Uday Saxena Email and Phone Number

Handle strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO.Design digital media campaigns aligned with business goals.Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts) with partners.Manage end-to-end digital projects.Monitor ROI and KPIs for individual projects.Integrate online activities with off-line marketing campaigns to ensure plans provide optimal support.Drive development and management of digital co-marketing and co-branded partnerships with partners.Identify opportunities for applying new technologies, digital products and services to online campaigns.

Astute Media Solution is an path for complete media solution for advertising & marketing. (Complete Support).• Devise and implement both strategic and tactical digital marketing plans.• Create and implement integrated digital marketing campaigns as planned.• Manage social marketing strategies.• Monitor websites.• Design campaigns to promote products.• Clients Accounts Handling.• Planning for new area of online sales development

Setting Up Campaign & ad group structures Based on business objectives, design campaigns with effective ad- copies & optimized landing pages. Keyword generation Coordinating with Google/Yahoo representatives to ensure quick ad approvals etc Initiation and monitoring of conversion tracking & site analytics on Google Analytics. Daily bid & keyword optimization to increase campaign effectiveness using metrics like bounce rate, time on sit and average page views. Regular analysis of ad copy Split or A/B testing of ad copies to keep the performing ones & discard non-performing ones. Reporting on account trends over time & ensuring the graphs show an increase in efficiencies.  Performance analysis & optimization strategy to meet the volume & cost targets set whether these are CPA, CPC, and CPM.  Liaising with Google, Yahoo etc to maintain smooth operation of all accounts.  Interaction with technical team (Software engineers) to give requirements and extracting reports for making decisions and forecasting new concepts. Social Media, social interaction, using highly accessible and scalable communication techniques.- I.T Team Setup.-I.T Setup-I.T Planing Management Advisor.

( Data Base, SQL, USA interlinking software) at KEANE INDIA Limited ( Gurgaon).

Work for Loot.com The free classified publisher in UK. Technical expert for ad advertising, placing ads before publishing. proof read,Managed deliveries for all kind of pre-press jobs and classifieds for loot Uk.

• Performed the SBI Credit Card Operation on Delite and Etiled Appilication. • Performed the SBI Credit Card Operation on Vision+ Appilication.