out and identifying reasons for decline in Knock Out PET Bottle Sale in Rest of Maharashtra.

MBA - Marketing

• Enhanced visibility of Miller High Life brand at Tier 1 outlets through specific consumer segment targeted promotional campaign and optimized product placement.• Identified promotional opportunities based on consumer segmentation through primary market research.• Led the launch of Indus Pride beer brand in the Gurgaon market• Developed promotion strategies by tracking secondary and tertiary sales of Indus Pride.

• Developed Airport retail concept and strategy using Pin Ball theory, Passenger Anxiety model.• Created and launched a unique Airport retail brand ‘ explore ’• Spearheaded brand awareness for ‘explore’ through research and theme based promotions that led to 15% increase in retail sales.• Setup non-cannibalizing pricing scheme and optimum product mix for Foods & Beverages offerings, in collaboration with Joint Venture partners.• Successfully identified and implemented new areas of revenue generation and driven profitability improvement initiatives resulting in additional 5 Cr revenue generation.• Responsible for identifying, negotiating and implementing high value deals such as Pouring rights for Soft and Alcoholic Beverages and Smoking rights worth 120 Cr.