Uddhav Parab Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

As the Lead for Investor Education & Brand at UTI Mutual Fund, I have been at the forefront of enhancing investor awareness and strengthening brand strategy. By leveraging diverse mediums such as TV, digital, print, OOH, and OTT platforms, I have successfully crafted strategic initiatives that resonate with our target audience.I have been instrumental in forging key partnerships and collaborations to drive investor education and engagement. Additionally, my efforts in creating unique differentiators for the brand on social media have yielded positive results.By collaborating with influential storytellers and lifestyle influencers, I have effectively connected with younger audiences, creating engaging and relevant branded content on social media. Through implementing effective strategies and frameworks, I have optimized customer acquisition costs and managed the brand's social media and online presence.Overall, my expertise lies in strategic brand management, impactful communication, and innovative digital marketing strategies that drive success in a dynamic and competitive landscape.

Mumbai, Maharashtra, India

As a Marketing Manager at ICICI Home Finance, I played a pivotal role in driving the brand's success through strategic communication and marketing initiatives. I developed innovative strategies for 5 products, spanning both traditional ATL (Above the Line) channels and digital mediums, effectively reaching and engaging target audiences.Collaborating closely with digital and creative agencies, I crafted and executed compelling social media and digital marketing campaigns that showcased the brand's offerings and attracted customer attention. Simultaneously, I led internal communications and content creation efforts, ensuring cohesive messaging across various brand and product verticals.A notable achievement during my tenure was the successful repositioning of the ICICI HFC brand as a "One home loan specialist." This involved aligning the brand's messaging and services to cater to diverse customer needs, enhancing customer trust and loyalty.Overall, my role as a Marketing Manager encompassed strategic planning, creative execution, and effective communication, contributing to the growth and success of ICICI Home Finance.

Mumbai, Maharashtra, India

As the Deputy Marketing Manager at Tata Realty, I held a comprehensive role in managing and strengthening the brand's presence in the market. I focused on developing and executing a 360° marketing strategy that aligned with the brand guidelines, ensuring seamless conceptualization and execution of campaign ideas.Through close coordination with creative and digital agencies, I contributed to the development of performance-driven marketing campaigns for five projects. Grounded in in-depth market research insights, I enhanced brand communication across all platforms, resulting in increased brand awareness and improved customer engagement.Collaborating with cross-functional teams, I played a key role in driving effective brand and digital marketing campaigns. Utilizing techniques such as SEM, SEO, Programmatic & Social Media Marketing, I aimed to maximize brand reach, boost sales revenue, and enhance customer experiences. Additionally, I took charge of creating the yearly marketing calendar, managing budgets, optimizing campaign performance, and overseeing project management.Furthermore, I successfully organized and led impactful events and activations, both nationally and internationally, to elevate brand awareness and strengthen market presence. Overall, my role as Deputy Marketing Manager encompassed strategic planning, effective collaboration, and innovative marketing approaches to drive the success of Tata Realty in a competitive Real Estate industry.

Mumbai Area, India

As an Assistant Marketing Manager at Tata Realty, I played a vital role in supporting the marketing team's initiatives. I assisted in the development and execution of marketing campaigns, ensuring strict adherence to brand guidelines. I actively contributed to market research efforts, analyzing consumer insights to develop our marketing strategies.Collaboration was a key aspect of my role as I worked closely with internal teams and external agencies to implement digital marketing activities. I monitored campaign performance and made data-driven recommendations for optimization.With my attention to detail, strong organizational skills, and ability to multitask, I effectively supported the overall marketing efforts and contributed to achieving our business objectives.

Mumbai, Maharashtra, India

Branded content and Copy writer

Mumbai, Maharashtra, India

Pg Certification In Digital Marketing & Communication, Social Media & Content Marketing

Advanced certificate in Digital Marketing & Communication

Pgdm Retail Management, Marketing

Bachelor Of Management Studies, Marketing/Marketing Management, General

Activities and Societies: Creative head of the B.M.S department for all cultural festival and events

H.S.C, Commerce