Leading Marketing Analytics supporting the overall Co-Brand businesses for both acquisition and lifecycle campaigns for Synchrony. - Focusing on partnering with internal and external business teams to drive profitable growth.- Working with our COE analytics team to deliver analytics capabilities and solutions to support Co-Brand portfolios across industries. - Lead the Co-Brand team to transform Customer Experience, Expand our business and by delivering on strategic business metrics.

Led the Data Analytics practice by creating a Center of Excellence enabling descriptive, predictive, and prescriptive analytics to enable data driven decision making. • Provided thought leadership to create an enterprise strategy and roadmap to devise data driven marketing strategies to support consumer acquisition, retention and engagement while ensuring audiences have a compelling journey and experience with the brand.• Established a robust Data Science team delivering enterprise solutions using AI and Machine Learning techniques to improve Net Operating Income and new revenue streams. • Led teams to harness the power found at the intersection of quantitative, qualitative andcultural data sets.• Implementing proper people, processes, and technology governance required to ensureconsistent and proper data handling.• Slashed time to market through Build, Buy or Partner model strategy and deliver tangible enterprise wide business value.

Led overall Customer Experience strategy by driving consumer retention and loyalty. Increased customer retention by reducing churn by 15bps in 2 years and 5 points improvement in the NPS scores.• Created a culture of focusing on differentiated treatment based on consumer segmentation, speech analytics and insights which drove strategic customer management strategies.• Led the team to design and launch a custom CRM system from ground up to support our processes which foundationally changed the way treated our customers and clients.• Delivered first contact resolution, text messaging and live chat solutions thru over 110 licensed care center associates.

Managed the enterprise retention strategies for both Individual and Business Liable customers. Played a lead role in executing a wireless network shutdown from start to finish thru customer engagement, product development, marketing, customer migration and program management.• Managed over $100M of budget to drive churn improvements programs thru analytics and insights.• Communicated and train the sales reps as well as channels for effective execution of the campaigns which resulted in higher CSAT and lower program costs.

Managed overall operations of the group reporting directly to the President of the Business Unit.• Created several executive presentations and oversaw operations of the business unit.• Matrix managed and collaborated multiple business teams to drive process and results.• Managed internal and external communication strategy and development which allowed us to expand our outreach tactics using email, text, web and live calls.

Led a team of highly skilled disruptive thinkers to provide the business with actionable insights. Managed all aspects of marketing for a wireless division and presented marketing approach to executives and sales agents which resulted in foundational changes to our approach.• Led development of insights and understanding of customer behaviors and predictive algorithms and initiated and managed the base management 3 years plan.• Created multiple base and acquisition reports with key insights that drove strategy change.• Handled marketing research projects that provided competitive view as well as industry view.

Tasked with defining core business strategies and providing in-depth analysis to justify the directions.• Worked on ‘Best Products & Services’ strategy and looked at challenges and limitations that inhibit us to be best in class. • Recommended strategy pillars that suggested the value of being operationally ready before product launches. • Created a business case and justified a differentiated strategy to launch The Loaner Phone Program in selected retail stores to drive best in class customer experience and reduce churn.